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  • 20 Oct 2009
  • First Look

First Look: October 20

policy-makers. Stakeholder Marketing 2.0 Author:Bhaskar Chakravorti Publication:Journal of Public Policy and Marketing (forthcoming) Abstract As more companies pursue "open innovation" and adopt social networking and Web 2.0... View Details
Keywords: Martha Lagace
  • 18 Feb 2002
  • Research & Ideas

Wrap-up: Software, Telecom, and Recovery

with ROI-based, smaller implementations. Ed Kania If most tech needs are being met through large application packages, why entertain the idea of having smaller software companies pitch? If you believe that the Web is the next new wave of... View Details
Keywords: by Wendy Guild & Martha Lagace; Technology; Technology; Technology; Technology
  • Web

Departments | Employment

Creative Educational Software Development Program Innovation IT Operations, which includes: Infrastructure Support Media Services Technology Consulting Technology Services for Faculty, MBA Students,... View Details
  • Fast Answer

Government data and information sources for public entrepreneurship

ex. BostonIndicators.org, The Miami Foundation, National League of Cities - Center for City Solutions, Living... View Details
  • 2021
  • Report

The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation

By: John A. Deighton and Leora Kornfeld
This research about the economic value of the Internet is conducted approximately every four years and highlights the importance of the internet ecosystem, which enables job creation and market-making opportunities. This highly valued, extensive piece of economic... View Details
Keywords: Internet and the Web; Digital Marketing; Innovation and Invention; Communication Technology; Social Media; Advertising; Value; Brands and Branding
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Deighton, John A., and Leora Kornfeld. "The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation." Report, Interactive Advertising Bureau (IAB), New York, October 2021.
  • September 2000 (Revised July 2001)
  • Case

Chapters.ca

By: Michael J. Roberts, Rajiv Lal and Walter J. Salmon
Describes the challenges facing the online site associated with Canada's largest bricks-and-mortar bookseller. Presents a variety of lenses for examining the economic model of the online versus traditional book-selling business, and asks students to identify the... View Details
Keywords: Marketing Strategy; Internet and the Web; Business Model; Entrepreneurship; Product Marketing; Business Strategy; Technological Innovation; Canada
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Roberts, Michael J., Rajiv Lal, and Walter J. Salmon. "Chapters.ca." Harvard Business School Case 801-158, September 2000. (Revised July 2001.)
  • October 2002 (Revised June 2006)
  • Case

KnowledgeNet (A)

By: William A. Sahlman and Elizabeth Kind
Describes the internal reporting package for a rapidly growing company in the e-learning industry. Management must analyze the data in the package and decide what actions to take. They must also decide what to communicate to the board of directors. Contains a... View Details
Keywords: Internet and the Web; Growth Management; Governing and Advisory Boards; Performance Improvement; Performance Evaluation; Education Industry
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Sahlman, William A., and Elizabeth Kind. "KnowledgeNet (A)." Harvard Business School Case 803-034, October 2002. (Revised June 2006.)
  • June 1998 (Revised August 2000)
  • Case

Microsoft CarPoint

By: Jeffrey F. Rayport
CarPoint.com was Microsoft's Web-based entry into on-line automobile retailing. While it could not, in fact, "sell" or deliver any cars, it could shift much of consumer search, comparison, and decision-making, including pricing, the traditional car dealer to the Web.... View Details
Keywords: Internet and the Web; Service Operations; Market Entry and Exit; Consumer Behavior; Auto Industry; Retail Industry
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Rayport, Jeffrey F., Avnish S. Bajaj, Steffan Haithcox, and Michael V. Kadyan. "Microsoft CarPoint." Harvard Business School Case 898-280, June 1998. (Revised August 2000.)
  • 13 May 2014
  • News

Inside Africa

news, lifestyle features, travel and entertainment information, plus an A-to-Z (Algeria to Zimbabwe) guide to each African nation. In one of its latest ventures, Africa.com has begun selling domain names to companies wanting to create a View Details
Keywords: Constantine von Hoffman
  • December 2021 (Revised May 2022)
  • Case

Troverie (A)

By: Thomas R. Eisenmann, Lindsay N. Hyde and Olivia Graham
Six months after the August 2018 launch of Troverie, a U.S.-based online retailer of luxury watches, the average cost of acquiring a customer is much higher than originally projected, and the startup is incurring a substantial loss on each sales transaction. Could... View Details
Keywords: Startup; Luxury Goods; Customer Acquisition; Entrepreneurship; Business Startups; Luxury; Failure; Internet and the Web; Revenue; Fashion Industry; United States
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Eisenmann, Thomas R., Lindsay N. Hyde, and Olivia Graham. "Troverie (A)." Harvard Business School Case 822-068, December 2021. (Revised May 2022.)
  • May 2021 (Revised August 2021)
  • Supplement

Migros Turkey: Scaling Online Operations

By: Antonio Moreno and Anibha Singh
As Migros, one of Turkey’s largest grocery chains, forays into online groceries, the company faces operational challenges related to inventory management, fulfillment and last mile delivery and strategics questions related to growing in an ecosystem with rapidly... View Details
Keywords: Business Model; Internet and the Web; Growth and Development Strategy; Operations; Management; Competitive Strategy; Food and Beverage Industry; Turkey
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Moreno, Antonio, and Anibha Singh. "Migros Turkey: Scaling Online Operations." Harvard Business School PowerPoint Supplement 621-711, May 2021. (Revised August 2021.)
  • March 2009 (Revised September 2013)
  • Case

Yelp

By: Mikolaj Jan Piskorski, David Chen and Aaron Smith
Yelp was a popular online destination for reviews of local establishments, written by volunteer Internet users and read by 60 million people per month. However, the company was far from profitable. The CEO needs to decide between two options to increase the revenue.... View Details
Keywords: Digital Marketing; Business Model; Profit; Revenue; Marketing Strategy; Sales; Internet and the Web; Advertising Industry
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Piskorski, Mikolaj Jan, David Chen, and Aaron Smith. "Yelp." Harvard Business School Case 709-412, March 2009. (Revised September 2013.)
  • July 1998 (Revised February 1999)
  • Case

Private Communications Corporation (A)

Ann Meceda is a soon-to-be MBA graduate. She has been working as the director of marketing in an Internet start-up, and now the founder wants her to become CEO. She must weigh the personal and business risks and assess her own objectives and tolerance for risks. View Details
Keywords: Risk Management; Internet and the Web; Management Succession; Marketing; Personal Development and Career; Business Startups; Service Industry
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Roberts, Michael J., and Nicole Tempest. "Private Communications Corporation (A)." Harvard Business School Case 899-032, July 1998. (Revised February 1999.)
  • December 2013 (Revised March 2016)
  • Case

Managing Online Reviews on TripAdvisor

By: Thales Teixeira and Leora Kornfeld
In 2013, TripAdvisor was the most visited online travel site in the world. It hosted a massive repository of information on hotels and travel services, and provided millions of reviews written by consumers. Consumers were becoming increasingly motivated to read and... View Details
Keywords: Online Word-of-mouth; Online Reviews; Hotels; Internet and the Web; Marketing Communications; Marketing Reference Programs; Digital Marketing; Customer Satisfaction; Accommodations Industry; Travel Industry
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Teixeira, Thales, and Leora Kornfeld. "Managing Online Reviews on TripAdvisor." Harvard Business School Case 514-071, December 2013. (Revised March 2016.)
  • February 2001 (Revised August 2001)
  • Case

WholesalerDirect

By: Alan D. MacCormack and Kerry Herman
Describes the development of WholesalerDirect, a B2B electronic commerce venture in the plumbing, heating, cooling, and piping industry. Adam Berger, the CEO, is trying to raise funding to roll out the company's e-commerce platform to the industry's more than 3,000... View Details
Keywords: Internet and the Web; Valuation; Business Plan; Financing and Loans; Financial Strategy
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MacCormack, Alan D., and Kerry Herman. "WholesalerDirect." Harvard Business School Case 601-067, February 2001. (Revised August 2001.)
  • October 2000 (Revised November 2005)
  • Case

Li & Fung (A): Internet Issues

By: F. Warren McFarlan and Fred Young
This case looks at the issues facing a Hong Kong-based trading company, which links hundreds of factories in India and Asia with major customers like Gap and the Limited in Europe and in the United States. The company has recently launched a dot-com operation to allow... View Details
Keywords: Information Technology; Internet and the Web; Multinational Firms and Management; Distribution Channels; Logistics; Networks; Markets; Supply Chain; Retail Industry; Hong Kong; India; Europe; United States
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McFarlan, F. Warren, and Fred Young. "Li & Fung (A): Internet Issues." Harvard Business School Case 301-009, October 2000. (Revised November 2005.)
  • 10 Jan 2011
  • Research & Ideas

Is Groupon Good for Retailers?

spas, paintball parties, etc., at a major markdown—up to 90 percent off a retailer's usual prices—and then requiring the retailer to pay a big chunk of the voucher revenues back to Groupon. But the Chicago-based firm is "the fastest growing company in View Details
Keywords: by Carmen Nobel; Technology; Technology
  • 2024
  • Working Paper

Platform Information Provision and Consumer Search: A Field Experiment

By: Lu Fang, Yanyou Chen, Chiara Farronato, Zhe Yuan and Yitong Wang
Despite substantial efforts to help consumers search in more intuitive ways, text search remains the predominant tool for product discovery online. In this paper, we explore the effects of visual and textual cues for search refinement on consumer search and purchasing... View Details
Keywords: Consumer Behavior; E-commerce; Decision Choices and Conditions; Learning; Internet and the Web
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Fang, Lu, Yanyou Chen, Chiara Farronato, Zhe Yuan, and Yitong Wang. "Platform Information Provision and Consumer Search: A Field Experiment." NBER Working Paper Series, No. 32099, February 2024.
  • 01 Dec 2008
  • News

Summit Sound Bites

President, Brigham Young University–Idaho; former Dean, Harvard Business School “Today, 21st-century medical technology is delivered with 19th-century organizational structures, management practices, and pricing models.” —Michael Porter,... View Details
  • 03 Mar 2003
  • Research & Ideas

The Basics of Consumer Marketing in Asia

professor of international business at the Ming Hsin University of Science and Technology in Taiwan, per-capita income varies from $380 to $5,000 annually in different regions. "You have to realize that China is very, very... View Details
Keywords: by Julie Jette
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