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Staff Directory | Baker Library
serving as the Email and CRM Specialist at HBS Working Knowledge. With years of expertise using various email and CRM tools and a graphic design background, Kelsey combines creativity with strategic insight to excel in email campaigns and... View Details
- 31 Jan 2017
- Research & Ideas
The Dow at 20,000: What's That All About?
statements during the campaign have also raised a sense of uncertainty and ambiguity on several fronts. One of them that I think could result in a significant drawback is trade. Since the companies in the Dow are global, they could be... View Details
Keywords: by Jim Aisner
- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
2016 announcement ramified differently. Days later, then-presidential candidate Donald Trump referenced the relocation in a Facebook post. Soon, Carrier’s plan became a touchtone to Trump’s anti-globalization and anti-free trade campaign... View Details
Keywords: Sean Silverthorne
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
ability to improve performance by understanding and predicting customer behavior. Can you illustrate some of the things that Harrah's does in this area? A: Harrah's does a great job of micro-targeting. They constantly run new campaigns to... View Details
Keywords: by Sean Silverthorne
- 01 Sep 2007
- News
To The Rescue
to be an emergency there had to be bleeding,” explains Venkat Changavalli, the CEO at EMRI. “If someone just collapsed or fell down, people would stand around and look.” A massive statewide advertising blitz and public education campaign... View Details
- 25 Nov 2008
- First Look
First Look: November 25, 2008
environmental powerhouses: Greenpeace and World Wildlife Fund for Nature (WWF). Active in 100 countries, WWF works with governments, businesses, other NGOs, and communities to set up conservation programs to preserve natural habitat. In contrast, Greenpeace works to... View Details
Keywords: Martha Lagace
- 08 Mar 2013
- News
The Accidental Innovator
number one objective is not to mess up a good thing, so we will definitely remain a not-for-profit, because it generates so much goodwill and signals to people that we are genuine about what we’re trying to do. We are contemplating a capital View Details
- 01 Jun 2004
- News
Life Lessons
America and the Caribbean. Gertsacov is particularly intrigued by the power of the media and its impact on the developing world. He spent last summer developing Grita (Speak Up), an on-air campaign for MTV Networks Latin America that aims... View Details
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=53646 January–February 2018 Harvard Business Review The New CEO Activists By: Chatterji, Aaron K., and Michael W. Toffel Abstract—Though corporations have been lobbying the government and making View Details
Keywords: Sean Silverthorne
- 01 Jun 1996
- News
Class Acts
As a part of his campaign strategy for the Student Association presidency, Dobron took the unusual step of creating a team of four sectionmates to help him develop a platform based on issues of importance to the student body. Once... View Details
- 25 Sep 2017
- Research & Ideas
Why Politics is Failing America, and What Business Can Do To Help
$16 billion, and nearly 20,000 jobs could be attributed to campaign staffing, consulting, and lobbying. The political media also benefitted, with most major news outlets posting record advertising revenues last year as a result of... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
- 10 Feb 2003
- Research & Ideas
Women at Work
"There's no way they're going to hire a temp secretary to fill a financial analyst position," everybody told her. But Cook was determined. She campaigned for the job tirelessly, and got it. "I wanted to do such a great job... View Details
Keywords: by Wendy Guild
- 15 Jun 2020
- News
Alumni and Faculty Books for June 2020
elections work and how we make our laws. Their bracing assessment and practical recommendations cut through the endless debate about various proposed fixes, such as term limits and campaign finance reform. The result: true political... View Details
- 01 Jun 2005
- News
Profiles from the Class of 2005
exploratory campaign for the Republican presidential nomination in 2000. Forty-eight states, half a million miles, and a year later, Quayle dropped out, and Flannery moved on — with no regrets. “It was a fantastic experience,” he says.... View Details
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
American and British history. These brands build culture share primarily through advertising, so we analyze how the client and agency worked together to develop these successful campaigns. We interviewed managers on both the client and agency sides to reconstruct how... View Details
Keywords: by Manda Salls
- 06 Aug 2024
- Op-Ed
What the World Could Learn from America's Immigration Backlash—100 Years Ago
epitomize this idea. Governments can rally around these figures to showcase the advantages of a multicultural and diverse society. Such information campaigns can be combined with policies aimed at fostering the integration of foreign-born... View Details
Keywords: by Marco Tabellini
- 08 Mar 2016
- First Look
March 8, 2016
Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/316135-PDF-ENG Harvard Business School Case 315-127 2012 Obama Campaign: Learning in the Field The development and utilization of an intentional Field learning strategy developed for the “Obama for President”... View Details
Keywords: Sean Silverthorne
- 10 Oct 2007
- First Look
First Look: First Look: October 10
two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique joint-venture model with SonyBMG Music Entertainment's RCA Music Group, which enabled the nimble record label to orchestrate mass-marketing... View Details
Keywords: Martha Lagace
- 01 Mar 2012
- News
The Accidental Innovator
goodwill and signals to people that we are genuine about what we’re trying to do. We are contemplating a capital campaign that will give the academy the staying power and the ability to have a longer-term vision. One concern is finding a... View Details
- 01 Sep 2014
- News
All For One
the ocean, and new opportunity. The company united around the idea of making VW a world leader in sustainability—a concept that De Meo called the “new battlefield of innovation and therefore the key to staying ahead of the game.” By creating that sense of purpose, the... View Details