Publications

Shunyuan Zhang is an associate professor in the Marketing unit at Harvard Business School. She teaches the first-year Marketing course in the MBA required curriculum.

Professor Zhang studies the sharing economy and the marketing problems that... View Details

Keywords: e-commerce industry; high technology; retailing

13 Dec 2007
Working Paper Summaries

Acting Globally but Thinking Locally? The Influence of Local Communities on Organizations

Keywords: by Christopher Marquis & Julie Battilana

01 Feb 1997
News

Shaping the Future of Business: Entrepreneurial Evolution at HBS

Last issue, the Bulletin undertook a survey of fifty years of entrepreneurship at HBS, beginning with the School's first course on the subject introduced in 1947. In this edition, we pick up in the early... View Details

Keywords: Nancy O. Perry and Susan Young; profiles by Garry Emmons

05 Apr 2011
Working Paper Summaries

The Power of Political Voice: Women’s Political Representation and Crime in India

Keywords: by Lakshmi Iyer, Anandi Mani, Prachi Mishra & Petia Topalova

18 Sep 2006
Research & Ideas

When Words Get in the Way: The Failure of Fiscal Language

labeling conventions—representing, in the words of the authors, "an exercise in linguistics, not economics." Like Einstein's General Theory of Relativity, which... View Details

Keywords: by Julia Hanna

2004
Article

Mergers and Acquisitions: An Experimental Analysis of Synergies, Externalities and Dynamics

By: R. Croson, A. Gomes, K. L. McGinn and M. Nöth

Keywords: Mergers and Acquisitions; Theory

2025
Book

The Experimentation Machine: Finding Product–Market Fit in the Age of AI

By: Jeffrey J. Bussgang

Leverage AI to be a 10x Founder

Today’s most successful founders know that the startups that learn the fastest will win. In The Experimentation Machine, I reveal how AI is transforming the way startups find product-market fit and scale.... View Details

Keywords: AI; Founder; Startup; AI and Machine Learning; Technology Adoption; Business Startups; Entrepreneurship; Market Entry and Exit

Purchase

03 Feb 2003
What Do You Think?

Can Business Schools Teach the Craft of Getting Things Done?

development of theory regarding strategic planning coupled with the proliferation of courses on the subject, are we sending the right signals to managers in training? Or should... View Details

Keywords: by James Heskett

08 Jan 2001
What Do You Think?

Have We Extended the Boundaries of the Firm Too Far?

latest manifestation of a lecture given 68 years ago by Ronald Coase, now professor emeritus at the University of Chicago Law School. Prof. Coase set forth a theory designed to... View Details

Keywords: by James Heskett

December 2015
Article

What Is Disruptive Innovation?

By: Clayton M. Christensen, Michael Raynor and Rory McDonald

For the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive"... View Details

Keywords: Disruptive Innovation; Theory

Article

The Powerful Antitakeover Force of Staggered Boards: Theory, Evidence & Policy

By: Lucian Arye Bebchuk, John C. Coates IV and Guhan Subramanian

Keywords: Governance; Theory; Policy

2025
Working Paper

Warnings and Endorsements: Improving Human-AI Collaboration in the Presence of Outliers

By: Matthew DosSantos DiSorbo, Kris Ferreira, Maya Balakrishnan and Jordan Tong

Problem definition: While artificial intelligence (AI) algorithms may perform well on data that are representative of the training set (inliers), they may err when extrapolating on non-representative data (outliers). How can humans and algorithms work together to make... View Details

Keywords: AI and Machine Learning; Decision Choices and Conditions

2025
Working Paper

Balancing Engagement and Polarization: Multi-Objective Alignment of News Content Using LLMs

By: Mengjie Cheng, Elie Ofek and Hema Yoganarasimhan

We study how media firms can use LLMs to generate news content that aligns with multiple objectives—making content more engaging while maintaining a preferred level of polarization/slant consistent with the firm’s editorial policy. Using news articles from The New York... View Details

Keywords: Large Language Models; Content Creation; Media; Polarization; Generative Ai; Direct Preference Optimization; AI and Machine Learning; News; Perspective; Digital Marketing; Policy; Media and Broadcasting Industry

SSRN

14 May 2014
News

La révolution digitale à marche forcée

Article

Heuristics Guide the Implementation of Social Preferences in One-Shot Prisoner's Dilemma Experiments

By: Jillian J. Jordan, Valerio Capraro and David G. Rand

Cooperation in one-shot anonymous interactions is a widely documented aspect of human behavior. Here we shed light on the motivations behind this behavior by experimentally exploring cooperation in a one-shot continuous-strategy Prisoner’s Dilemma (i.e. one-shot... View Details

Keywords: Human Behavior; Social Evolution; Behavior; Cooperation; Decision Making; Game Theory

8 Sep 2023
Conference Presentation

Chatbots and Mental Health: Insights into the Safety of Generative AI

By: Julian De Freitas, K. Uguralp, Z. Uguralp and Stefano Puntoni

Keywords: AI and Machine Learning; Well-being

2010
Book Review

Book review of Explorations in Transactional Analysis: The Meech Lake Papers

Keywords: Information; Theory