Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (2,692) Arrow Down
Filter Results: (2,692) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (2,692)
    • People  (2)
    • News  (1,181)
    • Research  (1,476)
    • Events  (5)
    • Multimedia  (1)
  • Faculty Publications  (1,325)

Show Results For

  • All HBS Web  (2,692)
    • People  (2)
    • News  (1,181)
    • Research  (1,476)
    • Events  (5)
    • Multimedia  (1)
  • Faculty Publications  (1,325)
← Page 60 of 2,692 Results →
  • 01 Jun 2023
  • News

When Blind Hiring Advances DEI — and When It Doesn’t

  • 01 Mar 2023
  • News

What’s in a Name

Late last fall, Dolly Chugh (MBA 1994) made a guest appearance on After Hours, the podcast where HBS professors discuss current events. (The podcast is part of the TED Audio Collective.) Chugh was joined by professors Mihir Desai and Felix Oberholzer-Gee in a... View Details
Keywords: Jen McFarland Flint; Beverage and Tobacco Product Manufacturing; Manufacturing
  • 01 Mar 2023
  • News

Family Recipe

Ask Philip Jones (OPM 32, 2003), CEO of Jones Dairy Farm, to name a favorite from the company’s products and he’ll demur (it’s like picking a favorite child) before fessing up: It’s the roll sausage, made from his great-great-great-grandmother’s recipe of pork, salt,... View Details
Keywords: Julia Hanna; family business; leadership; food manufacturing; Food Manufacturing; Manufacturing
  • 24 Feb 2022
  • News

Using a Mantra to Be a More Inclusive Leader

  • 19 Jan 2022
  • News

How Women Can Get Comfortable “Playing Politics” at Work

  • 07 Sep 2021
  • News

Supporting Students on Their Journeys

Illustration by Mike Austin The rich discussions and debates in the MBA classroom, which are essential to HBS’s peer-to-peer learning model, depend on bringing together students representing a diversity of backgrounds and perspectives. The School provides financial... View Details
  • 05 Feb 2021
  • News

Are Your Diversity Efforts Othering Underrepresented Groups?

  • 07 May 2020
  • News

Adapt Your D&I Efforts to the Reality of the Crisis

  • 01 Dec 2009
  • News

Taking the Plunge

THE BOTTOM LINE: TOTO’s ad campaign turned heads. Did it win U.S. customers? Photo courtesy Toto Usa Inc. It’s installed in 63 percent of all Japanese homes but rarely found in the United States: a combination bidet-toilet with an electronic control panel offering... View Details
Keywords: Julia Hanna; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing
  • 12 Apr 2016
  • News

In the Spotlight: Leslie Wohlman-Himmel

Keywords: Real Estate
  • 03 Feb 2015
  • News

In a Bid To Entice Tastemakers, SodaStream Gets a New Look and Gourmet Flavors

Keywords: Food and Beverage Stores; Retail Trade
  • 25 Aug 2014
  • News

Gerald Chertavian, MBA 1992

Founder and CEO, Year Up Download Gerald Chertavian profile Return to Alumni Achievement Awards main page TIMELINE 1965 Born, Lowell, Massachusetts 1987 Earns BA, Economics, Bowdoin College 1987 Joins Chemical Bank 1992 Earns MBA 1993 Cofounds Conduit Communications... View Details
Keywords: Susan Young
  • 05 Aug 2014
  • News

A Diversified Portfolio

Monica Dodi (MBA 1984) and Edith Pripas Dorsen (MBA/MPA 1985) (photo by Kathryn Elsesser) Don't let its name fool you: the Women's Venture Capital Fund is about profitability, and not social activism. Monica Dodi (MBA 1984) and Edith Pripas Dorsen (MBA/MPA 1985)... View Details
Keywords: Constantine von Hoffman
  • 01 Feb 2002
  • News

Mary Quin: A Life-Changing Story

When she describes the experience today, Mary P. Quin (MBA '88) remains composed and thoughtful. Yet four years ago, Quin, a seasoned world traveler who had visited over sixty countries, was taken hostage in the desert of Yemen and faced what seemed a certain and... View Details
Keywords: National Security and International Affairs; Government; Publishing Industries (except Internet); Information
  • 01 Jun 2013
  • News

EnTRIPreneurs

READY TO ROLL: (from left) Singer, Gerald, Baker, and Alaoui. Photo Courtesy of MBAxAmerica On or about Independence Day, July 4, four HBS students will pile into a rented RV and set out to discover America. No, this is not a case of Kerouac-inspired wanderlust or a... View Details
Keywords: Apparel Manufacturing; Manufacturing; Beverage and Tobacco Product Manufacturing; Manufacturing
  • 01 Mar 2004
  • News

HBS Alumni Explore Tanzania

Tanzania photo galleries Photography by Graeme Johnson, Alan Steinert, Jr., and Susan Young. Mt Kilimanjaro photo galleries Photos courtesy Norm Boone (MBA ’77) and Linda Lubitz. It’s 5:30 a.m. As our Jeep bumps along a dirt road under a full, yellowy moon, our driver,... View Details
Keywords: Susan Young; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services
  • 21 Feb 2020
  • News

Style for Everyone

Nadia Boujarwah and Lydia Gilbert (both MBA 2013) cofounded Dia & Co right out of HBS, producing fashion and online services for plus-size women. In this interview, they talk about the inspiration for the idea and the need it serves. “Dia & Co derives from Dia, which... View Details
Keywords: Apparel Manufacturing; Manufacturing
  • 02 Dec 2016
  • News

Why There Aren't Women On Boards -- And Why There Should Be

  • 05 Apr 2013
  • News

Male HBS Alumni Still More Likely to Work Full-time, Study Finds

Keywords: Professor Robin Ely; Colleges, Universities, and Professional Schools; Educational Services
  • March 2021
  • Supplement

Artea (A), (B), (C), and (D): Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli
Power Point Supplement to Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on... View Details
Keywords: Targeted Advertising; Targeting; Algorithmic Data; Bias; A/B Testing; Experiment; Advertising; Gender; Race; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
Citation
Purchase
Related
Ascarza, Eva, and Ayelet Israeli. "Artea (A), (B), (C), and (D): Designing Targeting Strategies." Harvard Business School PowerPoint Supplement 521-719, March 2021.
  • ←
  • 60
  • 61
  • …
  • 134
  • 135
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.