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  • May 2017 (Revised July 2017)
  • Supplement

Aadhaar: From Voluntary to Mandatory

By: Tarun Khanna, Anjali Raina and Rachna Chawla
Approximately 1.1 billion residents of India (99% of the population) had a unique biometric identity—Aadhaar—by 2017. In six years, the Unique Identification Authority of India (UIDAI) had achieved an unprecedented milestone in emerging and developed markets. The... View Details
Keywords: Entrepreneurship; Business and Government Relations; Emerging Markets; Information; Information Technology; Organizational Design; Infrastructure; Identity; Projects; Information Management; Government and Politics; Digital Platforms; Internet and the Web; Transformation; Society; Welfare; Social Issues; Private Sector; Public Sector; Information Technology Industry; Asia; India; New Delhi
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  • February 2023
  • Supplement

The Swatch Group (B): Omega X Swatch

By: Rohit Deshpandé and Daniela Beyersdorfer
In March 2022, the Swatch Group launched the MoonSwatch, born out of a secret in-house collaboration among its street Swatch and its luxury Omega brand, in tribute to one of Omega’s most legendary watches. The launch created a frenzy among watch fans worldwide, with... View Details
Keywords: Marketing Strategy; Brands and Branding; Product Marketing; Product Launch; Product Positioning; Europe; Switzerland
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  • Article

Creating Value in the Age of Distributed Capitalism

By: Shoshana Zuboff
Capitalism is a book of many chapters—and we are beginning a new one. Every century or so, fundamental changes in the nature of consumption create new demand patterns that existing enterprises can't meet. When a majority of people want things that remain priced at a... View Details
Keywords: Value Creation; Economic Systems; Transformation
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  • 26 Oct 2021
  • Blog Post

Tap into Top Talent with the HBS Leadership Fellows Program

around the country, and he credits the HBS Leadership Fellows Program as the springboard that launched his career. Now he is back at Harvard Business School as the Director of the Social Enterprise View Details
Keywords: Social Enterprise
  • 25 Oct 2011
  • First Look

First Look: October 25

(C):http://cb.hbsp.harvard.edu/cb/product/211060-PDF-ENG Social Innovation at salesforce.com Christopher Marquis, Marley C. Kornreich, and Bobbi ThomasonHarvard Business School Case 412-049 Salesforce.com recently implemented an... View Details
Keywords: Sean Silverthorne
  • 15 Sep 2022
  • Blog Post

6 Things to Know About Sustainability at HBS

Environment Initiative to highlight six things prospective and current students should know about sustainability on campus. Interested students can become Sustainability Associates The Student Sustainability Associate (SSA) program... View Details
  • 13 Oct 2015
  • Research & Ideas

Does Business Get Done the Same Way in Emerging and Developed Countries?

Creative destruction of a different kind occurred during the political transition in Turkey in 1980, after the military coup. Previous political and social connections lost their value over night. 450 new people sat in parliament, and... View Details
Keywords: by Sean Silverthorne
  • 10 Jan 2018
  • News

Publicly engaged PhDs shift the notion of the ivory tower

  • 2004
  • Article

Sources of Structural Inequality in Managerial Labor Markets

By: Rakesh Khurana and Mikolaj Jan Piskorski
This article proposes two mechanisms that allow actors to obtain unearned advantages in labor markets. The first mechanism is consistent with collusive closure arguments. However, it questions the assumption that those who seek to benefit from collusive closure will... View Details
Keywords: Management; Labor; Markets
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  • September 2011
  • Module Note

Orientation to Leadership Intelligence Days, 2011

By: Joshua D. Margolis and Anthony J. Mayo
Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details
Keywords: Budgets and Budgeting; Borrowing and Debt; Investment Return; Resource Allocation; Marketing Communications; Marketing Strategy; Consumer Behavior; Online Technology; Beauty and Cosmetics Industry
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  • January 2004 (Revised May 2008)
  • Case

Johnson & Johnson's Corporate Credo

By: Thomas R. Piper
No corporate credo is better known than that of Johnson & Johnson. Describes the history of the credo, including the credo challenge initiated by the CEO, James Burke, in 1975 and the role the credo played during the Tylenol poisoning crisis. View Details
Keywords: History; Mission and Purpose; Goals and Objectives; Corporate Accountability; Reputation; Crisis Management; Corporate Governance; Management Teams
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  • December 2011
  • Article

Globalization and Beauty: A Historical and Firm Perspective

By: G. Jones
This paper uses the beauty industry to explore the impact of globalization over the very long run. As the first wave of modern globalization started in the nineteenth century, there began a massive homogenization of beauty ideals around the world that has, to some... View Details
Keywords: Globalization; Business Ventures; Trends; Societal Protocols; Value; Brands and Branding; Perception; Entrepreneurship; Beauty and Cosmetics Industry
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  • 20 Jan 2016
  • News

Engaging the Business Community in Collective Impact

  • Teaching Interest

Development Economics (PhD)

By: Shawn A. Cole

This course, intended for second-year PhD students in economics and related fields, is taught by Michael Kremer, Phillippe Aghion, and Shawn Cole.

Part I (Kremer) of the course will cover macro-economic topics including aggregate and non-aggregate growth... View Details

  • January 2004 (Revised February 2005)
  • Case

Timberland and Community Involvement (Abridged Version)

By: James E. Austin and James Quinn
When Jeffrey Swartz became the third generation in his family to lead the Timberland Co., he made community involvement an integral part of the company's strategy. Under Swartz's leadership, Timberland formed a close partnership with City Year, the national corps of... View Details
Keywords: Philanthropy and Charitable Giving; Business and Community Relations; Business and Stakeholder Relations; Corporate Strategy; Manufacturing Industry
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    Walter A. Friedman

    Walter A. Friedman is Director of the Business History Initiative and Lecturer.  He edits Business History Review with Geoff Jones. He specializes in business, labor, and economic history. He is author of Fortune Tellers: The Story of America's First... View Details

    Keywords: advertising; automobiles; automotive; electrical equipment; electronics; information technology industry; marketing industry; railroad; retailing; soft drink
    • April 2013
    • Teaching Note

    New Resource Bank: In Pursuit of Green (TN)

    By: Christopher Marquis and Juan Almandoz
    This case involves the founding and early life of a new bank enterprise in San Francisco with a commitment to the cause of sustainability. It illustrates the opportunities and challenges of banking on values and of specifying and making explicit the practical... View Details
    Keywords: Business And Society; Entrepreneurial Management; Growth Strategy; Social Enterprise; Leadership; Corporate Social Responsibility and Impact; Entrepreneurship; Business and Community Relations; Growth and Development Strategy; Banking Industry; San Francisco
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    • 05 Feb 2007
    • Research & Ideas

    Business and the Global Poor

    partnership with another social enterprise course on business leadership taught by Professor Dutch Leonard), and that might broaden the appeal. The second course, B-Bop, deals exactly with the kind of issues... View Details
    Keywords: by Sean Silverthorne
    • 2016
    • Teaching Note

    Advanced Leadership Pathways: Shelly London and Ethics Education

    By: Rosabeth Moss Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone
    Teaching Note for Case 313-028. Following a successful career as a Senior Vice President, Vice President, and Chief Communications Officer at two large corporate companies, Shelly London became a Harvard Advanced Leadership Fellow. During her fellowship she set out to... View Details
    Keywords: Ethics; Education; Moral Sensibility; Behavior; Decision Making; Leadership; Innovation and Management; Change Management; Social Enterprise; Education Industry; Service Industry; North and Central America
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    • August 2021 (Revised March 2022)
    • Case

    Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

    By: Jill Avery and Rayan Nahas
    Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
    Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; E-commerce; Applications and Software; Digital Platforms; Advertising Industry; United States
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