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Show Results For
- All HBS Web
(2,124)
- People (10)
- News (599)
- Research (1,252)
- Events (3)
- Multimedia (4)
- Faculty Publications (767)
- 11 Apr 2020
- News
Reading Together, Apart
When Max Tuchman (MBA 2012) and her cofounder launched the storybook app Caribu in 2017, they knew their product would be a hit with parents who want to be able to read with their children each night, even... View Details
- 27 Nov 2012
- News
The Beauty of the Network
have come from HBS.” Those friends have also been essential in the funding of Restorsea (www.restorsea.com), a line of luxury skincare products with an initial launch of day and eye creams. (Additional... View Details
- 29 Mar 2023
- News
Giving Hope and Comfort
Jeff Feingold (MBA 1997) launched Hope and Comfort out of his Boston-area garage in 2011 to address the issue of hygiene insecurity in Massachusetts. "If you don't have basic hygiene products, it's very hard to stay clean, healthy, and... View Details
- 01 Jun 2012
- News
Made in the USA
heavily in quality control and state-of-the-art equipment, a strategy that has helped him fend off competitors. A case in point is a Chinese company that launched a product similar to Aquamesh in 2000. “They... View Details
- 01 Dec 2017
- News
2017 in Retail: Voice-Activated, One-Hour-Delivery Shopping
devices. And this year, we started using our voice to shop. Amazon launched that trend with Alexa, and recently Google and Walmart announced they are teaming up to do the same thing. We are in the early days of this digital commerce—it... View Details
- Profile
Tiffany Pham
“Ultimately, the MOGUL platform leverages technology to connect women and empower them to learn from each other as well as support themselves.” What have been the best and most challenging parts about launching the company? “The best part... View Details
- August 2010 (Revised July 2011)
- Supplement
Erik Peterson at Biometra (E)
By: John J. Gabarro, Thomas J. DeLong and Jevan Soo
Presents the final outcome of the events. The Richard Jenkins at SciMat case presents a description from the executive vice-president's point of view of the series of events as reported in the Erik Peterson at Biometra (A), (B), (C), and (D) cases. The Jenkins at... View Details
Keywords: Decision Choices and Conditions; Leadership; Business or Company Management; Management Succession; Product Launch; Outcome or Result; Problems and Challenges; Behavior; Perspective
Gabarro, John J., Thomas J. DeLong, and Jevan Soo. "Erik Peterson at Biometra (E)." Harvard Business School Supplement 411-035, August 2010. (Revised July 2011.)
- 01 Jun 2014
- News
The Digital Deck
classroom lecture. Instead, HBX will provide a unique, "digital-first" experience created with the online learner in mind. Anand is overseeing the launch of three distinct products this June, each grounded... View Details
Keywords: Julia Hanna
- 27 Nov 2017
- Blog Post
Joining a Start-up: 10 Lessons Along the Way
join a start-up and the lessons she learned. 1. No pressure, no diamonds.In the cash-strapped environment of a start-up there is pressure to deliver direct results; there's no hiding behind the delayed consequences and layers of management of a bigger company. As my... View Details
- 03 Aug 2022
- News
Hungry for Change
would become the “Patagonia of the food industry.” To reach that ambitious goal, Flynn would have to eschew the traditional supermarket approach, which requires products that have long shelf life—a bad match for her preservative-free... View Details
Keywords: April White
- 01 Jun 2002
- News
The Mind Speaks, Marketers Listen
been used by the likes of Coca-Cola, General Motors, and AT&T to craft marketing strategies. “Most new products are developed and launched using focus groups and questionnaires,” Zaltman said, “and 60 to 80... View Details
- 09 Jul 2008
- Research & Ideas
Starbucks’ Lessons for Premium Brands
experience to the American mass market. Wall Street bought into the vision of Starbucks as the "third place" after home and work. New store openings and new product launches fueled the stock price.... View Details
Rose Totino
Using her car as collateral, Totino secured a $1,500 loan to launch a pizza take-out restaurant in Minnesota. Since pizza was so new, Totino also had to bring samples of her product to the loan committee to... View Details
Keywords: Food & Tobacco
- 01 Sep 2010
- News
Fair Trade
Lever Brothers’ Lifebuoy Soap, launched in 1926, warned of the grave personal and business consequences caused by “body odor,” a concept which Lever invented and its products prevented. Hygiene was... View Details
- 10 Jan 2020
- Blog Post
Know Your Audience - Recruiting HBS Students for Retail
have to be a success story. If your company is doing a turnaround and you want to hire smart MBAs to help right the ship, that will draw students in.” HBS students are eager to make an impact and to join leaders with a genuine purpose. Honestly discussing your... View Details
Keywords: Consumer Products / Retail
- 01 Sep 2014
- News
Case Study: Declawing the Competition
company’s mission is social responsibility: A portion of the proceeds and products is donated to animal welfare organizations. KitNipBox regularly works with artisan suppliers who create handmade products... View Details
- Profile
Monica Dodi
As a cofounder and managing director of the Women’s Venture Capital Fund (WVCF), Monica Dodi (MBA 1984) backs female-led, early-stage ventures in digital media and sustainable products and services. Dodi says these emerging consumer... View Details
- 24 Apr 2014
- News
In the business of empowering women entrepreneurs
As a cofounder and managing director of the Women’s Venture Capital Fund (WVCF), Monica Dodi (MBA 1984) backs female-led, early-stage ventures in digital media and sustainable products and services. Dodi says these emerging consumer... View Details
- October 2009
- Teaching Note
GE Money Bank: The M-Budget Card Initiative (TN)
By: Michael L. Tushman, Sebastian Raisch and Christian Welling
Teaching Note for [410052]. View Details
- March 1996 (Revised November 1997)
- Case
Dewar's (C): Exploring New Media Opportunities
By: Alvin J. Silk and Lisa Klein Pearo
Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S... View Details
Keywords: Advertising Campaigns; Cost Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Media; Corporate Strategy
Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (C): Exploring New Media Opportunities." Harvard Business School Case 596-094, March 1996. (Revised November 1997.)