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  • All HBS Web  (5,817)
    • People  (23)
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  • March 2021 (Revised August 2022)
  • Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal
In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details
Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States
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Rayport, Jeffrey F., Susie Ma, and Amram Migdal. "Seeding and Selling Asana." Harvard Business School Case 821-054, March 2021. (Revised August 2022.)
  • February 1999 (Revised October 1999)
  • Case

Cherkizovsky Group (A), The

By: Lynn S. Paine and Hal Hogan
Describes the transformation of a formerly state-owned meat processing plant in Russia into a privately-owned and operated food processing conglomerate under Russia's economic reforms of the 1990s. Among the challenges the CEO, Igor Babaev, and his top management team... View Details
Keywords: Competitive Strategy; Privatization; Transformation; Global Strategy; Culture; Food and Beverage Industry; Russia
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Paine, Lynn S., and Hal Hogan. "Cherkizovsky Group (A), The." Harvard Business School Case 399-119, February 1999. (Revised October 1999.)

    How to Recalibrate Work Dynamics and Embrace Digital Transformation in a Post-Pandemic Worklplace

    Tsedal Neeley, Harvard Business School professor, award-winning author, and global management and leadership expert, recently caught up with us to share her insights and advice as the workforce continues to go through rapid transformation brought about by the... View Details
    • March 2008 (Revised April 2008)
    • Case

    Corning: 156 Years of Innovation

    By: H. Kent Bowen and Courtney Purrington
    The executive team at Corning has committed to double the rate of new business creation per decade, while at the same time growing the company's current businesses, including glass substrates for LCD displays. Their strategy, built on more than 150 years of successful... View Details
    Keywords: Innovation Leadership; Resource Allocation; Product Development; Research and Development; Science-Based Business; Industrial Products Industry
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    Bowen, H. Kent, and Courtney Purrington. "Corning: 156 Years of Innovation." Harvard Business School Case 608-108, March 2008. (Revised April 2008.)
    • August 2011 (Revised November 2012)
    • Case

    Mary Griffin at Derby Foods

    By: Anthony J. Mayo and Joshua D. Margolis
    Mary Griffin, Vice President of Consumer Products, must provide feedback to one of her direct reports, Simon York. York is a strong performer, but he has displayed some poor interpersonal skills in the manner in which he interacts with his team and the production... View Details
    Keywords: Outcome or Result; Training; Interpersonal Communication; Labor and Management Relations; Management Skills; Management Style; Management Teams; Managerial Roles
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    Mayo, Anthony J., and Joshua D. Margolis. "Mary Griffin at Derby Foods." Harvard Business School Case 412-040, August 2011. (Revised November 2012.)
    • July 2010 (Revised December 2010)
    • Case

    Beohemija's Duel

    By: Das Narayandas and Kerry Herman
    Vladimir Joksic, Director of Marketing for Serbia's Beohemija, along with his marketing team has managed to grow Duel, the firm's soap powder offering from single digits to almost 40% of the Serbian market in just a few short years. He has used innovative and... View Details
    Keywords: Investment; Growth and Development; Innovation Strategy; Management Teams; Marketing; Product Launch; Competition; Consumer Products Industry
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    Narayandas, Das, and Kerry Herman. "Beohemija's Duel." Harvard Business School Case 511-018, July 2010. (Revised December 2010.)
    • 2020
    • Working Paper

    Novel Risks

    By: Robert S. Kaplan, Herman B. "Dutch" Leonard and Anette Mikes
    All organizations practice some form of risk management to identify and assess routine risks in their operations, supply chains, strategy, and external environment. These risk management policies, however, fail in the presence of novelty. Novel risks arise from... View Details
    Keywords: Risk Management; Policy; Failure; Organizational Change and Adaptation
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    Kaplan, Robert S., Herman B. "Dutch" Leonard, and Anette Mikes. "Novel Risks." Harvard Business School Working Paper, No. 20-094, March 2020. (Revised May 2020.)
    • February 2020
    • Case

    Highfields Capital and McDonald's

    By: Mark Egan and Robin Greenwood
    McDonald’s reported its fifth consecutive quarter of declining same-store sales growth in early 2015. Despite McDonald’s recent poor performance, Jonathon S. Jacobson, the founder and Chief Investment Officer of Boston-based Highfields Capital Management, had initiated... View Details
    Keywords: McDonald's; Stocks; Performance Improvement; Operations; Finance; Restructuring; Value Creation; Financial Services Industry
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    Egan, Mark, and Robin Greenwood. "Highfields Capital and McDonald's." Harvard Business School Case 220-061, February 2020.
    • 24 Aug 2010
    • First Look

    First Look: August 24

    The Role of Employee Proactivity Authors:A. M. Grant, F. Gino, and D. Hofmann Publication:Academy of Management Journal (forthcoming) Abstract Extraversion predicts leadership emergence and effectiveness, but do groups perform more... View Details
    Keywords: Sean Silverthorne
    • 08 Mar 2016
    • News

    Leadership tips from ancient Rome

    • May 2019 (Revised January 2020)
    • Case

    The Video-Streaming Wars in 2019: Can Disney Catch Netflix?

    By: Anita Elberse and Monica Cody
    Bob Iger, CEO of entertainment conglomerate Disney, thrilled investors with details about Disney’s upcoming foray into video streaming in April 2019. Disney’s move was only the latest in a series of actions taken by new and established entertainment companies in a... View Details
    Keywords: Television; Entertainment; Media; Television Entertainment; Management; Strategy; Disruption; Information Technology; Competition; Media and Broadcasting Industry; Entertainment and Recreation Industry
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    Elberse, Anita, and Monica Cody. "The Video-Streaming Wars in 2019: Can Disney Catch Netflix?" Harvard Business School Case 519-094, May 2019. (Revised January 2020.)
    • 01 Nov 2020
    • Research & Ideas

    Good Leadership Is an Act of Kindness

    at Harvard Business School. Susan Seligson, an independent researcher, contributed to this article. Are your managers demonstrating and modeling kindness with team members? Share your insights below. View Details
    Keywords: by Boris Groysberg and Susan Seligson
    • July 2020 (Revised May 2021)
    • Case

    Oxygen Esports

    By: John R. Wells and Benjamin Weinstock
    On May 4, 2020, a press release from Boston, Massachusetts, announced the launch of Oxygen Esports (Oxygen), a new organization that hoped to dominate the rising esports scene in New England. Oxygen was created from a merger between Helix eSports (Helix), an owner and... View Details
    Keywords: Esports; Sports; Online Technology; Games, Gaming, and Gambling; Entrepreneurship; Strategy
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    Wells, John R., and Benjamin Weinstock. "Oxygen Esports." Harvard Business School Case 721-351, July 2020. (Revised May 2021.)
    • October 2011 (Revised July 2013)
    • Case

    Delta/Signal Corp.

    By: V.G. Narayanan, Lisa Brem and Matthew Packard
    This auto parts company has just ousted its longtime CEO and founder, and the new, professional CEO is badly in need of a coherent strategy, clear objectives and metrics, and initiatives that are aligned with the strategy and objectives. Will the balanced scorecard... View Details
    Keywords: Balanced Scorecard; Business Strategy; Financial Reporting; Leading Change; Performance Evaluation; Growth and Development Strategy; Web Services Industry; Auto Industry
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    Narayanan, V.G., Lisa Brem, and Matthew Packard. "Delta/Signal Corp." Harvard Business School Case 112-048, October 2011. (Revised July 2013.)
    • 05 Apr 2022
    • News

    Building Fearless Organizations with Amy Edmondson

    • April 2006 (Revised October 2006)
    • Case

    Dansko, Inc.

    By: Amy C. Edmondson and Victoria Winston
    For the past 18 months, Mandy Cabot had worried that the shoe business she had built into a thriving operation with $90 million in annual revenue and over 110 employees might instead be a "house of cards." The management philosophy that had guided Dansko's growth,... View Details
    Keywords: Organizational Culture; Revenue; Experience and Expertise; Employee Relationship Management; Mergers and Acquisitions; Management Teams; Apparel and Accessories Industry
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    Edmondson, Amy C., and Victoria Winston. "Dansko, Inc." Harvard Business School Case 606-071, April 2006. (Revised October 2006.)
    • July 2021
    • Case

    Bessemer Venture Partners: Century Fund

    By: Jo Tango and Alys Ferragamo
    In July of 2021, Bessemer Venture Partners (BVP) contemplated the future of its growth investing practice, known as “Century.” While still relatively new as a focused initiative, BVP’s growth investing already had significant momentum. The fund’s investment pace had... View Details
    Keywords: Leveraged Buyouts; Financial Institutions; Growth and Development Strategy; Investment Banking; Competitive Strategy; Public Sector; Venture Capital; Private Equity; Acquisition
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    Tango, Jo, and Alys Ferragamo. "Bessemer Venture Partners: Century Fund." Harvard Business School Case 822-009, July 2021.
    • April 2005 (Revised March 2006)
    • Case

    Change at Whirlpool Corporation (A)

    By: Jan W. Rivkin, Dorothy A. Leonard and Gary Hamel
    In 1998, the CEO of Whirlpool Corp. decides to change the company's strategy significantly to escape an increasingly unattractive "stalemate" in the appliance industry. The change he proposes involves a fundamental shift in the company's focus--from manufacturing to... View Details
    Keywords: Organizational Change and Adaptation; Change Management; Competitive Advantage; Strategic Planning; Production; Brands and Branding; Management Teams; Consumer Products Industry; United States
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    Rivkin, Jan W., Dorothy A. Leonard, and Gary Hamel. "Change at Whirlpool Corporation (A)." Harvard Business School Case 705-462, April 2005. (Revised March 2006.)
    • February 2011 (Revised December 2012)
    • Case

    The Ford Fiesta

    By: John Deighton and Leora Kornfeld
    Executives at Ford wondered if social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move beyond its conservative brand image... View Details
    Keywords: Advertising Campaigns; Digital Marketing; Leadership; Goals and Objectives; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Standards; Auto Industry
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    Deighton, John, and Leora Kornfeld. "The Ford Fiesta." Harvard Business School Case 511-117, February 2011. (Revised December 2012.) (request a courtesy copy.)
    • 18 Jul 2018
    • News

    A Leader In The Cave: How The Thai Soccer Coach Made Rescue Possible

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