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      • January 2002 (Revised October 2005)
      • Case

      General Electric Medical Systems 2002

      By: Tarun Khanna and James Weber
      Discusses one of General Electric's flagship divisions--the world's leading provider of medical diagnostic imaging equipment. Provides an opportunity to examine a multinational confronting massive technological and demographic changes around the world. Genomics has... View Details
      Keywords: Information Technology; Business Model; Change Management; Multinational Firms and Management; Genetics; Customer Value and Value Chain; Age; Medical Devices and Supplies Industry; China; United States
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      Khanna, Tarun, and James Weber. "General Electric Medical Systems 2002." Harvard Business School Case 702-428, January 2002. (Revised October 2005.)
      • January 2002
      • Background Note

      Note on Business Model Analysis for the Entrepreneur

      By: Richard G. Hamermesh, Paul W. Marshall and Taslim Pirmohamed
      Describes the primary elements and defining characteristics of a company's business model from the perspective of an entrepreneur. Introduces several analytic techniques and provides illustrative examples of business models to support the analytic framework presented. View Details
      Keywords: Business Model; Entrepreneurship; Framework; Mathematical Methods; Opportunities; Perspective
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      Hamermesh, Richard G., Paul W. Marshall, and Taslim Pirmohamed. "Note on Business Model Analysis for the Entrepreneur." Harvard Business School Background Note 802-048, January 2002.
      • January 2002
      • Case

      Teledesic

      By: Thomas R. Eisenmann, Daniel J. Green and Douglas R Rogers
      Management of a satellite-delivered broadband data communications company sets strategy in an uncertain environment, using Michael Porter's scenario planning tools to assess likely outcomes and determine which actions to take. This case draws a distinction between... View Details
      Keywords: Business Model; Business or Company Management; Infrastructure; Strategic Planning; Risk and Uncertainty; Strategy; Internet; Information Technology Industry
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      Eisenmann, Thomas R., Daniel J. Green, and Douglas R Rogers. "Teledesic." Harvard Business School Case 802-154, January 2002.
      • January 2002 (Revised May 2003)
      • Case

      ProfitLogic

      By: Richard G. Hamermesh, Michael J. Roberts and Taslim Pirmohamed
      Describes an "application software" company that has been through several evolutions--from consulting firm to applications service provider (ASP). The firm has received significant venture funding to pursue the ASP model but this has not worked, at least at the time... View Details
      Keywords: History; Business Model; Venture Capital; Cash Flow; Decision Choices and Conditions; Balanced Scorecard; Information Technology Industry; Service Industry
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      Hamermesh, Richard G., Michael J. Roberts, and Taslim Pirmohamed. "ProfitLogic." Harvard Business School Case 802-110, January 2002. (Revised May 2003.)
      • January 2002 (Revised October 2007)
      • Case

      Grantham, Mayo, Van Otterloo & Co., 2001

      By: Joshua Musher and Andre F. Perold
      Asset manager GMO underperforms the market during the 1996-2000 stock market bubble because of the focus on absolute risk. After suffering significant client withdrawals, performance again shines when the bubble collapses. Did they win the battle only to lose the war?... View Details
      Keywords: Customers; Asset Management; Stocks; Investment; Price Bubble; Mathematical Methods; Risk and Uncertainty
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      Musher, Joshua, and Andre F. Perold. "Grantham, Mayo, Van Otterloo & Co., 2001." Harvard Business School Case 202-049, January 2002. (Revised October 2007.)
      • November 2001
      • Case

      Korea-Tender

      By: Das Narayandas and Kate Attea
      Korea-Tender is a closed-bidding auction company trying to break even and must select the best opportunity to increase membership and revenue. It can continue its current model with heavy advertising, try to modify its costs, or develop an additional business model... View Details
      Keywords: Auctions; Business Model; Advertising; Business Startups; Problems and Challenges; Marketing Strategy; Revenue; Growth and Development Strategy
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      Narayandas, Das, and Kate Attea. "Korea-Tender." Harvard Business School Case 502-035, November 2001.
      • October 2001 (Revised November 2002)
      • Case

      Herman Miller(B): Creating Innovation Streams

      By: Sandra J. Sucher and Stacy McManus
      In 1997, Mike Volkema faced the difficulty of attempting to revitalize a once dynamic organization. Volkema wondered how he could incorporate advances made within subsidiaries, such as Miller SQA's business model innovation, into the company as a whole while also... View Details
      Keywords: Innovation and Invention; Innovation and Management; Product Design; Product Development; Product; Supply Chain Management; Business Model; Service Delivery; Customer Value and Value Chain; Manufacturing Industry; Consumer Products Industry
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      Sucher, Sandra J., and Stacy McManus. "Herman Miller(B): Creating Innovation Streams." Harvard Business School Case 602-024, October 2001. (Revised November 2002.)
      • October 2001 (Revised November 2002)
      • Case

      Herman Miller (A): Innovation by Design

      By: Sandra J. Sucher and Stacy McManus
      Gary Van Spronsen, president of Miller SQA, has been asked to leave the thriving subsidiary he helped to reinvent to join Herman Miller's corporate initiative on innovation. Miller SQA has pioneered processes new to the Herman Miller organization, such as... View Details
      Keywords: Innovation and Invention; Product Design; Product Development; Supply Chain Management; Business Model; Organizations; Values and Beliefs; Manufacturing Industry; Consumer Products Industry
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      Sucher, Sandra J., and Stacy McManus. "Herman Miller (A): Innovation by Design." Harvard Business School Case 602-023, October 2001. (Revised November 2002.)
      • September 2001 (Revised July 2002)
      • Case

      Fraud Prevention at Omni Bank

      By: Frances X. Frei and Hanna Rodriguez-Farrar
      Omni Bank is undergoing a merger and has two important decisions ahead. First, should it enforce the use of its model-driven approach to interacting with customers at the recently acquired Friends Savings and Loan branches. Friends has a culture of personal touch with... View Details
      Keywords: Mergers and Acquisitions; Business Model; Crime and Corruption; Customer Relationship Management; Decisions; Banks and Banking; Banking Industry
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      Frei, Frances X., and Hanna Rodriguez-Farrar. "Fraud Prevention at Omni Bank." Harvard Business School Case 602-068, September 2001. (Revised July 2002.)
      • August 2001 (Revised March 2008)
      • Supplement

      Kirk Arnold

      By: Nitin Nohria and Alan Price
      Supplements NerveWire, Inc. View Details
      Keywords: Recruitment; Value; Mission and Purpose; Partners and Partnerships; Business Model; Customer Value and Value Chain; Investment Return; Economic Slowdown and Stagnation; Problems and Challenges; Consulting Industry; Newton
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      Nohria, Nitin, and Alan Price. "Kirk Arnold." Harvard Business School Supplement 402-020, August 2001. (Revised March 2008.)
      • August 2001 (Revised August 2012)
      • Case

      BestDoctors, Inc.

      By: Regina E. Herzlinger and Seth Bokser
      Upon learning the news of a critical illness, patients and their families are shocked, saddened, fearful, and angry all at once. And just as soon as they catch their collective breath, they all ask the same question—a question that has the potential to infuse hope into... View Details
      Keywords: Business Model; Entrepreneurship; Health Care and Treatment; Medical Specialties; Knowledge Sharing; Demand and Consumers; Health Industry
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      Herzlinger, Regina E., and Seth Bokser. "BestDoctors, Inc." Harvard Business School Case 302-018, August 2001. (Revised August 2012.)
      • July 2001 (Revised August 2005)
      • Case

      Medicines Company, The

      By: John T. Gourville
      It is early 2001 and the Medicines Co. just received FDA approval to market Angiomax, a blood thinner to be used during angioplasties and heart procedures. It is intended to be a better alternative to Heparin, an 80-year-old drug that costs less then $10 per dose. The... View Details
      Keywords: Business Model; Change Management; Decision Choices and Conditions; Cost Management; Price; Product Marketing; Product Launch; Product Development; Risk and Uncertainty; Health Industry; Pharmaceutical Industry
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      Gourville, John T. "Medicines Company, The." Harvard Business School Case 502-006, July 2001. (Revised August 2005.)
      • June 2001
      • Background Note

      Dot com Business Models

      By: Richard L. Nolan
      Describes dot com business models. Intended to be used as a handout with a case about dot com companies following case discussion. View Details
      Keywords: Business Model; Business or Company Management; Web Sites; Web Services Industry
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      Nolan, Richard L. "Dot com Business Models." Harvard Business School Background Note 301-152, June 2001.
      • June 2001
      • Background Note

      Ten Components of a Strategic I-Net, The

      By: Richard L. Nolan
      Identifies the 10 key components of a strategic I-Net. May be used with any case or discussion about building strategic IT infrastructures. View Details
      Keywords: Buildings and Facilities; Business Model; Management; Infrastructure; Strategy
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      Nolan, Richard L. "Ten Components of a Strategic I-Net, The." Harvard Business School Background Note 301-154, June 2001.
      • 2001
      • Book

      Internet Business Models: Text and Cases

      By: Thomas R. Eisenmann
      Keywords: Business Model; Internet
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      Eisenmann, Thomas R., ed. Internet Business Models: Text and Cases. New York: McGraw-Hill/Irwin, 2001.
      • May 2001 (Revised January 2010)
      • Case

      Submarino.com (A)

      By: Lynda M. Applegate, Meredith Collura and Luiz Felipe Monteiro
      Enables a thorough analysis of Submarino.com, a B2C e-commerce company with a presence in Brazil, Argentina, Mexico, Spain, and Portugal. Examines the company's global operations as well as its organizational design and operating and management capabilities. Considers... View Details
      Keywords: Business Model; Globalized Firms and Management; Operations; Organizational Design; Strategy; Internet; Retail Industry; Portugal; Spain; Mexico; Argentina; Brazil
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      Applegate, Lynda M., Meredith Collura, and Luiz Felipe Monteiro. "Submarino.com (A)." Harvard Business School Case 801-350, May 2001. (Revised January 2010.)
      • April 2001
      • Teaching Note

      first direct (A) TN

      By: Jeffrey F. Rayport, Michelle Toth and William A. Sahlman
      Teaching Note for (9-897-079). For book only - not listed on case. View Details
      Keywords: Customer Focus and Relationships; Information Technology; Customer Satisfaction; Business Model; Banking Industry; United Kingdom
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      Rayport, Jeffrey F., Michelle Toth, and William A. Sahlman. "first direct (A) TN." Harvard Business School Teaching Note 901-033, April 2001.
      • April 2001
      • Teaching Note

      PlanetAll TN

      By: Jeffrey F. Rayport, Steven Silverman and William A. Sahlman
      Teaching Note for (9-898-105). For book only. View Details
      Keywords: Decision Making; Business Model; Web Services Industry
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      Rayport, Jeffrey F., Steven Silverman, and William A. Sahlman. "PlanetAll TN." Harvard Business School Teaching Note 901-027, April 2001.
      • March 2001 (Revised July 2002)
      • Case

      WingspanBank.com (B): Should This Bird Still Fly?

      By: Sandra J. Sucher and Stacy McManus
      WingspanBank.com is launched to critical acclaim, but its fate is hardly certain. Bank One's new CEO, Jamie Dimon, must decide what to do with what is now a second Web site for the bank's current and prospective customers. View Details
      Keywords: Business Model; Business Startups; Customers; Innovation and Management; Organizations; Complexity; Web Sites; Financial Services Industry
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      Sucher, Sandra J., and Stacy McManus. "WingspanBank.com (B): Should This Bird Still Fly?" Harvard Business School Case 601-071, March 2001. (Revised July 2002.)
      • March 2001 (Revised February 2004)
      • Case

      International Profit Associates

      By: Ashish Nanda, Thomas J. DeLong and Monica Mullick
      Describes the work environment, systems, and processes that allow International Profit Associates (IPA) to follow a systematic four-step approach to providing advisory service to small business owners. View Details
      Keywords: Organizational Structure; Business Processes; Business Model; Consulting Industry
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      Nanda, Ashish, Thomas J. DeLong, and Monica Mullick. "International Profit Associates." Harvard Business School Case 801-397, March 2001. (Revised February 2004.)
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