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- All HBS Web
(1,408)
- People (1)
- News (35)
- Research (1,349)
- Multimedia (3)
- Faculty Publications (1,294)
- May 2022
- Case
Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Food and Beverage Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
- January 2022
- Supplement
SpartanNash Company: The Amazon Warrants (B)
By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher
A continuation of the events described in the (A) Case, “SpartanNash Company: The Amazon Warrants,” (HBS Case No. 222-022). View Details
Keywords: Valuation; Value Creation; Consumer Behavior; Negotiation; Distribution; Ownership; Partners and Partnerships; Business Strategy; Equity; Distribution Industry; Distribution Industry; United States
Esty, Benjamin C., E. Scott Mayfield, and Daniel Fisher. "SpartanNash Company: The Amazon Warrants (B)." Harvard Business School Supplement 222-033, January 2022.
- January 2022
- Case
SpartanNash Company: The Amazon Warrants (A)
By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher
As of 12/31/21, Amazon held $22 billion of equity and warrants in related companies. In fact, it often requests a free grant of warrants when it enters into a new commercial agreement with a supplier. Over the past 20 years, Amazon has gotten warrants in almost 20... View Details
Keywords: Valuation; Value Creation; Consumer Behavior; Negotiation; Distribution; Ownership; Partners and Partnerships; Business Strategy; Equity; Distribution Industry; Distribution Industry; United States
Esty, Benjamin C., E. Scott Mayfield, and Daniel Fisher. "SpartanNash Company: The Amazon Warrants (A)." Harvard Business School Case 222-022, January 2022.
- March 2016 (Revised October 2023)
- Case
Central European Distribution Corporation: Hostile Takeover, Bankruptcy Makeover
By: Stuart C. Gilson and Sarah L. Abbott
In early 2013, Central European Distribution Corporation (CEDC), a large publicly traded producer and distributer of vodka and spirits in Eastern and Central Europe, has suffered significant declines in its financial performance, is at risk of defaulting on its debt,... View Details
Keywords: Hostile Takeover; Accounting Restatement; Activist Shareholder; Restructuring; Mergers and Acquisitions; Financial Statements; Corporate Governance; Investment Activism; Distribution Industry; Distribution Industry; United States; Russia; Europe
Gilson, Stuart C., and Sarah L. Abbott. "Central European Distribution Corporation: Hostile Takeover, Bankruptcy Makeover." Harvard Business School Case 216-059, March 2016. (Revised October 2023.)
- December 1995
- Teaching Note
Frito-Lay, Inc.: A Strategic Transition, 1987-1992 (Abridged) TN
Teaching Note for (9-195-238). View Details
- Other Article
The Market That Wasn't: The Non-emergence of the Online Grocery Category
By: Chad Navis, Greg Fisher, Ryan Raffaelli and Mary Ann Glynn
We examine the non-emergence of a potential new market category. In the late 1990s the entrepreneurial firms that attempted to sell groceries online attracted significant resources, made meaningful technological advancements and generated immense publicity, yet online... View Details
Navis, Chad, Greg Fisher, Ryan Raffaelli, and Mary Ann Glynn. "The Market That Wasn't: The Non-emergence of the Online Grocery Category." Proceedings of the Frontiers in Managerial and Organizational Cognition Conference 1 (September 2012).
- May 1995
- Case
Hannaford Brothers: Leading the Grocery Channel Transformation
The merchandising manager of a supermarket chain leads an effort to reorganize the process of buying and delivering products from manufacturers to their warehouse for further distribution to stores. The company is an early mover in implementing efficient consumer... View Details
Keywords: Competition; Supply Chain Management; Distribution Channels; Customer Focus and Relationships; Retail Industry; Retail Industry
McKenney, James L., Theodore H. Clark, and William Schiano. "Hannaford Brothers: Leading the Grocery Channel Transformation." Harvard Business School Case 195-127, May 1995.
- August 1994
- Case
Kirin Brewery Company, Ltd.
Describes the introduction of two profit planning and control systems at Kirin as part of its shift from a production-oriented to a consumer-oriented strategy. Specifically, documents Kirin's use of profit centers to increase efficiency and its use of pseudo profit... View Details
Keywords: Cost Management; Organizational Structure; Management Systems; Manufacturing Industry; Manufacturing Industry; Japan
Cooper, Robin. "Kirin Brewery Company, Ltd." Harvard Business School Case 195-058, August 1994.
- January 2009 (Revised July 2015)
- Case
Restaurant Promotions in 2015
By: Benjamin Edelman
A variety of services offer consumers discounts when dining at participating restaurants. This case examines four such services: Entertainment Book, Restaurant.com, Rewards Network, and Groupon. Despite key functional similarities, each of the services chooses an... View Details
Keywords: Marketing Strategy; Two-Sided Platforms; Service Delivery; Service Operations; Internet; Food and Beverage Industry; Food and Beverage Industry
Edelman, Benjamin. "Restaurant Promotions in 2015." Harvard Business School Case 909-034, January 2009. (Revised July 2015.) (request a courtesy copy.)
- April 2006
- Teaching Note
Business Plan for Room For Dessert (TN)
By: Michael J. Roberts and Joseph B. Lassiter III
Teaching Note to (899-008). View Details
- September 2005 (Revised January 2006)
- Case
Yum! Brands, Inc: A Corporate Do-Over
By: Frances X. Frei, Amy C. Edmondson, James Weber and Eliot Sherman
Describes the successful turnaround of the restaurant company Yum! Brands after its spin off from PepsiCo and covers how the company's leadership planned and executed on virtually every dimension of the employee experience. The main dilemma centers on what the company... View Details
Keywords: Product; Brands and Branding; Service Operations; Expansion; Trade; Leadership Development; Business or Company Management; Food and Beverage Industry; Food and Beverage Industry
Frei, Frances X., Amy C. Edmondson, James Weber, and Eliot Sherman. "Yum! Brands, Inc: A Corporate Do-Over." Harvard Business School Case 606-041, September 2005. (Revised January 2006.)
- January 2005 (Revised April 2006)
- Case
Stonewall Kitchen
By: Myra M. Hart, Victoria Winston, Kristin Lieb, Kenna Wyllie Baudin, Alison Bell and Leslie Simmons
Jonathan King and Jim Stott, the founders of Stonewall Kitchen, started out in 1992 with a simple business selling jams and jellies at local farmers' markets. By 2004, they had grown the company into a $25 million organization with 250 employees. They expanded their... View Details
Keywords: Strategic Planning; Food; Expansion; Business Growth and Maturation; Entrepreneurship; Financing and Loans; Business Startups; Growth and Development Strategy; Retail Industry; Retail Industry; United States
Hart, Myra M., Victoria Winston, Kristin Lieb, Kenna Wyllie Baudin, Alison Bell, and Leslie Simmons. "Stonewall Kitchen." Harvard Business School Case 805-006, January 2005. (Revised April 2006.)
- February 2004
- Supplement
Great Atlantic & Pacific Tea Company, Inc., The
By: David F. Hawkins
Hawkins, David F. "Great Atlantic & Pacific Tea Company, Inc., The." Harvard Business School Spreadsheet Supplement 104-707, February 2004.
- December 2003 (Revised April 2004)
- Case
Dragon's Teeth Vineyards
By: Alan D. MacCormack, Marius Leibold, Sven Voelpel and Kerry Herman
Dragon's Teeth Vineyards (DTV) is a South African wine producer that is considering whether to use genetically modified organisms (GMOs) in its wine-making process. GMOs promise to lower the costs of wine production significantly through increased yields and reduced... View Details
Keywords: Technological Innovation; Growth and Development Strategy; Genetics; Transition; Brands and Branding; Product Development; Product Design; Organizational Change and Adaptation; Technology Adoption; Food and Beverage Industry; Food and Beverage Industry; South Africa
MacCormack, Alan D., Marius Leibold, Sven Voelpel, and Kerry Herman. "Dragon's Teeth Vineyards." Harvard Business School Case 604-069, December 2003. (Revised April 2004.)
- April 2003
- Teaching Note
Achieving Customer Satisfaction at Pizza Hut (TN) (A) and (B)
By: V.G. Narayanan
Teaching Note for (2-101-006) and (2-101-042). View Details
- February 2003 (Revised November 2003)
- Exercise
McDonald's: Super-Sized Troubles (B)
This case is the second of two cases that describe the situation and poor performance at McDonald's Corp. in early 2003. This exercise directs students to employ a structured problem-solving process to evaluate the McDonald's strategy. View Details
"McDonald's: Super-Sized Troubles (B)." Harvard Business School Exercise 303-099, February 2003. (Revised November 2003.)
- February 2003 (Revised February 2003)
- Exercise
McDonald's: Super-Sized Troubles (A)
This case is one of two cases that describe the situation and poor performance at McDonald's Corp. in early 2003. This exercise instructs students to employ an unstructured brainstorming process to develop strategic options for McDonald's. View Details
"McDonald's: Super-Sized Troubles (A)." Harvard Business School Exercise 303-098, February 2003. (Revised February 2003.)
- January 2001
- Case
Achieving Customer Satisfaction at Pizza Hut (B)
By: V.G. Narayanan and Lisa Brem
Supplements the (A) case. View Details
- December 2000 (Revised December 2000)
- Case
Loblaw Companies Ltd.: The Road Ahead
By: Ray A. Goldberg, David E. Bell and Ann Leamon
After 24 years at the helm of Loblaw Companies, Canada's largest food retailer, Richard Currie is trying to decide on a strategy for the company's future. The firm's current emphasis on one-stop shopping for everyday household needs has been phenomenally successful.... View Details
Keywords: Business Strategy; Distribution; Food; Food and Beverage Industry; Food and Beverage Industry; Canada
Goldberg, Ray A., David E. Bell, and Ann Leamon. "Loblaw Companies Ltd.: The Road Ahead." Harvard Business School Case 901-015, December 2000. (Revised December 2000.)
- November 2000
- Case
Dean Foods
By: Ray A. Goldberg, David E. Bell, Ann Leamon and Kim Slack
After 50 years of successful growth, mostly by acquisition, Dean Foods, the nation's second-largest dairy processor, has established a division to develop and market branded products nationally. Can a $4 billion company rely on a $300 million growth vehicle? Is this... View Details
Keywords: Mergers and Acquisitions; Business Divisions; Transition; Food; Goods and Commodities; Brands and Branding; Product Launch; Product Positioning; Product Development; Value Creation; Food and Beverage Industry; Food and Beverage Industry
Goldberg, Ray A., David E. Bell, Ann Leamon, and Kim Slack. "Dean Foods." Harvard Business School Case 901-007, November 2000.