creativity - Publications - Faculty & Research

01 Aug 1998
News

High Honors

executive, she was promoted in 1988 to president of the Nabisco Biscuit Company, the largest operating unit of the Nabisco Foods Group. It was at Nabisco that Marram's creative business sense came into full bloom. In 1989, the first year... View Details

27 Jun 2019
Research & Ideas

Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too

Sezer, and Michael I. Norton Garcia-Rada says companies could find creative ways to leverage the research results, for example by figuring out how they can foster relationship rituals in consumers. "Most companies that sell products and... View Details

Keywords: by Dina Gerdeman

10 Sep 2020
Research & Ideas

The COVID Two-Step for Leaders: Protect and Pivot

keep the team progressing toward their goal, but to properly address all concerns raised along the way. Use the “clean sheet of paper” exercise to think creatively about company processes Another best practice is to perform the clean... View Details

Keywords: by Boris Groysberg and Katherine Connolly Baden

01 Jun 2022
What Do You Think?

Is Stakeholder Management Facing New Headwinds?

Washington Kinyanjui summed it up by saying, “This is a method that sends the students to task, and while at it their creative thinking juices flow, and much as their ideas may differ one from another, the engagement will leave everyone... View Details

Keywords: by James Heskett

23 Apr 2018
Research & Ideas

Sponsorship Programs Could Actually Widen the Gender Gap

participants, the introduction of a sponsor had no significant effect on the choice to compete; this was true even when the protégés were told they had been specially chosen by a sponsor. “I think it’s great that we’re being more creative... View Details

Keywords: by Carmen Nobel

Fall 2020
Article

Christo and Jeanne‐Claude: The Negotiation of Art and Vice Versa

By: Michael A. Wheeler

Over the past two decades the Program on Negotiation at Harvard Law School (PON) has named thirteen people as Great Negotiators. The project, directed by my colleague Jim Sebenius, has given us the opportunity to commend our honorees’ outstanding work and to learn from... View Details

Keywords: Art; Negotiation; Arts

Citation

Find at Harvard

01 Apr 2020
Blog Post

The Product Design Sprint - 5 Things I Learned in Launch Lab 1

ideas into primary categories, and then use those overarching principals to inform our actual designs. This process helped us be creative in a controlled way and led us to great solutions. 5. Remember, your team is everything. For any new... View Details

19 Aug 2021
Op-Ed

Don't Ignore Your Employees' Misery—TAKE Control

business priorities ahead of addressing employee dissatisfaction. While this approach may be business as usual for many organizations, it can erode employee trust, hurt productivity, dampen creativity and innovation, and increase... View Details

Keywords: by Hise O. Gibson and MaShon Wilson

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

get. Alan Horn (MBA 1971) Chief Creative Officer, Disney Studios Content Business Should Lead the Way BIO It is time for business leaders to respond to the challenge of climate change in a powerful and effective way. It is clear—and... View Details

09 Aug 2021
Research & Ideas

OneTen: Creating a New Pathway for Black Talent

dismantle. It’s about thinking creatively in order to bring the best and brightest into your organization. About the Authors Rawi E. Abdelal is the Herbert F. Johnson Professor of International Management at Harvard Business School.... View Details

Keywords: by Rawi E. Abdelal, Katherine Connolly Baden, and Boris Groysberg

03 May 2010
Research & Ideas

What Is the Future of MBA Education?

creative or integrative thinking, or experiential learning and project work. A few schools were cutting-edge in one or more of these areas. Other schools felt that the business school community as a whole had a long way to go. So while... View Details

Keywords: by Martha Lagace; Education

22 Aug 2005
Research & Ideas

The Hard Work of Failure Analysis

the hospital quickly followed their example, finding the idea compelling and practical. In the pharmaceutical industry, about 90 percent of newly developed drugs fail in the experimental stage, and thus drug companies have plenty of opportunities to analyze failure.... View Details

Keywords: by Amy Edmondson & Mark D. Cannon

Web

Career Support - Business & Environment

from their own experience in the field. BEI i-lab Expert Resources - Climate Experts In partnership with BEI, Harvard i-lab offers the opportunity to meet with Climate Experts in a variety of industries. Expert Resources include serial entrepreneurs, venture... View Details

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

business markets, and the "trade" (wholesalers and retailers) in consumer goods markets. Marketing was cerebral, creative and long-term oriented; and sales was action-oriented, relationship-focused, and short term. But, the... View Details

Keywords: by Benson Shapiro

Web

Harvard Business School

Creative Services for Jazz at Lincoln Center; and leading marketing strategy and execution for industry giants Universal Music Group, Sony Music, Warner Bros. Records, and MCA. Joyner has created and executed some of the industry's most... View Details

23 May 2018
News

Claudio L. Haddad, OPM 12, 1987

Walking the halls of Insper, which now enrolls 10,000 students, one sees that Haddad has harnessed the vitality and creativity that is so prevalent in São Paulo: There are vibrant photos in the hallways and modern, modular classrooms... View Details

Keywords: Susan Young

06 May 2021
HBS Case

How Four Women Made Miami More Equitable for Startups

1990s to build an entrepreneurial ecosystem that could harness its business-minded immigrant population. Strategic investment had given rise to creative events and spaces, like the international Art Basel fair in Miami, new performing... View Details

Keywords: by Carolyn DiPaolo

25 Mar 2015
HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

conversation." From 1.0 To 2.0 The museum's head of digital, John Stack, and head of content and creative director Jane Burton, recruited curators, conservators, and archivists to blog about their behind-the-scenes experiences in a... View Details

Keywords: by Michael Blanding; Education

01 Jun 2024
News

Alumni and Faculty Books

innovation, connection, and freedom. In the past decade, it has fallen almost entirely under the control of a very small group of companies like Apple, Google, and Facebook. In Read Write Own, tech visionary Chris Dixon argues that the dream of an open network for... View Details

18 Apr 2000
Research & Ideas

Learning in Action

months. During the test period, Bean encourages extensive feedback at all times, and formally solicits feedback at three points: when the product is first received, at the midpoint, and at the end of the test. The midpoint evaluations are especially revealing because... View Details

Keywords: by David A. Garvin

Publications