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Industry Information - Alumni
and news on emerging designers, disruptive technologies and global brands in the fashion and luxury goods industries. United States Census Bureau: Retail Trade Provides the industry monthly sales and inventory data, annual survey data... View Details
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
and management than I did since we began researching and writing this book. Datar: I am looking at how implementation and execution strategies vary across countries. I'm also continuing my research in microfinance. I am particularly... View Details
- 05 Feb 2013
- First Look
First Look: Feb. 5
response organizations to adopt very different leadership strategies if they are effectively to cope with the differential demands of these events. In this paper, we develop further ideas about leadership under crisis conditions,... View Details
Keywords: Sean Silverthorne
- 27 Aug 2013
- First Look
First Look: August 27
hamper the growth of the Android platform may have merely shifted the sales to weak IP countries. This study sheds light on the emerging patent enforcement strategy literature by highlighting the... View Details
Keywords: Sean Silverthorne
- 02 Aug 2016
- First Look
August 2, 2016
to first dates, people frequently experience performance anxiety. And when experienced immediately before or during performance, anxiety harms performance. Across a series of experiments, we explore the efficacy of a common strategy that... View Details
Keywords: Sean Silverthorne
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
surprisingly then, the day after the Super Bowl, the sales of antacids are higher by about 20 percent. Sixteen million people call in sick to work. The week leading up to the game there's a Super Bowl lift in categories like condiments,... View Details
- 26 Oct 2010
- First Look
First Look: October 26, 2010
many "multicultural marketing" efforts are both limited and limiting, and how firms can go beyond demographic data to craft effective strategies for selling to ethnic markets within the U.S. Read the Paper: View Details
Keywords: Sean Silverthorne
- February 2021
- Case
Yellow Digital Retailers: Providing Solar Electricity to Transform Rural Africa
By: Lynda M. Applegate, Frank V. Cespedes and Michael Norris
In 2020, Mike Heyink and Maya Stewart, co-founders of the Pay-as-you-Go Solar company Yellow were considering how to grow their startup. They had achieved some success in their first market, Malawi, and had recently entered Uganda, where business was slower. What did... View Details
Keywords: Solar Energy; Business Model; Business Startups; Developing Countries and Economies; Alternative Energy; Renewable Energy; Social Entrepreneurship; Green Technology; Salesforce Management; Diversification; Expansion; Energy Industry; Africa; South Africa; Malawi; Uganda
Applegate, Lynda M., Frank V. Cespedes, and Michael Norris. "Yellow Digital Retailers: Providing Solar Electricity to Transform Rural Africa." Harvard Business School Case 821-041, February 2021.
- 20 Nov 2012
- First Look
First Look: November 20
has received substantial attention in the strategy literature, where a number of qualitative approaches to describe, represent, and evaluate business models have been proposed. We contend that while helpful to understand a firm's overall... View Details
Keywords: Sean Silverthorne
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
transactions. For five months, the bank randomly offered customers on its websites two sales pitches—one that emphasized a credit card’s features and another that also highlighted downsides that would normally only appear in the terms and... View Details
Keywords: by Danielle Kost
- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
When our team reached out to 600 CEOs during the pandemic’s early stages to ask them about their greatest concerns, many cited communication with employees. While the right communication strategy has been critical during the pandemic, it... View Details
- 28 May 2020
- Research & Ideas
Coronavirus Could Create a 'Bankruptcy Pandemic'
filing for bankruptcy in the courts often results in a forced wind-down of the business. Management is replaced by a trustee or administrator (who is often an accountant or lawyer by training), the firm’s assets are sold off, and proceeds from asset View Details
- 10 Apr 2012
- First Look
First Look: April 10
market's growth that is the primary driver of profit margins and sales growth. A few retailers have succeeded in going global by developing strategies that apply four retail-specific rules for globalization.... View Details
Keywords: Carmen Nobel
- 20 Oct 2003
- Research & Ideas
Gaps in the Historical Record: Development of the Electronics Industry
successful strategy of commercializing new technologies by using the learning and income from the previous set of successful innovations. Matsushita's story is different and unique. In 1952, Matsushita arranged to acquire the technical... View Details
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
client-centric approach. It intensified virtual interactions with customers, merged sales and customer service, and boosted integration of all databases, which had been spread across functions, into a single customer resource management... View Details
- 01 Feb 2002
- News
It's academic. (Not!)
Brookline with their five children, who range in age from one to nine. When asked about outside interests, Wasserman smiles and gives a one-word response: "Kids." Arriving on campus at 8 a.m. and returning home for dinner at 5:30, his View Details
- 16 Jul 2013
- First Look
First Look: July 16
The Dynamic Effects of Bundling as a Product Strategy By: Derdenger, Timothy, and Vineet Kumar Abstract—Several key questions in bundling have not been empirically examined: Is mixed bundling more effective than pure bundling or pure... View Details
Keywords: Anna Secino
- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
clear-cut. “A problem with megatrend predictions is that, even if they turn out to be generally accurate, they’re not managerially useful.” In the first month of social distancing in the United States, online sales at Walmart and Target... View Details
Keywords: by Frank V. Cespedes
- 01 Jun 2003
- News
Alumni Bookshelf
How to Grow When Markets Don't by Adrian Slywotzky (MBA '80) and Richard Wise (Warner Books) Slywotzky brings his expertise in global strategy consulting to his sixth book, which examines the difficulties of sustainable growth and offers... View Details
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
Ross to write the paper "Performance Pricing in Tough Times." Shapiro, an authority on marketing strategy and sales management, is the Malcolm P. McNair Professor of Marketing, Emeritus at Harvard... View Details