Show Results For
- All HBS Web
(3,306)
- Faculty Publications (1,203)
Show Results For
- All HBS Web
(3,306)
- Faculty Publications (1,203)
- January 1985 (Revised February 1997)
- Case
Lotus Development Corp.
- May 1983 (Revised December 1987)
- Case
Technical Data Corp.
- June 1982 (Revised May 1995)
- Case
Ellis Manufacturing Co.
- March 1981 (Revised April 1993)
- Case
Sedalia Engine Plant (A)
- March 1981 (Revised April 1983)
- Case
Sedalia Engine Plant (B)
- April 1974
- Article
Computerization of the ABC Company: Lessons of the Decade
- March 1968 (Revised July 2010)
- Case
Basic Industries
- Teaching Interest
DESIGN THEORY AND PRACTICE ES285
Any organization, business or venture grounds its value on how “meaningful” are its products (functionally, symbolically and emotionally). Design Theory and Practice (DTP) empowers students to create products that are meaningful, to people who use them and to... View Details
- Teaching Interest
Digital Innovation and Transformation – MBA Elective Curriculum
Digital Innovation and Transformation is designed to equip students to confidently help conceive, lead and execute digital innovation initiatives and develop new business models for existing and insurgent organizations. The basic premise of the course... View Details
- Forthcoming
- Article
FinTech Lending and Cashless Payments
- Research Summary
Innovating in Energy: Learning from High-Potential Ventures
My work at HBS has always focused on high-potential ventures. Most recently, these have been professionally financed start-ups and buyouts in newly emerging energy and cleantech businesses. These ventures tend to be based on innovative insights into technology and... View Details
- Teaching Interest
Launching Technology Ventures
This course takes the perspective of founders struggling to achieve product market fit in their early-stage startups. Our cases focus on founder decision during this search and discovery phase, both in the experiments that they design and run as well as the... View Details
- Research Summary
Lean Startup Management Practices
Many information technology startups have embraced "lean startup" management practices. Lean startups confront high levels of uncertainty about both customer problems and product solutions: the strength of demand for new... View Details
- Teaching Interest
Overview
Launching Technology Ventures
Launching Technology Ventures (LTV) is designed for students who are actively working on their own startups or who will work at early-stage startups. The course material is, in particular, focused on new businesses in the... View Details
- Teaching Interest
Overview
Students are required to prepare a business plan, which employs the framework of this course, to explore an entrepreneurial opportunity in health care, and to evaluate their classmates' plans.
Career Focus
For... View Details
- Teaching Interest
Overview
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
- Research Summary
Overview
Start Up Strategy and Management
Bussgang’s research focuses on applying Lean Startup principles to early-stage technology companies as well as the challenges and opportunities when scaling startups. His work led to the creation of the MBA elective... View Details
- Research Summary
Overview
- Research Summary
Overview
- Forthcoming
- Article