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  • All HBS Web  (1,433)
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  • October 1984 (Revised March 1999)
  • Case

NIKE (E)

Provides the background for a discussion of Nike (E1), (E2), and (E3). Outlines Nike's senior management group's early program to deal with the company's increasingly difficult competitive circumstance. View Details
Keywords: Management Style; Competition; Situation or Environment; Management Teams; Sports Industry; Sports Industry
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Roberts, Michael J. "NIKE (E)." Harvard Business School Case 385-033, October 1984. (Revised March 1999.)
  • 15 Apr 2016
  • Blog Post

Working With Organizations That Recruit at HBS: An Interview with Molly DeCastro

How long have you been working at HBS? I have been at HBS for almost 5 years now. I guess time flies when you are having fun. What did you do before coming to HBS? My entire career has been in career development and I truly love the work. Before HBS I worked at the... View Details
Keywords: Entertainment / Media / Sports; Entertainment / Media / Sports
  • Clubs

West Coast Club

Keywords: Entertainment / Media / Sports; Entertainment / Media / Sports
  • Clubs

Gaming and Game Industry Club

Keywords: Entertainment / Media / Sports; Entertainment / Media / Sports
  • 24 May 2004
  • Research & Ideas

Becoming an Ethical Negotiator

negotiator might answer this question differently for him- or herself? A: Think about a simple case that was reported a few years ago. The owner of a sports memorabilia shop had to leave for a few hours so he asked an inexperienced friend... View Details
Keywords: by Martha Lagace
  • 12 Oct 1999
  • Research & Ideas

Bright Ideas: The Creative Power of Groups

say, can be helpful — an approach that did wonders for a group at Nissan Design International when it was in the final throes of plans for the automaker's Pathfinder sport utility vehicle. No matter what form the incubation period takes,... View Details
Keywords: by Laurie Joan Aron
  • Profile

Prita Kumar

Prita Kumar, the founder and CEO of Booya Fitness, built a pretty solid foundation for her eventual startup venture long before arriving at Harvard Business School. Growing up in Houston, Kumar and her sister were both into sports and... View Details
  • Web

What Others Are Saying - Institute For Strategy And Competitiveness

this.” — Hans Hoogervorst, Minister of Health, Welfare and Sport of the Netherlands “Redefining Health Care presents a fresh, clear-eyed view of the problems of the American health care system, and shows how value-based competition is the... View Details
  • Web

OWN: The Power of Company Ownership - Course Catalog

skill that can be learned and is distinct from management. Many students will be owners of a company at some points in their lives. We will investigate what it means to be effective at ownership, learning from the owners of sports teams.... View Details
  • 01 Apr 1998
  • News

Student Conferences Inspire Campus Dialogue

luncheon talk on international business opportunities for African Americans. Afternoon panels followed on African Americans in sports management, business possibilities in Africa, and issues for African-American women entrepreneurs.... View Details
  • 18 Mar 2014
  • News

The Oz of Data Opens the Curtain

business, but for life." Howe, a towering 6'6", likens sports and business, although he admits he was an "awful" football player (tight end) at Princeton. "Business is fun because it's a competition," he says. And, as in sports, it helps... View Details
Keywords: Robert S. Benchley; Data Processing, Hosting, and Related Services; Information
  • 01 Dec 2011
  • News

Ticktock

students,” Ofek says. “How do you manage this growth phase?” The case describes the prototypes that Nanda developed as potential complements to Clocky: Ticky, which sported digital minute and hour hands as opposed to a standard digital... View Details
Keywords: Carmen Nobel; viral marketing; Computer and Electronic Product Manufacturing; Manufacturing
  • March–April 2023
  • Article

Pricing for Heterogeneous Products: Analytics for Ticket Reselling

By: Michael Alley, Max Biggs, Rim Hariss, Charles Herrmann, Michael Lingzhi Li and Georgia Perakis
Problem definition: We present a data-driven study of the secondary ticket market. In particular, we are primarily concerned with accurately estimating price sensitivity for listed tickets. In this setting, there are many issues including endogeneity, heterogeneity in... View Details
Keywords: Price; Demand and Consumers; AI and Machine Learning; Investment Return; Sports Industry; Sports Industry
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Alley, Michael, Max Biggs, Rim Hariss, Charles Herrmann, Michael Lingzhi Li, and Georgia Perakis. "Pricing for Heterogeneous Products: Analytics for Ticket Reselling." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 409–426.
  • February 2023
  • Supplement

Peloton Interactive (B)

By: Suraj Srinivasan, Lynn S. Paine and David Lane
Supplements “Peloton Interactive (A)” (HBS No. 323-005), describing company restructuring and changes to management and the board of directors between February 8 and early October 2022. View Details
Keywords: Corporate Governance; Governing and Advisory Boards; Growth Management; Investment Activism; Leadership; Sports Industry; Sports Industry; United States
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Srinivasan, Suraj, Lynn S. Paine, and David Lane. "Peloton Interactive (B)." Harvard Business School Supplement 323-046, February 2023.
  • September 2012 (Revised March 2013)
  • Teaching Note

Ultimate Fighting Championship: License to Operate (A) & (B) (TN)

By: George Serafeim
The case describes the challenges that Ultimate Fighting Championship faced as a result of regulatory opposition and loss of the license to operate. The genesis of the business idea, the subsequent growth, and the fall of the UFC are described. The case concludes with... View Details
Keywords: Governance Compliance; Ethics; Judgments; Investment; Sports Industry; Sports Industry; United States
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Serafeim, George. "Ultimate Fighting Championship: License to Operate (A) & (B) (TN)." Harvard Business School Teaching Note 113-034, September 2012. (Revised March 2013.)
  • April 2012 (Revised March 2014)
  • Case

Social Strategy at Nike

By: Mikolaj Jan Piskorski and Ryan Johnson
Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional"... View Details
Keywords: Strategy; Advertising Campaigns; Social and Collaborative Networks; Online Advertising; Sports Industry; Sports Industry
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Piskorski, Mikolaj Jan, and Ryan Johnson. "Social Strategy at Nike." Harvard Business School Case 712-484, April 2012. (Revised March 2014.)
  • 06 Oct 2016
  • Blog Post

An Interview with Corporate Relations Director, Cathy Hutchinson

Tell us about your background before coming to HBS. I’m a born and raised New Englander. I grew up in the suburbs of Boston and then headed to Yale for college. I continued west to Los Angeles, where I worked in the media industry for 6 years - for Creative Artists... View Details
Keywords: Entertainment / Media / Sports; Entertainment / Media / Sports
  • 20 Jul 2015
  • Research & Ideas

Globalization Hasn’t Killed the Manufacturing Cluster

shoemakers in Italy among other industries to understand why manufacturing clusters still survive. ©iStock.com/panpipe The two shoe clusters studied are physically only 50 kilometers apart, but worlds apart in their success. The sports... View Details
Keywords: by Roberta Holland; Manufacturing; Apparel & Accessories; Fashion
  • 22 Feb 2022
  • News

Case Study: Welcome Aboard

stores in the fall of 2021 and through an ecommerce channel in early 2022. The switch has better aligned the company with the wave of interest in sports tech and connected health, Cass notes, and distanced it from the more saturated... View Details
Keywords: Jen McFarland Flint
  • 22 Oct 2013
  • First Look

First Look: October 22

expenditures on teammates lead to better performance in both sports teams in Canada and pharmaceutical sales teams in Belgium. These results suggest that a minor adjustment to employee bonuses-shifting the focus from the self to... View Details
Keywords: Sean Silverthorne
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