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- All HBS Web
(2,038)
- People (13)
- News (424)
- Research (1,315)
- Events (1)
- Multimedia (5)
- Faculty Publications (814)
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
demonstrates the effectiveness (or lack thereof) of an intervention even without perfectly predicting a firm’s response still has enormous value for setting policy. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55959 2019 The Oxford Handbook of... View Details
Keywords: Dina Gerdeman
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
Douglas B. Holt says brand managers have little appreciation for how myths in American culture can be used to create "extraordinary" brand-building opportunities. In this e-mail interview, Holt... View Details
Keywords: by Manda Salls
- 11 Dec 2018
- First Look
New Research and Ideas, December 11, 2018
relationship that favored all parties. We discuss implications for research in the economics and management of MSPs. Specifically, we argue that the literature would benefit from work that endogenizes platform design and that considers... View Details
Keywords: Dina Gerdeman
- 06 Mar 2012
- First Look
First Look: March 6
century. It focuses especially on Beiersdorf, a pharmaceutical and skin care company in Germany. During World War I, the expropriation of its brands and trademarks revealed its vulnerability to political risk. Following the advent of the... View Details
Keywords: Sean Silverthorne
- January 2009 (Revised June 2010)
- Case
Cisco Systems (2001): Building and Sustaining a Customer-Centric Culture
By: Ranjay Gulati
Customer centricity has been an important part of the culture at Cisco Systems since its inception. While part of this is attributable to values put in place by the founders and retained by subsequent management, it is also closely interwoven with its organizational... View Details
Keywords: Customer Satisfaction; Organizational Design; Organizational Structure; Organizational Change and Adaptation; Change Management; Organizational Culture; Research and Development; Job Cuts and Outsourcing; Employees; Brands and Branding; Customer Relationship Management; Business Units
Gulati, Ranjay. "Cisco Systems (2001): Building and Sustaining a Customer-Centric Culture." Harvard Business School Case 409-061, January 2009. (Revised June 2010.)
- 08 Nov 2016
- First Look
November 8, 2016
of 1906 further assisted the management of product color in the food business by regulating and endorsing the industry's color control practices. By 1938, food dyes had achieved such widespread use, and had raised such public concern,... View Details
Keywords: Sean Silverthorne
- 17 Jul 2012
- First Look
First Look: July 17
origins of the social psychology of creativity, trace its arc, and suggest directions for its future. Demand and Capacity Management in Air Transportation Authors:Cynthia Barnhart, Douglas S. Fearing, Amedeo Odoni, and Vikrant Vaze... View Details
Keywords: Sean Silverthorne
- 29 Oct 2013
- First Look
First Look: October 29
complete. The local was never entirely subsumed by the global. Convergence and homogenization were stronger in aspirations than in preferences for particular products and scents, which remained more persistently local despite the spread of global View Details
Keywords: Sean Silverthorne
- Profile
Debora Lehrer
realization hit that if I wanted to advance my career in sports at a fairly steady pace, an MBA would be the best way to prepare for the management roles I had in mind. After deciding to get an advanced degree, the choice of HBS was a... View Details
Keywords: Entertainment / Media
- Profile
Jeremy Andrus
now is managing growth and our increasing organizational complexity. Last year was very active: we opened an office in Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to... View Details
- 19 Jul 2016
- First Look
July 19, 2016
Management Review The Real Lessons From Kodak's Decline By: Shih, Willy C. Abstract—Eastman Kodak is often mischaracterized as a company whose managers didn't recognize soon enough that digital technology... View Details
Keywords: Sean Silverthorne
- 12 Jun 2012
- First Look
First Look: June 12
management practices and the company's stockholders, who were more likely to hold stock for short periods of time compared to other stocks. Read the article: http://hbr.org/2012/06/short-termism-dont-blame-investors/ar/1 Leadership Is a... View Details
Keywords: Sean Silverthorne
- 30 Apr 2001
- Research & Ideas
Big Companies, Big Opportunities—Big Questions
Domingo, managing director of O&V Associates, said established Latin American companies face a situation in which their markets are no longer protected by national interests and suddenly face competition on all sides. Andres Obregon... View Details
Keywords: by Julie Jette
- 27 Sep 2011
- First Look
First Look: September 27
demonstrates that SFP always enables truth to speak to power safely, and in a majority of cases enables senior teams to transform silent barriers into strengths, realign their organization's design and strategic management process with... View Details
Keywords: Sean Silverthorne
- 16 Apr 2013
- First Look
First Look: April 16
integrated services to corporate clients in 2001, JLL created Corporate Solutions, a group that aimed to draw connections between JLL's semi-autonomous service lines. Despite initial success, by 2005 the group was finding it challenging to foster integration. Account... View Details
Keywords: Sean Silverthorne
- 04 Sep 2019
- News
Clicks and Mortar
has to create a branded experience that goes beyond the purely transactional—one that aims to build a relationship with the customer and communicate the brand in an experiential way. There’s still a purpose... View Details
- 15 Jan 2013
- First Look
First Look: January 15
key problem for organization design will be the management of distributed innovation in such dynamic ecosystems. Specifically, how should diverse entities be integrated into a coherent network that generates goods in the present and new... View Details
Keywords: Sean Silverthorne
- 21 Jun 2011
- First Look
First Look: June 21
their willingness to pay for two product characteristics and marginal costs are increasing with the quality level chosen on each attribute. We show that while firms seek to manage competition through product positioning, their... View Details
Keywords: Sean Silverthorne
- 04 Apr 2008
- What Do You Think?
Who Owns Intellectual Property?
"Investors should put more emphasis on how brand IP is managed in the environment rather than on the IP asset itself." Paul Jackson adds that "... it's got to be businesses (that defend IP)... View Details
Keywords: by Jim Heskett
- Profile
Aline Camargo
the career paths that I was considering doing. How has HBS prepared you for your summer internship & your long term career? As I plan to develop my career in Brand Management and Marketing Strategy, I... View Details