digital marketing - Publications - Faculty & Research

14 Sep 2023
Blog Post

MBAs Accelerate Their Social Enterprise Ventures

startup to tackle product accessibility for the disability community. Many products and websites today are inaccessible to people with disabilities despite over 30 years of the Americans Disabilities Act which prohibits disability discrimination. Very few of the... View Details

19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

but also in explaining the number of different uses. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49447 Creating the Market for Organic Wine: Sulfites, Certification, and Green Values By: Jones, Geoffrey, and... View Details

Keywords: Carmen Nobel

March 2021 (Revised August 2022)
Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal

In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details

Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States

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The Idea of Instant Photography - Edwin H. Land & Polaroid | Harvard Business School

Development, Project Code SX-70 Introducing One-Step Photography TAKING THE PRODUCT TO MARKET Impact of the New Medium Medium of Artistic Expression A NOBLE PROTOTYPE OF INDUSTRY Harvard Business School and Polaroid Innovation and... View Details

August 2021 (Revised February 2024)
Case

Data Science at the Warriors

By: Iavor I. Bojinov and Michael Parzen

The case explores the development and early growth of a data science team at the Golden State Warriors, an NBA team based in San Francisco. The case begins by explaining the initial rationale for investing in data science, then covers a debate on the appropriate team... View Details

Keywords: Data Science; Digital Marketing; Analysis; Forecasting and Prediction; Technological Innovation; Information Technology; Sports Industry; San Francisco; United States

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Courses by Faculty Unit - Course Catalog

Solutions for the Poor (Global and Local) (also listed under General Management and Entrepreneurial Management) Kash Rangan Benjamin N. Roth Natalia Rigol Fall 2025 Q1Q2 3.0 Creating Brand Value Julian de Freitas Spring 2026 Q3 1.5 View Details

22 Feb 2022
News

Breaking News

business models and journalism, to support news organizations, and raise the capital to effect large-scale structural change in the industry, says Hansen Shapiro. Currently a senior research fellow at the Tow Center for Digital Journalism... View Details

Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information

26 Jun 2023
Blog Post

ClimateCAP 2023 & ClimateCAP Fellowship

Fellowship. What is it and what impact do you hope to have? My ClimateCAP project is a venture idea I am building with a friend at MIT Sloan (whom I met in Kenya!). Our venture, NetaCarbon, aims to democratize access to the carbon market... View Details

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Bubbles, Panics & Crashes – Historical Collections – Harvard Business School

particularly volatile century of economic history. These four crises were so far-reaching that they affected virtually everyone involved in the U. S. market economy. Yet each was so complex that their causes and consequences remain... View Details

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New Levels of Capitalism: Finance - Railroads and the Transformation of Capitalism | Harvard Business School

railroads represented a highest percentage of listed stocks and bonds issued on the New York Stock Exchange. The stock market grew from a few shares in the 1830s to hundreds of thousands in 1850 to millions by the mid-1860s. Investors... View Details

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Finance Awards & Honors - Faculty & Research

Best Paper Prize in Asset Management from the Midwest Finance Association for "The Market for Sharing Interest Rate Risk: Quantities and Asset Prices" with Umang Khetan, Jane Li, and Ioana Neamtu. 2024 Elisabeth Kempf : Winner of the 2024... View Details

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HBS - Financials | Supplemental Financial Information

business journals, Harvard Business Review continued to capitalize on the increasing appetite for digital content on the key themes of the day. The exploration of topics such as promoting racial equity in the workplace, managing during... View Details

Profile

Enrico Ferrari

technology, he spent nights and weekends learning how to code; soon, he started developing his own algorithms to scale and automate digital marketing campaigns, a skill he applied to successfully expand a... View Details

Keywords: Tech

Web

Ellen Desmarais | About

its 600 employees worldwide. Ellen is responsible for the HBP Education market group, which serves over 3,800 academic and edtech programs globally, and has oversight of enterprise product, technology, finance, human resources, risk, and... View Details

01 Dec 2022
News

Future Vision

This will help in developing market solutions to confront environmental problems. In addition, last year we opened our mid-US research center with a goal of identifying opportunities for investment, innovation, and new engines of growth... View Details

Keywords: Brian Kenny; Educational Support Services; Educational Services

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Buy Now, Pay Later: Credit in Pre-Industrial Society

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Imagining Pre-Industrial Credit Credit and Charity Pre-Industrial Credit in... View Details

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Rare Disease Day – Small Numbers, Big Challenges… and Big Opportunities - Blog: Health Supplement

Practitioners Topics Topics Biotech/pharma Care Delivery Clinical Trials Digital Health Global Health Health Care Entrepreneurship Health Care Innovation Health Care Investment Health Care at HBS Insurance/payor Medical... View Details

February 2011 (Revised November 2012)
Case

PatientsLikeMe: An Online Community of Patients

By: Sunil Gupta and Jason Riis

PatientsLikeMe (PLM) is an online community where patients share their personal experiences with a disease, find other patients like them, and learn from each other. The company was founded by Jamie and Ben Heywood when their 29-year-old brother was diagnosed with ALS... View Details

Keywords: Business Startups; Health Disorders; Knowledge Sharing; Growth and Development Strategy; Product Launch; Digital Platforms; Social and Collaborative Networks; Health Industry

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25 Feb 2020
News

Task Force

world following China’s path. “It was an incredibly powerful wave that I wanted to ride—to build a digital business that would help people in emerging markets use their smartphones to connect to View Details

Keywords: Julia Hanna; gig economy; Retail Trade

2023
Working Paper

The Benefits of Revealing Race: Evidence from Minority-owned Local Businesses

By: Abhay Aneja, Michael Luca and Oren Reshef

Is there latent demand to support Black-owned businesses? To explore, we analyze a new feature that made it easier to identify Black-owned restaurants on a large online platform. We find that labeling restaurants as “Black-owned” increased customer engagement and... View Details

Keywords: Black-owned Businesses; Race; Prejudice and Bias; Ownership; Knowledge Dissemination; Digital Platforms; Consumer Behavior; Food and Beverage Industry

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