Publications

September 2016
Article

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Pavel Kireyev, Koen Pauwels and Sunil Gupta

As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details

Keywords: Internet and the Web; Digital Marketing

Find at Harvard

January 1996 (Revised April 1997)
Case

Deutsche Allgemeinversicherung

Describes the application of statistical process control in a service industry. In this case, Annette Kluck must decide how to adopt manufacturing-based principles to a service process ranging from customer account setup to legal services. View Details

Keywords: Quality; Analysis; Service Operations; Business Strategy; Service Industry

05 Sep 2010
News

As Pay Falls, Borrowers Lose Ground

April 2013 (Revised April 2013)
Case

Justin Anson Distillery, Inc.

A distiller increases whiskey production and income declines because of accounting methods in use. Questions are raised regarding the treatment of expenditures which can be classified as production, inventory, or period costs. The necessary aging process raises added... View Details

Keywords: Financial Statements; Financing and Loans; Cost; Accounting; Food and Beverage Industry

29 Mar 2022
News

Private Equity’s Opaque Costs Mystify the Pensions That Pay Them

01 Jul 2020
Working Paper Summaries

Social Interactions in Pandemics: Fear, Altruism, and Reciprocity

Keywords: by Laura Alfaro, Ester Faia, Nora Lamersdorf, and Farzad Saidi; Health

23 Mar 2015
News

Cities Turn to Social Media to Police Restaurants

21 Aug 2019
Video

Naina Lal Kidwai

Naina Lal Kidwai, former head of HSBC India and founder of the India Sanitation Coalition, reflects on her experience as a woman trying to start a career in chartered accountancy in India in the 1970s, and... View Details

August 2002
Case

Siebel Systems: Anatomy of a Sale, Part 3

By: John A. Deighton and Das Narayandas

How does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months--from Siebel's initial... View Details

Keywords: Sales; Decision Choices and Conditions; Competitive Strategy; Customer Relationship Management; Product Marketing; Information Technology Industry

06 Oct 2020
Working Paper Summaries

Optimal Illiquidity

Keywords: by John Beshears, James J. Choi, Christopher Clayton, Christopher Harris, David Laibson, and Brigitte C. Madrian

28 Feb 2013
Working Paper Summaries

Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising

Keywords: by Pavel Kireyev, Koen Pauwels & Sunil Gupta; Advertising

December 2002 (Revised February 2005)
Case

Cap Gemini Ernst & Young (A): A Global Merger

By: Ashish Nanda

French IT consulting giant Cap Gemini is poised to purchase the consulting arm of Ernst & Young, a U.S.-based Big 5 accounting firm. In doing so, many differences need to be resolved, including negotiating with Ernst & Young entities all over the world as well as... View Details

Keywords: Negotiation; Multinational Firms and Management; Mergers and Acquisitions; Cross-Cultural and Cross-Border Issues; Information Technology Industry; Consulting Industry; France

29 Apr 2009
Working Paper Summaries

Female Empowerment: Impact of a Commitment Savings Product in the Philippines

Keywords: by Nava Ashraf, Dean Karlan & Wesley Yin; Financial Services

2021
Book

The Power of Trust: How Companies Build It, Lose It, Regain It

By: Sandra J. Sucher and Shalene Gupta

Trust is the most powerful force underlying the success of every business. Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation. How to build and sustain trust requires fresh insight into why customers, employees,... View Details

April 2009 (Revised July 2010)
Case

Corporate Solutions at Jones Lang LaSalle (2001)

By: Ranjay Gulati and Lucia Menzer Marshall

Peter Barge, CEO of the newly created Corporate Solutions Group of Jones Lang LaSalle (JLL), is executing a restructuring of the U.S. corporate real estate services division that will enable the company to offer its clients integrated solutions. Barge has created an... View Details

Keywords: Business Divisions; Restructuring; Customer Relationship Management; Organizational Design; Organizational Structure; Corporate Strategy; Integration

March 2006 (Revised February 2007)
Case

Frederick Douglass Charter School: The Renewal Decision

Five years after the launch of the Frederick Douglass Charter School, the school's performance is under review by the state board of education as part of a decision about whether to renew the school's charter for a school as well as the implications of a... View Details

Keywords: Corporate Accountability; Urban Development; Education; Business Startups; Education Industry; United States