Publications

July 1989
Background Note

What Is Marketing?

An introductory note for MBA students on the nature of marketing and topics encountered in its study. Defines the topic then breaks marketing into two major conceptual pieces--the tools, tasks and variables of the marketer, and the marketing process. In the tools... View Details

Keywords: Marketing

April 1997 (Revised February 2002)
Case

Europe in 1996

By: Huw Pill and Effie Anagnostopoulos

Describes the process of economic and political integration in Europe in the period since 1945. The main issues discussed are: the common market; the single market; economic and monetary union; EU enlargement encompassing the former centrally planned economies; and EU... View Details

Keywords: Integration; Trade; Macroeconomics; Europe

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February 2018
Article

Development and Feasibility of Bundled Payments for the Multidisciplinary Treatment of Head and Neck Cancer: A Pilot Program

By: Tracy Spinks, Alexis Guzman, Beth M. Beadle, Seohyun Lee, Ron Walters, Jim Incalcaterra, Ehab Hanna, Amy Hessel, Randal Weber, Sandra Denney, Lee Newcomer and Thomas W. Feeley

Purpose: Despite growing interest in bundled payments to reduce the costs of care, this payment method remains largely untested in cancer. This 3-year pilot tested the feasibility of a 1-year bundled payment for the multidisciplinary treatment of head and neck... View Details

Keywords: Health Care and Treatment; Cost Management

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2006
Working Paper

Managing Functional Biases in Organizational Forecasts: A Case Study of Consensus Forecasting in Supply Chain Planning

To date, little research has been done on managing the organizational and political dimensions of generating and improving forecasts in corporate settings. We examine the implementation of a supply chain planning process at a consumer electronics company, concentrating... View Details

Keywords: Prejudice and Bias; Business or Company Management; Supply Chain Management; Forecasting and Prediction; Planning; Electronics Industry

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December 2022
Article

The Rise of People Analytics and the Future of Organizational Research

By: Jeff Polzer

Organizations are transforming as they adopt new technologies and use new sources of data, changing the experiences of employees and pushing organizational researchers to respond. As employees perform their daily activities, they generate vast digital data. These data,... View Details

Keywords: Organizational Change and Adaptation; Analytics and Data Science; Technology Adoption; Employees

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Article

Why Leadership Training Fails—and What to Do about It

By: Michael Beer, Magnus Finnström and Derek Schrader

U.S. corporations spend enormous amounts of money—some $456 billion globally in 2015 alone—on employee training and education, but they aren't getting a good return on their investment. People soon revert to old ways of doing things, and company performance doesn't... View Details

Keywords: Organizational Change and Adaptation; Leadership Development; Organizational Design; Employees; Business Processes; United States

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12 PM – 1:30 PM EDT, 02 May 2025
Webinars: Career

Establishing Your Professional Identity: How to Develop Your Unique Personal Brand

Whether you're looking for career direction, in career transition, or seeking a promotion, a strong personal brand can build your confidence, your focus, and accelerate your career trajectory. In this workshop led by executive communication coach Andrea Wojnicki (HBS... View Details

19 Jul 2010
News

In a Partnership of Unequals, a Start-Up Suffers

Program

Investment Management Workshop

facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method. Review Our Campus Health & Safety Protocols Admissions Criteria and Process We... View Details

Web

Admissions & Financial Aid | MBA

the Master of Science will be hosted in the HBS application system. Admissions Process 1. Written Application Create an HBS account and start an application . This HBS account will be the single source of communication and repository for... View Details

September 2021 (Revised March 2024)
Case

Bühler: Mobilizing Industry around a Common Purpose

By: Ranjay Gulati, Franz Wohlgezogen and Malini Sen

Bühler Group, a Swiss multinational processing technology provider, started by selling machines for processing grains and later transitioned into selling food processing solutions. A family-owned business in the fifth generation, Bühler’s high-end milling, grinding,... View Details

Keywords: Family Business; Customer Focus and Relationships; Machinery and Machining; Corporate Social Responsibility and Impact; Mission and Purpose; Innovation Leadership; Switzerland

November 2022
Case

Hiring with the Community in Saint Paul

By: Mitchell B. Weiss and Sarah Mehta

This case reviews Saint Paul Mayor Melvin Carter’s decision to involve the community in the process of hiring his cabinet members. Rather than relying on an executive recruiting firm or choosing cabinet heads from his own network, Carter recruited 100 community members... View Details

Keywords: Community Engagement; Competency and Skills; Government and Politics; Human Resources; Government Administration; Recruitment; Selection and Staffing; Decision Making; Public Administration Industry; United States; Minnesota; Saint Paul

June 2022 (Revised January 2023)
Case

South Africa – a 'Just Energy Transition'

By: Richard Vietor

South Africa, like most other countries, is in the process of reducing its carbon emissions to comply with COP26 and, hopefully, reach net zero emissions by 2050. However, because South Africa relies almost wholly on coal (93%) for electricity, and on coal for... View Details

Keywords: Energy; Economic Development; Climate Change; Coal Mining; Emission Reduction; Environmental Regulation; Environmental Sustainability; Environmental Law; Labor and Management Relations; Labor Unions; Natural Resources; Energy Policy; Energy Sources; South Africa

Web

Summer Venture in Management

learned that each person has a unique and valuable background to offer, and it is through the active process of sharing perspectives that allows the classroom to come alive. I was surprised by the extent of knowledge and confidence that I... View Details

October 1984
Case

NIKE (D): Leisure Shoes

Focusing on middle manager Harry Leidboldt, this case presents a clear-cut strategic issue--should Nike move into the leisure shoe business? The teaching objective is to first view the decision as a business problem--can Nike succeed in this business? and secondly, to... View Details

Keywords: Decisions; Expansion; Marketing Strategy; Management Practices and Processes; Management Teams; Product Development; Apparel and Accessories Industry; Sports Industry

August 2001
Case

Scios, Inc.

By: Regina E. Herzlinger

Scios, filled with distinguished scientists and experienced managers, nevertheless fails to clear the FDA Phase III process for an important biotechnology drug. This case asks the students to analyze the social costs and benefits of the regulatory process. View Details

Keywords: Governing Rules, Regulations, and Reforms; Health Care and Treatment; Cost Management; Cost vs Benefits; Social Issues; Pharmaceutical Industry; United States

Article

How Beliefs about Self-creation Inflate Value in the Human Brain

By: Raphael Koster, Tali Sharot, Rachel Yuan, Benedetto De Martino, Michael I. Norton and Raymond J. Dolan

Humans have a tendency to overvalue their own ideas and creations. Understanding how these errors in judgement emerge is important for explaining suboptimal decisions, as when individuals and groups choose self-created alternatives over superior or equal ones. We show... View Details

Keywords: fMRI; Amygdala; Hippocampus; Medial Temporal Lobe; Caudate Nucleus; Values and Beliefs

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1984
Book

Energy Policy in America Since 1945: A Study of Business-Government Relations

By: Richard Vietor

Follows the history of government intervention in U.S. energy markets from 1945 to the present and shows how shifting market conditions of surplus and shortage and above all, price have played a determining role in the political process and U.S. fuel policy... View Details

Keywords: Political Economy; United States; Postwar Policy; Energy; Energy Sources; Policy; United States