Publications
Publications
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(6,502)
- Faculty Publications (1,318)
- January 1997 (Revised December 1999)
- Case
OXO International
By: H. Kent Bowen, Marilyn Matis and Sylvie Ryckebusch
OXO, a kitchen tools and gadgets company, was started by a businessman who had 30 years of experience in the housewares industry. With his wife and son as founders, he creates a new niche in the gadgets industry for high-end gourmet stores. The company has headquarters... View Details
- December 1996 (Revised January 1997)
- Case
Brent Spar Incident, The: "A Shell of a Mess"
By: Stephen A. Greyser and Norman Klein
Seeking to dispose of an outmoded oil drilling platform in the North Sea, Shell finds itself confronted by Greenpeace and other environmentalists. The protesters land 12 people onto the rig and initiate media coverage of their "occupation." The case follows the events... View Details
- December 1996 (Revised June 1997)
- Case
Trinity College (A)
By: F. Warren McFarlan and Jaan Elias
Trinity College was an elite, private, liberal-arts college of some 1,800 students located in Hartford, CT. When Tom Gerety was chosen as Trinity's 17th president in 1989, he pledged to stay for ten years. Now less than five years at the job, Gerety announced he was... View Details
- October 1996 (Revised April 1997)
- Case
Team New Zealand (A)
By: Marco Iansiti and Alan D. MacCormack
The case describes the development process used by Team New Zealand to design their two yachts for the 1995 America's Cup. During development, the team makes extensive use of simulation and physical prototyping to improve the initial design concept. As they approach... View Details
- September 1996 (Revised June 1997)
- Case
QVC, Inc.
Illustrates the "Service Profit Chain" in action. QVC, whose initials stand for Quality, Value,, and Convenience, demonstrates clearly how a strong customer focus can lead to establishing a strong franchise in the retail sector and a highly profitable business whose... View Details
- September 1996 (Revised September 1999)
- Case
Mobil USM&R (A): Linking the Balanced Scorecard
By: Robert S. Kaplan
The CEO of the marketing and refining division of a major oil company is in the midst of implementing a profit turnaround. He transforms the strongly centralized, functionally-organized division into 17 independent business units and 14 internal service companies. The... View Details
- September 1996 (Revised April 1998)
- Case
Mobil USM&R (B): New England Sales and Distribution
By: Robert S. Kaplan
The general manager of a local gasoline/distillate sales and distribution business unit must communicate a new strategy to the unit's 300 employees. An initial strategic planning exercise identified a high-priority list of opportunities that blended the parent... View Details
- April 1996 (Revised April 1998)
- Case
Cleveland Turnaround (B), The: Building on Progress (1989-1996)
By: James E. Austin and Andrea L Strimling
Traces the Cleveland community's efforts to move the city from economic, social, and political crisis in the late 1970s into revitalization and progress in the 1980s and 1990s. Special attention is given to the role of business leaders and the public-private... View Details
- April 1996 (Revised May 1997)
- Case
Netscape's Initial Public Offering
By: W. Carl Kester and Kendall Backstrand
In August 1995, Netscape's board of directors was confronted with a decision about what price to offer the company's shares in its initial public offering (IPO). Preliminary demand for shares was high, but the company had not generated any positive earnings at the time... View Details
- April 1996 (Revised May 2008)
- Exercise
Adam Baxter Company/Local 190: 1978 Negotiation, Baxter Management Confidential Information
By: Kathleen L. McGinn and Victoria Medvec
Includes a series of three negotiation exercises portraying management/labor relations at ABC over a period of seven years. ABC, initially a family-owned business, had prided itself on its cooperative relationship with its union, Local 190. With the skyrocketing... View Details
- April 1996 (Revised May 2008)
- Exercise
Adam Baxter Company/Local 190: 1978 Negotiation, Local 190 Confidential Information
By: Kathleen L. McGinn and Victoria Medvec
Includes a series of three negotiation exercises portraying management/labor relations at ABC over a period of seven years. ABC, initially a family-owned business, had prided itself on its cooperative relationship with its union, Local 190. With the skyrocketing... View Details
- April 1996 (Revised May 2008)
- Exercise
Adam Baxter Company/Local 190: 1983 Negotiation, Baxter Management Confidential Information
By: Kathleen L. McGinn and Victoria Medvec
Includes a series of three negotiation exercises portraying management/labor relations at ABC over a period of seven years. ABC, initially a family-owned business, had prided itself on its cooperative relationship with its union, Local 190. With the skyrocketing... View Details
- April 1996 (Revised May 2008)
- Exercise
Adam Baxter Company/Local 190: 1983 Negotiation, Local 190 Confidential Information
By: Kathleen L. McGinn and Victoria Medvec
Includes a series of three negotiation exercises portraying management/labor relations at ABC over a period of seven years. ABC, initially a family-owned business, had prided itself on its cooperative relationship with its union, Local 190. With the skyrocketing... View Details
- April 1996 (Revised May 2008)
- Exercise
Adam Baxter Company/Local 190: 1985 Negotiation Baxter Management Confidential Information
By: Kathleen L. McGinn and Victoria Medvec
ncludes a series of three negotiation exercises portraying management/labor relations at ABC over a period of seven years. ABC, initially a family-owned business, had prided itself on its cooperative relationship with its union, Local 190. With the skyrocketing... View Details
- April 1996 (Revised May 2008)
- Exercise
Adam Baxter Company/Local 190: 1985 Negotiation, Local 190 Confidential Information
By: Kathleen L. McGinn and Victoria Medvec
Includes a series of three negotiation exercises portraying management/labor relations at ABC over a period of seven years. ABC, initially a family-owned business, had prided itself on its cooperative relationship with its union, Local 190. With the skyrocketing... View Details
- April 1996 (Revised June 2001)
- Case
Partners HealthCare System, Inc. (B): Cardiac Care Improvement
By: Gary P. Pisano and Maryam Golnaraghi
Explores the challenges confronting the CEO at the Brigham and Women's Hospital in the wake of radical changes in the health care environment. As pressures have risen for cost containment in health care, the hospital has embarked on a series of reengineering efforts to... View Details
- March 1996 (Revised January 2002)
- Case
CIBA Vision: The Daily Disposable Lens Project (A)
By: Gary P. Pisano
Examines CIBA Vision's decision on whether to launch a major new R&D initiative to develop a low-cost, daily disposable contact lens, and how to organize such a project should it proceed. One group of executives favors setting up a small, autonomous project team... View Details
- February 1996 (Revised April 1997)
- Case
Partners HealthCare System, Inc. (A)
By: Gary P. Pisano and Maryam Golnaraghi
Focuses on the decision confronting senior administrators at the Brigham and Women's Hospital: whether to enter into an affiliation with the Massachusetts General Hospital. Requires students to analyze the complex institutional changes in the health environment and to... View Details
- February 1996
- Case
Eastman Chemical Company: Building a Board from Scratch
By: Jay W. Lorsch and Samanta Graff
Eastman Chemical Co. spun off from Kodak in 1993. The CEO of Eastman, Earnest Deavenport did not want the new company's board any members of the Kodak board to include, so he initiated a deliberate and thorough process to build an entirely new board that he hoped would... View Details
- February 1996
- Case
TRW's Information Services Division: Strategic Human Resource Management
By: Michael Beer and Gregory C. Rogers
Looks at a change effort initiated by a human resources manager within a division of TRW. The effort utilizes a change process to try to deal with some of the division's issues around organizational effectiveness, especially that of a long-term strategy. In so doing,... View Details