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  • April 1987 (Revised March 1989)
  • Case

Bob Galvin and Motorola, Inc. (A)

Describes the changing environment faced by Motorola in the 1980s and the recognition by its CEO, Bob Galvin, that "change is needed." Also describes a major challenge set forth by Galvin to the organization to do something to prepare for the future. The challenge is... View Details
Keywords: Organizational Change and Adaptation; Electronics Industry
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Jick, Todd D., and Mary C. Gentile. "Bob Galvin and Motorola, Inc. (A)." Harvard Business School Case 487-062, April 1987. (Revised March 1989.)
  • July 2020
  • Case

Driving Transformation at the Majid Al Futtaim Group

By: Suraj Srinivasan and Esel Çekin
The case opens with Alain Bejjani, CEO of Majid Al Futtaim (MAF) Holding, anticipating on the Group’s next phase in the multi-year transformation journey and reflecting on the initiatives he implemented to create the Group’s growth-oriented culture. Founded in 1995,... View Details
Keywords: Transformation; Organizational Change and Adaptation; Organizational Culture; Growth and Development Strategy; Retail Industry; United Arab Emirates; Middle East; Dubai
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Srinivasan, Suraj, and Esel Çekin. "Driving Transformation at the Majid Al Futtaim Group." Harvard Business School Case 121-002, July 2020.
  • April 21, 2023
  • Article

When Scenario Planning Fails

By: Kalle Heikkinen, William R. Kerr, Mika Malin, Panu Routila and Eemil Rupponen
How can organizations perform scenario planning when they are hit by shocks outside of leaders’ field of vision? Interviews with Nordic executives, who experienced both the Covid-19 pandemic and were in close proximity to Russia as the country invaded Ukraine, can... View Details
Keywords: Planning; Crisis Management; Organizational Structure; Forecasting and Prediction; System Shocks; Organizational Change and Adaptation
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Heikkinen, Kalle, William R. Kerr, Mika Malin, Panu Routila, and Eemil Rupponen. "When Scenario Planning Fails." Harvard Business Review Digital Articles (April 21, 2023).
  • January 2024 (Revised May 2024)
  • Case

Runa

By: Paul Gompers and Carla Larangeira
In early 2022, Courtney McColgan, founder and CEO of Runa, a human resources and payroll Software-as-a-Service platform, faced an unexpected tech market downturn. Founded in 2018, Runa catered to small and medium-sized businesses in Mexico, offering an affordable and... View Details
Keywords: Business Startups; Volatility; Entrepreneurship; Decision Making; Leadership; Management; Venture Capital; Organizational Change and Adaptation; Business Growth and Maturation; Latin America
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Gompers, Paul, and Carla Larangeira. "Runa." Harvard Business School Case 224-047, January 2024. (Revised May 2024.)
  • April 1973 (Revised April 1983)
  • Case

Mirassou Vineyards (A)

Examines the decision by Mirassou to test a mechanical grape harvester that requires a major change in growing methods and operations. The machine is unproven and the investor has asked this vineyard to test it for him and commit to use it. View Details
Keywords: Technology; Organizational Change and Adaptation; Production; Agriculture and Agribusiness Industry
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Wyckoff, Daryl D. "Mirassou Vineyards (A)." Harvard Business School Case 673-105, April 1973. (Revised April 1983.)
  • Article

Technology, Identity, and Inertia: Through the Lens of 'The Digital Photography Company'

By: Mary Tripsas
Organizations often experience difficulty when pursuing new technology. Large bodies of research have examined the behavioral, social, and cognitive forces that underlie this phenomenon; however, the role of an organization's identity remains relatively unexplored.... View Details
Keywords: Change Management; Disruptive Innovation; Organizational Culture; Behavior; Cognition and Thinking; Identity; Perception; Technology Adoption
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Tripsas, Mary. "Technology, Identity, and Inertia: Through the Lens of 'The Digital Photography Company'." Organization Science 20, no. 2 (March–April 2009): 441–460.
  • December 2008 (Revised December 2010)
  • Case

Hema Hattangady and Conzerv (A)

By: Michael L. Tushman and David Kiron
This case describes the evolution of a fast-growing Indian energy firm. It illustrates both leadership change as Hema is evolving as a leader, as well as how organization architecture (culture, systems, incentives, and human resources) is evolving. The case highlights... View Details
Keywords: Change; Decision Choices and Conditions; Leadership Development; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Energy Industry; India
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Tushman, Michael L., and David Kiron. "Hema Hattangady and Conzerv (A)." Harvard Business School Case 409-022, December 2008. (Revised December 2010.)
  • April 2002 (Revised May 2005)
  • Case

GE's Digital Revolution: Redefining the E in GE

By: Christopher A. Bartlett and Meg Glinska
This case details the implementation of the e-business initiative--the last of Jack Welch's four company-wide strategic thrusts. First, it summarizes the 20-year change process that Welch led, detailing the initiatives he put in place. It then traces how Gerry Podesta,... View Details
Keywords: Change Management; Transformation; Decision Choices and Conditions; Leadership Style; Business or Company Management; Organizational Culture; Organizational Structure; Performance Effectiveness; Corporate Strategy; Internet and the Web
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Bartlett, Christopher A., and Meg Glinska. "GE's Digital Revolution: Redefining the E in GE." Harvard Business School Case 302-001, April 2002. (Revised May 2005.)
  • Program

Disruptive Innovation

success. This program is eligible for the Certificate of Management Excellence. Learn More Key Benefits Examining disruption and strategic decision-making through the lens of Christensen's transformative theory, you will gain a deeper understanding of the levers that... View Details
  • 07 Feb 2022
  • Research & Ideas

Digital Transformation: A New Roadmap for Success

challenges these leaders confronted and strategies for how to address them. Organizational change is never easy, but our roundtable discussions made clear that achieving digital maturity can be an especially... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
  • Winter 2014
  • Article

The Art of Strategic Renewal

By: Andy Binns, J. Bruce Harreld, Charles A. O'Reilly and Michael L. Tushman
In recent years, we have seen well-established companies such as Kodak, Blockbuster, Nokia, and BlackBerry pushed to the brink by smart competitors and changes in their industries. In each case, there were opportunities to act before a crisis engulfed the organization.... View Details
Keywords: Organizational Change and Adaptation
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Binns, Andy, J. Bruce Harreld, Charles A. O'Reilly, and Michael L. Tushman. "The Art of Strategic Renewal." MIT Sloan Management Review 55, no. 2 (Winter 2014): 21–23.
  • March 2025
  • Article

Does Communicating Measurable Diversity Goals Attract or Repel Historically Marginalized Job Applicants? Evidence from the Lab and Field

By: Erika L. Kirgios, Ike Silver and Edward H. Chang
Many organizations struggle to attract a demographically diverse workforce. How does adding a measurable goal to a public diversity commitment—for example, “We care about diversity” versus “We care about diversity and plan to hire at least one woman or racial minority... View Details
Keywords: Selection and Staffing; Recruitment; Diversity; Goals and Objectives; Communication Intention and Meaning; Behavior
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Kirgios, Erika L., Ike Silver, and Edward H. Chang. "Does Communicating Measurable Diversity Goals Attract or Repel Historically Marginalized Job Applicants? Evidence from the Lab and Field." Journal of Experimental Psychology: General 154, no. 3 (March 2025): 624–643.
  • September 1989
  • Background Note

Vision Thing

Describes the challenge of creating, communicating, and committing to a "vision" for an organization. Visions are characterized as a critical building block for stimulating a successful major change in an organization. Considers characteristics of a good vision, an... View Details
Keywords: Organizational Change and Adaptation; Mission and Purpose
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Jick, Todd D. "Vision Thing." Harvard Business School Background Note 490-019, September 1989.
  • June 2019
  • Case

Airbnb, Etsy, Uber: Expanding from One to Many Millions of Customers

By: Thales S. Teixeira
By 2019, two-sided online platforms (or marketplaces) were among the highest-growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products, or services with customers demanding them. Among the most notable... View Details
Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-Sided Markets; Digital Marketing; Customer Acquisition; Two-Sided Platforms; Growth Management; Marketing Strategy; Customers; Acquisition; Organizational Change and Adaptation
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Teixeira, Thales S. "Airbnb, Etsy, Uber: Expanding from One to Many Millions of Customers." Harvard Business School Case 519-087, June 2019.
  • October 1994 (Revised January 1995)
  • Case

Rhone-Poulenc (A) and (B) Condensed

Rhone-Poulenc, France's largest chemical firm, has achieved a major position in the United States as the result of an ambitious series of acquisitions. As it expanded in the United States from 1986 to 1990, Rhone-Poulenc management sought to take a "hands-off" approach... View Details
Keywords: Organizational Change and Adaptation; Multinational Firms and Management; Organizational Structure; Chemical Industry; France; United States
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Rosenzweig, Philip M. "Rhone-Poulenc (A) and (B) Condensed." Harvard Business School Case 395-042, October 1994. (Revised January 1995.)
  • September 1993
  • Case

Rhone-Poulenc (B)

Rhone-Poulenc, France's largest chemical firm, has achieved a major position in the United States as the result of an ambitious series of acquisitions. As it expanded in the United States from 1986 to 1990, Rhone-Poulenc management sought to take a "hands-off" approach... View Details
Keywords: Organizational Change and Adaptation; Multinational Firms and Management; Organizational Structure; Chemical Industry; France; United States
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Rosenzweig, Philip M. "Rhone-Poulenc (B)." Harvard Business School Case 394-041, September 1993.
  • May 1985 (Revised March 1993)
  • Case

General Electric Co.--1984

By: Francis Aguilar and Richard G. Hamermesh
Describes the first four years of Jack Welch's tenure as CEO of the General Electric Co. Deals with the ways Welch has tried to change GE's strategy and planning activities and his attempts to make the company more entrepreneurial. View Details
Keywords: Management Teams; Management Style; Change Management; Strategic Planning; Corporate Strategy; Corporate Entrepreneurship; Organizational Change and Adaptation
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Aguilar, Francis, and Richard G. Hamermesh. "General Electric Co.--1984." Harvard Business School Case 385-315, May 1985. (Revised March 1993.)
  • November–December 2017
  • Article

Innovation Streams and Executive Leadership

By: Michael Tushman
Incumbent firms face steep challenges in dealing with technological change and associated innovation streams. The firm's senior leadership team, and especially R&D leadership, plays a central role in shaping a firm's ability to both exploit existing capabilities and... View Details
Keywords: Ambidexterity; Exploit Vs. Explore; Dynamic Capabilities; Organizational Change and Adaptation; Technology Adoption; Innovation Leadership
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Tushman, Michael. "Innovation Streams and Executive Leadership." Research-Technology Management 60, no. 6 (November–December 2017): 42–47.
  • March 2011
  • Article

Cheaper Patents

By: Tom Nicholas
The 1883 Patents Act in Britain provides perspective for modern patent policy reforms because it radically changed incentives for inventors by reducing filing fees by 84 percent. Patents increased 2.5 fold after the reform, which was evenly distributed across the... View Details
Keywords: Patents; Global Range; Distribution; Demand and Consumers; Organizational Structure; Business Processes; Innovation and Invention; Innovation and Management; Policy; Governing Rules, Regulations, and Reforms; Fluctuation; Motivation and Incentives; Distribution Industry; United States; Great Britain
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Nicholas, Tom. "Cheaper Patents." Research Policy 40, no. 2 (March 2011).
  • 27 Apr 2009
  • Research & Ideas

Building Businesses in Turbulent Times

offerings, markets, business processes, and organizational structure—and to improve them to achieve growth. Q: Are larger or smaller companies better positioned to make such changes? A: Smaller companies are typically more nimble and can... View Details
Keywords: by Staff
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