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    Das Narayandas

    Das Narayandas is the Edsel Bryant Ford Professor of Business Administration at the Harvard Business School. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, Bombay (IITB), a Post-Graduate... View Details

    Keywords: advertising; beauty products; biotechnology; computer; electrical equipment; electronics; entertainment; federal government; high technology; industrial goods; information technology industry; internet; management consulting; manufacturing; marketing industry; professional services; retailing; telecommunications; transportation
    • 14 Feb 2018
    • Blog Post

    Meet HBS Leadership Fellows: Verdell Walker, Sesame Workshop

    organization where every employee is truly united and motivated by a singular goal. SW combines fun media with enriching, meticulously crafted curriculum to address children’s critical developmental needs in the U.S. and across the world. My role for the Fellowship... View Details
    Keywords: Nonprofit / Government
    • December 2018 (Revised May 2019)
    • Case

    Bord Bia: Strategically Growing Irish Exports

    By: Jose B. Alvarez, Forest L. Reinhardt and Emer Moloney
    Agriculture was Ireland’s largest indigenous industry. Its agri-food sector was export driven, with almost 90% of production exported. Bord Bia was the Irish government agency charged with the promotion, trade development, and marketing of the Irish food, drink, and... View Details
    Keywords: Agribusiness; Trends; Disruption; Communication Strategy; Experience and Expertise; Talent and Talent Management; Public Sector; Trade; Education; Food; Geography; Geographic Location; Rural Scope; Corporate Governance; Government Administration; Information; Knowledge Dissemination; Marketing Channels; Brands and Branding; Marketing Communications; Marketing Strategy; Planning; Business and Government Relations; Environmental Sustainability; Public Opinion; Business Strategy; Diversification; Agriculture and Agribusiness Industry; Food and Beverage Industry; Public Administration Industry; Retail Industry; Republic of Ireland; United Kingdom; Europe
    Related
    • June 2011 (Revised May 2012)
    • Case

    Reckitt Benckiser: Fast and Focused Innovation

    By: Rebecca M. Henderson and Ryan Johnson
    Since its 1999 merger Reckitt Benckiser (RB), a global consumer goods company, led by its CEO Bart Becht, RB developed a reputation for rapid product innovation and industry leading profit margins. RB's stated strategy was to focus on its Powerbrands and high growth... View Details
    Keywords: Mergers and Acquisitions; Global Strategy; Innovation Leadership; Leadership Style; Growth and Development Strategy; Brands and Branding; Product Development; Performance Improvement; Commercialization; Consumer Products Industry
    Related
    • 12 Mar 2024
    • HBS Case

    How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

    Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details
    Keywords: by Rachel Layne; Electronics; Information Technology
    • 12 Sep 2017
    • First Look

    First Look at New Research and Ideas, September 12, 2017

    September–October 2017 Harvard Business Review Why Do We Undervalue Competent Management? Neither Great Leadership Nor Brilliant Strategy Matters Without Operational Excellence By: Sadun, Raffaella, Nicholas Bloom, and John Van Reenen... View Details
    Keywords: Carmen Nobel
    • August 2023
    • Case

    Constellation Pharmaceuticals: Corporate Development at a Novel Therapeutic Company

    By: Satish Tadikonda and Brad Prosek
    Constellation Pharmaceuticals was a company focused on epigenetic therapies for cancer patients. Despite a promising start and an early deal with a leading biopharma company, the company weathered twin setbacks in the end of a major research collaboration and the... View Details
    Keywords: Mergers and Acquisitions; Health Care and Treatment; Organizational Change and Adaptation; Research and Development; Business Strategy; Partners and Partnerships; Goals and Objectives; Pharmaceutical Industry; United States
    Related
    • 08 Aug 2022
    • HBS Case

    Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

    since. Some analysts predicted that the band would do more to grow South Korea’s gross domestic product over 10 years than the 2018 PyeongChang Winter Olympics. Underdogs with a strategy The band’s explosion was the result of a carefully... View Details
    Keywords: by Shalene Gupta; Media & Broadcasting; Music
    • 02 Apr 2008
    • Research & Ideas

    Four Companies that Conquered America

    built up a strong retail market share in the U.S., not under the RBS brand, but through a series of acquisitions of regional (not national) banks. RBS is adding value for its shareholders by letting these banks retain their individual View Details
    Keywords: by John Quelch
    • August 2019 (Revised March 2022)
    • Case

    Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart

    By: Elie Ofek and Danielle Golan
    Launching its first products in the fall of 2016 in New York, insurtech startup Lemonade was on a mission to disrupt the insurance market by using AI and behavioral economics principles. The company offered renters, homeowners, and condo insurance and mainly targeted... View Details
    Keywords: AI; Business Startups; Insurance; Technological Innovation; Business Model; Disruption; Brands and Branding; Growth and Development Strategy; Global Strategy; Decision Making; Insurance Industry; Technology Industry
    Related
    • September 2010
    • Case

    Quanta Research Institute: Rainforest or Hothouse?

    By: Willy C. Shih, Jyun-Cheng Wang and Ho Howard Yu
    Barry Lam, the CEO and founder of Quanta Computer (the largest notebook computer manufacturer worldwide), has recognized for many years that he had to transform the company to decrease its dependence on producing commodity hardware for other global brands and move the... View Details
    Keywords: Change Management; Leading Change; Growth and Development Strategy; Product Development; Organizational Change and Adaptation; Research and Development; Computer Industry; Taiwan
    Related
    • 31 May 2007
    • Working Paper Summaries

    Extremeness Seeking: When and Why Consumers Prefer the Extremes

    Keywords: by John T. Gourville & Dilip Soman
    • Web

    Topics - HBS Working Knowledge

    (19) Annual Reports (2) Annuities (1) Arts (2) Asset Management (3) Asset Pricing (4) Assets (11) Attitudes (18) Auctions (4) Balanced Scorecard (11) Banks and Banking (30) Behavioral Finance (7) Behavior (75) Bids and Bidding (1) Bonds (7) Borrowing and Debt (14)... View Details
    • 22 Jan 2019
    • First Look

    New Research and Ideas, January 22, 2019

    Rebirth of an Iconic Brand Following its re-emergence from bankruptcy protection in 2014, the marketing team at Kodak has been charged with tripling brand value with consumers, with little marketing budget.... View Details
    Keywords: Dina Gerdeman
    • June 2017 (Revised December 2017)
    • Case

    CJ E&M: KCON Goes Global

    By: Elie Ofek and Michael Norris
    In January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music... View Details
    Keywords: Music Entertainment; Cultural Entrepreneurship; Growth and Development Strategy; Food; Music Industry; Entertainment and Recreation Industry; Food and Beverage Industry
    Related
    • April 2005 (Revised March 2006)
    • Case

    Change at Whirlpool Corporation (A)

    By: Jan W. Rivkin, Dorothy A. Leonard and Gary Hamel
    In 1998, the CEO of Whirlpool Corp. decides to change the company's strategy significantly to escape an increasingly unattractive "stalemate" in the appliance industry. The change he proposes involves a fundamental shift in the company's focus--from manufacturing to... View Details
    Keywords: Organizational Change and Adaptation; Change Management; Competitive Advantage; Strategic Planning; Production; Brands and Branding; Management Teams; Consumer Products Industry; United States
    Related
    • May 2021 (Revised February 2024)
    • Teaching Note

    THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

    By: Ayelet Israeli and Jill Avery
    THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
    Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
    Related
    • 14 Oct 2014
    • First Look

    First Look: October 14

    Harvard Business Review Putting Sales at the Center of Strategy By: Cespedes, Frank Abstract—Research indicates that relatively few firms execute their strategies effectively, and, on average, companies... View Details
    Keywords: Sean Silverthorne
    • 10 May 2011
    • First Look

    First Look: May 10

    menu. We illustrate this result empirically in the context of 401(k) plans, where we show a negative relation between the number of investment choices in a 401(k) plan and the quality of the optimal portfolio achievable given those... View Details
    Keywords: Sean Silverthorne
    • 06 Jun 2017
    • First Look

    First Look at New Research and Ideas: June 6, 2017

    https://www.hbs.edu/faculty/Pages/item.aspx?num=52723 forthcoming Management Science A Formal Theory of Strategy By: Van den Steen, Eric J. Abstract—What makes a decision strategic? When is strategy most... View Details
    Keywords: Sean Silverthorne