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  • 23 Feb 2010
  • First Look

First Look: Feb. 23

significantly. Both numerical simulations and a controlled experiment using regular and edited commercials provide evidence of the benefits of brand pulsing to ward off commercial avoidance. Implications for advertising management and... View Details
Keywords: Martha Lagace
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

will be correlated with their types to achieve separation. The model's results have implications for various marketing communication tools such as advertising and sales forces. Motivating Supply Chain Behavior: The Right Incentives Can... View Details
Keywords: Martha Lagace
  • 07 Sep 2020
  • Research & Ideas

How to Help Small Businesses Survive COVID's Next Phase

cheese, at least for now. It’s equally important for firms to understand their most loyal and profitable customers—who they are, what they buy, and how to engage them. Beyond their purchasing power, loyal customers can become a company’s best advocates, providing... View Details
Keywords: by Danielle Kost; Food & Beverage; Service
  • 28 Aug 2006
  • Research & Ideas

Online Match-Making with Virtual Dates

variation of online shopping. Rather than just study the problem, they also came up with a possible solution: Virtual Dates. The researchers began their work by talking to online-dating-site users about their experiences, supplementing these conversations with surveys... View Details
Keywords: by Martha Lagace; Publishing
  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

businesses outperform both single-unit firms and multi-unit firms composed of unrelated businesses. Explanations for this relationship between focus and firm performance have largely centered on economies of scope achieved by sharing common resources, such as View Details
Keywords: Martha Lagace
  • 24 Mar 2015
  • First Look

First Look: March 24

Google's prominent placement of its Flight Search service increased the clicks on paid advertising listings by more than half while decreasing the clicks on organic search listings by about the same quantity. This effect appears to result... View Details
Keywords: Sean Silverthorne
  • 19 Jun 2018
  • First Look

New Research and Ideas, June 19, 2018

Japan's Dream Machine: Recruit Holdings Co., Ltd. Recruit Holdings, an advertising media, staffing, and business support conglomerate was founded in 1960 by Hiromasa Ezoe. Recruit was built on the principle that the company should add... View Details
Keywords: Dina Gerdeman
  • 01 Sep 2015
  • First Look

First Look -- September 1, 2015

lifecycles. Publisher's link: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2338575 June 22, 2015 Harvard Business Review Is Programmatic Advertising the Future of Marketing? By: Rayport, Jeffrey F. Abstract—No abstract available... View Details
Keywords: Sean Silverthorne
  • 03 Mar 2015
  • First Look

First Look: March 3

advertising strategy, and leather sourcing issues. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/514078-PDF-ENG Harvard Business School Case 815-070 The Grommet The Grommet, an online product launch platform, was at the... View Details
Keywords: Sean Silverthorne
  • 24 Apr 2012
  • First Look

First Look: April 24

review can help researchers identify high-quality teamwork surveys. Download the paper: http://www.hbs.edu/research/pdf/11-116.pdf The Flattened Firm—Not as Advertised Author:Wulf Abstract For decades, management consultants and the... View Details
Keywords: Carmen Nobel
  • 30 Jul 2013
  • First Look

First Look: July 30

313-095 Grupo ABC and Nizan Guanaes's Path from Brazil to the World Internationally recognized Brazilian Nizan Guanaes, co-founder of Grupo ABC, a rapidly growing global advertising firm ranked 18th in 2011, had aspirations to be in the... View Details
Keywords: Anna Secino
  • 11 Dec 2012
  • First Look

First Look: Dec. 11

Johannesburg Stock Exchange. Purchase this case:http://hbr.org/search/413038-PDF-ENG Droga5: Launching Jay-Z's Decoded Elberse, Anita, and Kwame Owusu-KesseHarvard Business School Case 513-032 In 2010, David Droga and Andrew Essex, co-founders of View Details
Keywords: Sean Silverthorne
  • 10 Sep 2013
  • First Look

First Look: September 10

programming decisions and setting advertising rates? Nielsen had become the gold standard in the broadcast industry and felt confident in their data. Could Bluefin's system provide new insights to marketers and broadcasters? Or would it... View Details
Keywords: Sean Silverthorne
  • 25 Feb 2014
  • First Look

First Look: February 25

When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study By: Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby Abstract—The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in TV View Details
Keywords: Sean Silverthorne
  • 22 Jan 2013
  • First Look

First Look: Jan. 22

learning can induce a great deal of wage inequality. An equilibrium model is developed in which firms can choose either to advertise their job openings prominently or not. Prominent ads are assumed to have more influence on more... View Details
Keywords: Sean Silverthorne
  • 25 Sep 2012
  • First Look

First Look: September 25

inventors exhibited but did not win a prize. We also compare changes in technology areas for inventions that were advertised in 1851 as lead articles in the Scientific American, a major science journal of the time. We find comparable... View Details
Keywords: Sean Silverthorne
  • 06 Dec 2011
  • First Look

First Look: Dec. 6

case:http://cb.hbsp.harvard.edu/cb/product/712004-PDF-ENG The Pepsi Refresh Project: A Thirst for Change Michael I. Norton and Jill AveryHarvard Business School Case 512-018 In 2010, for the first time in 23 years, PepsiCo did not invest in Super Bowl View Details
Keywords: Sean Silverthorne
  • 16 Nov 2010
  • First Look

First Look: November 16, 2010

had suggested—and if so, who should be charged how much and for what? Could YouTube charge users for downloading content, a model it was now beginning to test? Or would it be better for the online video giant to continue to pursue an View Details
Keywords: Sean Silverthorne
  • 05 Oct 2009
  • Research & Ideas

The Vanguard Corporation

customers even though they screened out clients with environmentaly shaky projects. So despite having stringent standards for potential borrowers to meet, and stringent standards for employees, Banco Real has flourished. Its competitors are now adopting that strategy... View Details
Keywords: by Sean Silverthorne
  • 15 Aug 2005
  • HBS Case

Classic Cases Live On at HBS

Canadian facility that performs hernia operations only, has developed procedures to maximize surgical success rates, save patients money, and speed their recovery in a friendly, noninstitutional environment. The hospital's advertising... View Details
Keywords: by Garry Emmons

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