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Show Results For
-
All HBS Web
(18,110)
- People (25)
- News (3,320)
- Research (12,375)
- Events (95)
- Multimedia (274)
- Faculty Publications (10,278)
- 29 Apr 2013
- Research & Ideas
Diagnosing the ‘Flutie Effect’ on College Marketing
Boston College's greatest marketing campaign lasted about six seconds. It's called the "Flutie Effect." In a 1984 game against the University of Miami, BC quarterback Doug Flutie threw a last-second "Hail Mary" pass 48...
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- 18 Apr 2024
- Blog Post
African American Student Union Spotlight on Emerging Markets
The HBS African American Student Union (AASU) aims to create a close-knit community for its members from the time they choose to join HBS, through their transition to the second year, and beyond graduation. In this feature, we highlight the experience Amanda Rothamel...
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- Web
National Markets - The Art of American Advertising
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: National Markets National Markets...
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- Forthcoming
- Article
The Labor Market Effects of Loan Guarantee Programs
By: Jean-Noël Barrot, Thorsten Martin, Julien Sauvagnat and Boris Vallée
We investigate the labor market effects of a loan guarantee program targeting French SMEs during the financial crisis. Exploiting differences in regional treatment intensity in a border discontinuity design, we uncover a central trade-off for such interventions. While...
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Barrot, Jean-Noël, Thorsten Martin, Julien Sauvagnat, and Boris Vallée. "The Labor Market Effects of Loan Guarantee Programs." Review of Financial Studies (forthcoming). (Pre-published online March 30, 2024.)
- 27 Feb 2017
- News
Reputation is Vital to Survival in Turbulent Markets
- November 2010
- Case
Lessons Learned? Brooksley Born & the OTC Derivatives Market (A)
By: Clayton S. Rose and David Lane
On May 7, 1998, the U.S. Commodity Futures Trading Commission, chaired by Brooksley Born, issued a "Concept Release" inviting public comment on the relevance and appropriateness of existing regulation of the over-the-counter (OTC) derivatives market, a market with a...
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Keywords:
Financial Crisis;
Credit Derivatives and Swaps;
Governing Rules, Regulations, and Reforms;
Policy;
Business and Government Relations;
Financial Services Industry;
Public Administration Industry;
District of Columbia
Rose, Clayton S., and David Lane. "Lessons Learned? Brooksley Born & the OTC Derivatives Market (A)." Harvard Business School Case 311-044, November 2010.
- 03 Nov 2011
- Working Paper Summaries
Pricing and Efficiency in the Market for IP Addresses
- May 2004
- Article
Disclosure Practices of Foreign Companies Interacting with U.S. Markets
We analyze the disclosure practices of companies as a function of their interaction with the U.S. markets for a group of 794 firms from 24 countries in Asia-Pacific and Europe. Our analysis uses the Transparency and Disclosure scores developed recently by Standard &...
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Keywords:
Management Practices and Processes;
Markets;
Investment;
Size;
Performance;
Cross-Cultural and Cross-Border Issues;
Corporate Governance;
Corporate Disclosure;
Trade;
United States;
Asia;
Europe
Khanna, Tarun, Krishna G. Palepu, and Suraj Srinivasan. "Disclosure Practices of Foreign Companies Interacting with U.S. Markets." Journal of Accounting Research 42, no. 2 (May 2004).
- Apr 2007
- Conference Presentation
The Long Tail... And Implications for Marketers
By: Anita Elberse
Keywords:
Marketing
- January 1992 (Revised June 1994)
- Case
IBM: Assistant General Manager of Marketing (A)
Cespedes, Frank V. "IBM: Assistant General Manager of Marketing (A)." Harvard Business School Case 592-066, January 1992. (Revised June 1994.)
- 26 May 2014
- News
Online Video Ads Blur Picture for Marketers
- 24 Jul 2014
- Blog Post
Create a Content Marketing Strategy for your Talent Acquisitions Team
As a talent acquisitions manager or a marketing manager within a human resources team, you’ve probably asked yourself how to reach large quantities of high quality candidates in a thoughtful and meaningful way. You’ve leveraged various...
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- November 1997
- Article
Rethinking Market Research: Putting People Back In
By: Gerald Zaltman
Zaltman, Gerald. "Rethinking Market Research: Putting People Back In." Journal of Marketing Research (JMR) 34, no. 4 (November 1997).
- 1993
- Book
The Rise and Fall of Mass Marketing
By: G. Jones and R. S. Tedlow
Jones, G. and R. S. Tedlow, eds. The Rise and Fall of Mass Marketing. London: Routledge, 1993.
- 31 Jul 2020
- News
Negative Impact Correlates with Lower Market Valuation, Study Shows
- June 23, 2003
- Article
Economic Theory on Media Markets is Flawed
By: David A. Moss and Michael Fein
Moss, David A., and Michael Fein. "Economic Theory on Media Markets is Flawed." Financial Times (June 23, 2003), p. 13.
- 21 Sep 2013
- News
The Marketer Who Would Revive Smith Bros.
- 1976
- Book
Interbrand Choice, Strategy and Bilateral Market Power
By: M. E. Porter
Porter, M. E. Interbrand Choice, Strategy and Bilateral Market Power. Vol. 146, Harvard Economic Studies. Cambridge, MA: Harvard University Press, 1976.
- 04 Feb 2009
- Working Paper Summaries
Unravelling in Two-Sided Matching Markets and Similarity of Preferences
Keywords:
by Hanna Halaburda
- May 1999
- Teaching Note
efficient market services: August 1993 Series TN
By: Paul A. Gompers
Teaching Note for (9-298-009), (9-298-010), and (9-298-011).
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Keywords:
Service Industry