Publications

September 19, 2017
Article

After Equifax Breach, Companies Advised to Review Open-Source Software Code

By: Ben DiPietro and Lou Shipley

It doesn’t make much sense: At a time when high-powered automated trading systems can execute stock sales in real time, some companies that rely on open-source software to help to run their businesses track their open-source use on spread sheets on paper.
Lou... View Details

Keywords: Software; Open-source; Security Vulnerabilities; Data Privacy; Hack; Applications and Software; Safety; Cybersecurity

Register to Read

October 2012
Article

Target the Right Market

By: Jill Avery and Thomas Steenburgh

SparkPlace is a two-year-old business with a hot new product: software that manages and measures the effectiveness of permission-based marketing campaigns for social media. The company is in the process of deciding on which of two customer segments to focus its... View Details

Keywords: Marketing; Market Segmentation; Customer Defection; Customer Lifetime Value; Customer Relationship Management; CRM; Market Segmentation And Target Market Selection; Marketing Strategy; Product Marketing; Customer Focus and Relationships; Customer Value and Value Chain; Technology Industry; United States

Find at Harvard

Read Now

August 2004 (Revised February 2006)
Case

Marketing James Patterson

By: John A. Deighton

Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details

Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales

June 2001 (Revised March 2003)
Case

Alibris (A)

By: Andrew P. McAfee and Kerry Herman

Alibris is an Internet-era company providing search and fulfillment services for hard-to-find (rare, used, and out-of-print) books. At the time of the case, the company had made decisions to change its revenue model, to become involved in the fulfillment process for... View Details

Keywords: Internet and the Web; Service Delivery; Applications and Software; Problems and Challenges; Books; Service Industry

28 Jul 2019
News

6 Vacation Habits That Defend From Future Burnouts

February 1997
Case

Enron Development Corporation: The Dabhol Power Project in Maharashtra, India (A) (Abridged)

By: Louis T. Wells Jr.

A large, lucrative power plant is negotiated for construction/operation by an American power company in India's evolving privatized power sector. The process of incorporating the project is captured in this case. The American company will own and operate the plant in... View Details

Keywords: Factories, Labs, and Plants; Transition; Energy Generation; Construction; Cross-Cultural and Cross-Border Issues; Emerging Markets; Negotiation Process; Production; Privatization; Energy Industry

April 2007
Case

The Boeing Company: Moonshine Shop

By: Robert D. Austin, Richard L. Nolan and Shannon O'Donnell

Describes how the "Moonshine Shop," a group of plant-savvy creative generalists, is helping a great industrial company become more innovative. Chronicles the history of the Moonshine Shop, its successes and failures, and describes innovations they've helped put in... View Details

Keywords: History; Business Model; Saving; Programs; Creativity; Corporate Entrepreneurship; Research and Development; Collaborative Innovation and Invention; Business Processes; Aerospace Industry

Program

The Women's Leadership Forum

successfully, you will emerge reenergized about your career and empowered with a realistic agenda for change in your company—and in your own approach to leadership. Details Help your organization achieve key business goals Improve your... View Details

November 2008 (Revised November 2024)
Case

The Fall of Enron

By: Paul Healy and Krishna Palepu

The case traces the rise of Enron, covering the company's business innovations, personnel management, and risk management processes. It then examines the company's dramatic fall including the extension of its trading model into questionable new businesses, the... View Details

Keywords: Risk Management; Management Practices and Processes; Crime and Corruption; Financial Reporting; Corporate Governance; Governing and Advisory Boards

11 Dec 2017
Book

'Don’t Show Up Empty-handed' and Other Tips for Finding the Right Job at a Startup

Keywords: by Sean Silverthorne

08 Sep 2015
Blog Post

On the Road: HBS Midwest Tour

Students come to HBS from all corners of the globe – it’s part of what makes HBS such a dynamic place to study and learn. As an Admissions team, our goal is to connect with prospective students and help them learn more about business... View Details

Program

Building a Legacy

Summary Wealth management for high-net-worth families has grown increasingly complex. For some families, the responsibility of wealth management has shifted to younger generations who have less experience investing. For other families, the early liquidation of View Details

2006
Working Paper

Managing Functional Biases in Organizational Forecasts: A Case Study of Consensus Forecasting in Supply Chain Planning

To date, little research has been done on managing the organizational and political dimensions of generating and improving forecasts in corporate settings. We examine the implementation of a supply chain planning process at a consumer electronics company, concentrating... View Details

Keywords: Prejudice and Bias; Business or Company Management; Supply Chain Management; Forecasting and Prediction; Planning; Electronics Industry

Read Now

July 2017 (Revised November 2017)
Case

Propel

By: Mitchell Weiss and Sarah McAra

In 2014, Jimmy Chen, a former product manager at Facebook, founded the start-up Propel to build software for low-income Americans. After conducting in-depth behavioral research, Chen and his small team in New York City began to develop technology to address the... View Details

October 1996 (Revised December 1996)
Case

United Electric Controls

By: H. Kent Bowen, Jody H. Gittell and Sylvie Ryckebusch

United Electric Controls (UE) was a small, traditional family-owned manufacturing company when Dave Reis, the youngest member of the Reis family, took over the business. This case describes Reis's efforts to change UE's traditional work practices in order to make the... View Details

Keywords: Change Management; Family Business; Production; Business Strategy; Human Resources; Organizational Change and Adaptation; Decisions; Growth and Development Strategy; Information Technology; Electronics Industry; Manufacturing Industry; United States

Find at Harvard

December 2013
Supplement

Rough Justice: Stuart Eizenstat and Holocaust-Era Asset Restitution (B)

By: James K. Sebenius and Laurence A. Green

This case carefully traces the process by which Stuart Eizenstat handled the negotiation challenges outlined in "Rough Justice: Stuart Eizenstat and Holocaust-Era Asset Restitution (A)". It describes the outcome of the Swiss negotiations and briefly sketches... View Details

Keywords: Bargaining; Conflict Resolution; Disputes; Mediation; Dispute Resolution; Governance; History; Negotiation; Business and Government Relations; Banking Industry; Insurance Industry; Switzerland; Germany; Austria; France; Israel

22 Jul 2002
Research & Ideas

Is Performance-Based Pricing the Right Price for You?

including overarching business goals and strategy. If there are serious functional and/or other internal fractures on either side, the process won't work. Broaden the negotiation perspective to encompass all... View Details

Keywords: by Benson Shapiro; Manufacturing

April 2018
Teaching Note

InsideSales.com (A) and (B)

By: Frank Cespedes

Teaching Note for HBS Nos. 817-018 and 817-042. InsideSales.com (ISC) has been successful selling its software to small- and medium-sized businesses (SMB). But for various reasons, the founders see “the next stage of growth” as building a scalable sales and service... View Details

Keywords: Corporate Entrepreneurship; Organizational Change and Adaptation; Organizational Design; Customer Relationship Management; Growth Management; Marketing Strategy; Salesforce Management; Talent and Talent Management; Technology Industry