Publications

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27 Nov 2019
Sharpening Your Skills

Secrets for Creating a Long-Lasting Brand

of Social Media MarketingA decade-and-a-half after the dawn of social media marketing, brands are still learning what works and what doesn't with consumers. How Helena Rubinstein Used Tall Tales to Turn... View Details

Keywords: by Sean Silverthorne; Retail

08 May 2024
News

Michael Bloomberg (MBA 1966) Awarded Medal of Freedom

Michael Bloomberg (MBA 1966) was one of 19 people awarded the Presidential Medal of Freedom at the White House on May 2. “From finance to media to philanthropy, Michael Bloomberg has revolutionized our economy,” President Biden said as he... View Details

17 Oct 2017
First Look

First Look at New Research and Ideas, October 17, 2017

2017 Boston: Harvard Business Review Press Entering StartUpLand: An Essential Guide to Finding the Right Job By: Bussgang, Jeffrey J. Abstract—Many professionals aspire to work for startups. Executives from large companies view them as models to help them adapt to... View Details

Keywords: Sean Silverthorne

23 Aug 2011
First Look

First Look: August 23

PublicationsChallenges to Business in the Twenty-First Century Authors:Gerald Rosenfeld, Jay W. Lorsch, and Rakesh Khurana, eds. Publication:Cambridge, Mass.: American Academy of Arts and Sciences, 2011 An abstract is unavailable at this time. Book:... View Details

Keywords: Sean Silverthorne

Research Summary

Moving Beyond Direct-to-Consumer

By: Leonard A. Schlesinger

Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.

The... View Details

2018
Chapter

The Trust Imperative

By: Richard Edelman, Stephen A. Greyser, E. Bruce Harrison and Tom Martin

CHAPTER SUMMARY: Successful relationships depend on trust—trust between spouses, trust between parent and child, trust between enterprises and their stakeholders. This chapter focuses on the factors that build trust in organizations, as well as the forces that can... View Details

Keywords: Trust; Business and Stakeholder Relations; Communication

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July 2015
Case

Uncharted Play (A)

By: Shikhar Ghosh and Ali Huberlie

The case recounts the process of launching an early stage venture, from idea conception through initial efforts to validate the concept, followed by product launch, and fund raising. It emphasizes the Customer Value Proposition of the business model, and asks – Who is... View Details

Keywords: Early Stage; Female Protagonist; Value Proposition; Team Building; Founders' Agreements; Start-up; Entrepreneurship; Business Model; Business Startups; Sports; United States; North America; Nigeria; Africa

2002
Book

Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs

By: Rakesh Khurana

Corporate CEOs are headline news. Stock prices rise and fall at word of their hiring and firing. Business media debate their merits and defects as if individual leaders determined the health of the economy. Yet we know surprisingly little about how CEOs are selected... View Details

Keywords: Managerial Roles; Selection and Staffing; Personal Characteristics; Experience and Expertise; Investment Activism; Corporate Strategy

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05 Mar 2009
What Do You Think?

How Frank or Deceptive Should Leaders Be?

Sridharan emphasized, "keep communication channels open for feedback to assuage any employee anxieties; be cautious in messaging about (the) here and now; stay positive about future plans!" Heather Neary raised questions for us to ponder. For example, are Gen... View Details

Keywords: by Jim Heskett

Web

Building From the Bottom Up - Managing the Future of Work

hiring. The survey questionnaire and the survey results can be viewed below. Questionnaire Overall Results Results by Level at Company Results by Firm Size Media Coverage ‘Misfits’ in Power: When a Company Needs a Leader CEO, But Gets a... View Details

20 Apr 2015
Research & Ideas

The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs

would adopt, such as Word, Internet Explorer, and Windows Media Player. Even more importantly, such platforms would allow creative developers outside your organization to add their unique value. Grove faced a crucial decision regarding... View Details

Keywords: by Michael Blanding; Computer

12 Dec 2011
HBS Case

HBS Cases: Clocky, the Runaway Alarm Clock

In the spring of 2005, media outlets from Gizmodo to Good Morning America were buzzing about Clocky, an alarm clock that jumped off the nightstand and rolled away chirping and beeping, forcing its owner to get out of bed to turn it off... View Details

Keywords: by Carmen Nobel; Consumer Products

20 Nov 2017
Research & Ideas

How Independent Bookstores Have Thrived in Spite of Amazon.com

other local businesses, for example. The ABA also strengthened the collective identity of indie bookstores by helping its members share best practices, such as how to use social media to promote special events. Raffaelli plans to release... View Details

Keywords: by Carmen Nobel (with video by Amelia Kunhardt); Retail

August 2021
Case

Andreessen Horowitz’s Cultural Leadership Fund (A)

By: Anita Elberse, Briana Richardson and Cydni Williams

In May 2020, Chris Lyons, a partner at leading venture capital firm Andreessen Horowitz receives the news that his company has reached a verbal agreement with one of Silicon Valley’s hottest social-media startups to lead its ‘Series A’ funding round, in a deal that... View Details

Keywords: Entertainment; Talent Management; General Management; Inclusion; Talent and Talent Management; Diversity; Venture Capital; Entrepreneurship; Networks; Nonprofit Organizations

2009
Working Paper

Negotiating the Path of Abraham

By: Kimberlyn Leary, James K. Sebenius and Joshua Weiss

In the face of daunting barriers, the Abraham Path Initiative envisions uncovering and revitalizing a route of cultural tourism that follows the path of Abraham and his family some 4,000 years ago across the Middle East. It begins in the ancient ruins of Harran, in... View Details

Keywords: Development Economics; Social Entrepreneurship; Negotiation; Business and Community Relations; Business and Government Relations; Religion; Environmental Sustainability; Tourism Industry; Middle East

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February 2008 (Revised December 2011)
Case

Weber Shandwick: The Client Relationship Leader Program

By: Robert G. Eccles and Kerry Herman

In 2002 Weber Shandwick, a leading global public relations agency, instituted a Client Relationship Leader (CRL) Program for its top 32 global accounts. The purpose of the program is to ensure that all of the firm's resources across geographies, practice areas, and... View Details

Keywords: Blogs; Competency and Skills; Customer Relationship Management; Organizational Change and Adaptation; Organizational Design; Social and Collaborative Networks; Competitive Advantage; Public Relations Industry

October 2020 (Revised July 2023)
Case

The Walt Disney Company: The 21st Century Fox Acquisition and Digital Distribution

By: David J. Collis

This case describes the acquisition of 21st Century Fox by the Walt Disney Company and the subsequent launch by Disney of three streaming channels to compete with Netflix. View Details

Keywords: Disney; Streaming; Corporate Strategy; Mergers and Acquisitions; Distribution; Competitive Strategy; Vertical Integration; Media and Broadcasting Industry

Web

News - Institute For Strategy And Competitiveness

HBS ISC Resources Resources Video Courses Data Events & Presentations Frameworks News Publications News In The News Here you will find a curated collection of the media coverage of the work of the Institute in value-based health care.... View Details

April 2020
Teaching Note

Glossier: Co-Creating a Cult Brand with a Digital Community

By: Jill Avery

Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution... View Details

Keywords: Digital Marketing; Crowdsourcing; CRM; Startup; Direct-to-consumer; DTC; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Customer Relationship Management; Venture Capital; Business Startups; Entrepreneurship; Social Media; Beauty and Cosmetics Industry; United States