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    John A. Ewald

    Ewald is responsible for taking Avon public and beginning Avon’s international expansion. He is also credited with introducing the historic “Avon Calling” advertising campaign. During his CEO tenure, Ewald produced 23 years of consecutive... View Details
    Keywords: Personal Care & Home Products

      Bruce Barton

      In 1919, Barton co-founded the advertising agency for which he acted as president. Barton was responsible for helping to develop a more favorable public image for United States Steel after the Steel Strike of 1919. He also created many... View Details
      Keywords: Services

        Ernest Gallo

        cooler, a new wine product, selling 2 million cases, and helping the company to exceed an estimated $1 billion in sales that same year. The commercial characters Gallo created to pitch his new wine cooler to the public, Frank Bartles & Ed Jaymes, became View Details
        Keywords: Food & Tobacco
        • 18 Nov 2019
        • Video

        Adi Godrej

        Adi Godrej, Chair of the India-based consumer products Godrej Group, describes the difficulties... View Details
        • 11 Oct 2016
        • First Look

        October 11, 2016

        https://www.hbs.edu/faculty/Pages/item.aspx?num=45842 Effectiveness of Paid Search Advertising: Experimental Evidence By: Dai, Weijia (Daisy), and Michael Luca Abstract—Paid search has become an increasingly common form of advertising, comprising about half of all... View Details
        Keywords: Sean Silverthorne
        • 01 Dec 2007
        • News

        Faculty Research Online

        HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Broadband: Remaking the View Details
        Keywords: Arts, Entertainment; Finance; Broadcasting (except Internet); Information; Data Processing, Hosting, and Related Services; Information; Manufacturing
        • Web

        The High Art of Photographic Advertising: The 1934 National Alliance of Art and Industry Exhibition

        HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions The High Art of Photographic Advertising Introduction Photographic Exhibit Research Links... View Details
        • 29 Mar 2023
        • News

        Robert Kraft Launches Campaign to Combat Antisemitism

        person," as reported by CBS News. The campaign was launched through Kraft's Foundation to Combat Antisemitism and will feature public service television advertisements as well as a social media campaign. Kraft told the Associated Press... View Details
        • 01 Apr 1999
        • News

        A Vibrant Brand

        his stock-in-trade as the advertising revenues for Vibe, Spin, and Blaze, the three magazines he now oversees at Vibe/Spin Ventures. As a founding member of the Vibe team, Clinkscales has watched the magazine's circulation grow from... View Details
        Keywords: Susan Young
        • December 2022 (Revised February 2023)
        • Case

        Daniel Defense: Responding to the Shooting at the Robb Elementary School in Uvalde, TX

        By: Benjamin C. Esty and Daniel Fisher
        At 11:33am on May 24, 2022, an 18-year-old man from Uvalde, Texas walked into the Robb Elementary School carrying a semi-automatic "AR-15-style” rifle manufactured by Daniel Defense and killed 19 children and two adults. Three days later, Representative Carolyn Maloney... View Details
        Keywords: Gun Violence; Gun Policy; Second Amendment; Legal Liability; Government Legislation; Marketing Strategy; Business or Company Management; Product Marketing; Ethics; Corporate Accountability; Corporate Social Responsibility and Impact; Moral Sensibility; Crime and Corruption; Governing Rules, Regulations, and Reforms; Advertising Industry; Advertising Industry; United States
        Related
        • April 2020
        • Teaching Note

        Tailor Brands: Artificial Intelligence-Driven Branding

        By: Jill Avery
        Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details
        Keywords: Marketing; Brands and Branding; Marketing Strategy; Advertising Industry; Advertising Industry; United States; North America
        Related
        • 14 Jun 2016
        • News

        Why HBS Teaches Students About Whaling

        • 02 May 2016
        • Research & Ideas

        Why People Don’t Vote--and How a Good Ground Game Helps

        Democracy has a dirty little secret. Despite the fever pitch over presidential primaries this year, the truth is there are few people actually voting. Before the most recent round of voting, only some 11 percent of eligible Democrats voted in the primaries, and the... View Details
        Keywords: by Michael Blanding; Communications; Public Relations
        • 26 Jun 2007
        • First Look

        First Look: June 26, 2007

        forecasting processes, while also trying to prepare for unexpected urgent orders and natural disasters. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=107018 Google Advertising Harvard Business School... View Details
        Keywords: Martha Lagace

          Bowman Gray

          Gray developed the famous advertising slogan for Camel cigarettes: “I’d walk a mile for a Camel.” An early radio advertiser, Gray sponsored the Camel Pleasure Hour in the 1930s. Gray led the campaign against Lucky Strike, which vied with... View Details
          Keywords: Food & Tobacco
          • 01 Jun 2002
          • News

          History Matters

          marketing strategist in the wake of a softening economy, shrinking advertising budgets, and eroding consumer confidence, in addition to the aftershocks of September 11. “In this volatile environment, marketers and CEOs realize with new... View Details
          • 17 Feb 2011
          • News

          Field Report: Rwanda

          a private media company and Karisimbi client. The group worked with Tele-10 to identify ways to improve its advertising sales process for radio advertising and to help improve customer service for its... View Details
          Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

            Leroy A. Lincoln

            Under Lincoln’s leadership, Metropolitan became an ardent supporter and provider of public health education while his company achieved record levels of profitability. For many years, the company promoted health and safety through View Details
            Keywords: Finance

              George H. Hartford

              Expanding beyond its initial base of imported tea products, Hartford established one of the largest chains of grocery stores, The Great Atlantic and Pacific Tea Company (A&P) in the United States. Hartford was an early proponent of View Details
              Keywords: Retail

                L. Lowry Mays

                Beginning with one small radio station in 1972, Mays went on to create a massive media empire under the name Clear Channel Communications. Mays was particularly aggressive in acquiring new entities as deregulation spread to the radio and telecommunications industries.... View Details
                Keywords: Entertainment & Broadcast Media