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  • 2020
  • Working Paper

Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?

By: Alvin J. Silk and Ernst R. Berndt
The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details
Keywords: Economy; Advertising; Spending; Media
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  • Person Page

Course Development

By: Debora L. Spar

Managing International Trade and Investment

Despite the ease with which it is often conducted, doing business across borders is not the same as doing it at home. Rather, it entails a whole new set of managerial challenges: re-assessing competitive... View Details

    David B. Yoffie

    Professor David B. Yoffie is a Baker Foundation Professor and the Max and Doris Starr Professor of International Business Administration, Emeritus at Harvard Business School. A member of the HBS faculty since 1981, Professor Yoffie received his... View Details

    Keywords: financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services
    • December 2007 (Revised February 2012)
    • Case

    John and Andrea Rice: Entrepreneurship and Life

    By: Howard H. Stevenson, Janet Kraus and Shirley Spence
    The case follows the professional and personal lives of John and Andrea Rice, illustrating the challenge of "juggling" the multiple aspects of life (career, family, community, self) in the pursuit of a personal vision of success. Particular attention is paid to the... View Details
    Keywords: For-Profit Firms; Entrepreneurship; Work-Life Balance; Family and Family Relationships; Nonprofit Organizations
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      Vikram Gandhi

      Vikram S. Gandhi is the Gerald P. Kaminsky Senior Lecturer of Business Administration in the General Management Unit. He has developed and teaches two new courses in the Elective Curriculum of the MBA Program. The first is a finance and investing course, Sustainable... View Details

      Keywords: financial services
      • 12 Jul 2011
      • First Look

      First Look: July 12

      implementation of firm strategy). Thus, agency theory predicts managers will, on average, use the discretion in SFAS 142 consistent with private incentives. We test these hypotheses in a sample of firms with... View Details
      Keywords: Carmen Nobel
      • Program

      Transforming Customer Experiences

      customers to thrive Communicate your organization's strategic service mission Leverage technology to create and enhance service offerings and improve delivery Expand your personal and View Details
      • 2025
      • Working Paper

      Blockchain Adoption and Audit Quality

      By: Mei Luo, Daniel Rabetti and Shuangchen Yu
      This study examines the impact of blockchain adoption in the corporate setting. Specifically, we provide comprehensive empirical support to recent theory (Cao, Cong, and Young, 2024) proposing that blockchain adoption positively affects endogenous audit quality and... View Details
      Keywords: Blockchain; Accounting Audits; Technology Adoption; Financial Reporting; Governing Rules, Regulations, and Reforms; China
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      • 2008
      • Working Paper

      Variation in Experience and Team Familiarity: Addressing the Knowledge Acquisition-Application Problem

      By: Robert S. Huckman and Bradley R. Staats
      Prior work in organizational learning has failed to find a consistent effect of variation in experience on performance. While some studies find a positive relationship between these two variables, others find no effect or even a negative relationship. In this paper, we... View Details
      Keywords: Experience and Expertise; Learning; Knowledge Acquisition; Knowledge Use and Leverage; Organizational Culture; Performance Improvement; Groups and Teams; Familiarity; India
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      • 24 Apr 2012
      • First Look

      First Look: April 24

      by contracting on output, aligning preferences via employee selection may provide a useful alternative. This study investigates this idea empirically using personnel and lending data from a financial services organization that implemented... View Details
      Keywords: Carmen Nobel
      • 27 Jan 2015
      • First Look

      First Look: January 27

      investment committee's agenda, Project Paris. Project Paris, a very different type of real estate transaction, is a hybrid mezzanine investment in the acquisition of a residential real estate services firm... View Details
      Keywords: Sean Silverthorne
      • Web

      Finding Job Opportunities - Alumni

      application and interview process. Apply via the CEO Discovery website . Researching Your Options Baker Library Services The Baker Library team partners with alumni throughout their learning journey. We strive to provide comprehensive... View Details
      • February 2008 (Revised December 2011)
      • Case

      Weber Shandwick: The Client Relationship Leader Program

      By: Robert G. Eccles and Kerry Herman
      In 2002 Weber Shandwick, a leading global public relations agency, instituted a Client Relationship Leader (CRL) Program for its top 32 global accounts. The purpose of the program is to ensure that all of the firm's resources across geographies, practice areas, and... View Details
      Keywords: Blogs; Competency and Skills; Customer Relationship Management; Organizational Change and Adaptation; Organizational Design; Social and Collaborative Networks; Competitive Advantage; Public Relations Industry
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      • June 2025
      • Case

      New WOW at Equitable (A): A New Way of Working

      By: Das Narayandas and Kerry Herman
      Equitable CEO Mark Pearson executes a company-wide change management- transforming a sleepy but reasonably performing firm in a traditional industry not known for innovation, into an innovation-focused agile organization. View Details
      Keywords: Leadership; Change Management; Insurance; Financial Services Industry; Financial Services Industry; North America
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        Regina E. Herzlinger

        Regina E. Herzlinger is the Nancy R. McPherson Professor of Business Administration at the Harvard Business School. She was the first woman to be tenured and chaired at Harvard Business School and serve on many established and start-up corporate health care/medical... View Details

        Keywords: health care; insurance industry; medical devices; retailing; digital health
        • 15 Jan 2008
        • First Look

        First Look: January 15, 2008

        product design, production, distribution, and system integration may be split up among hundreds or even thousands of firms. Different firms will design and produce the different components of a complex artifact (like the processor,... View Details
        Keywords: Martha Lagace
        • June 1989 (Revised July 1993)
        • Case

        CIGNA Worldwide

        By: John A. Quelch
        A CIGNA Worldwide (CWW) task group of European country directors and key functional managers is meeting in November 1988 to discuss how CWW should respond to the European Community's plan to remove existing internal barriers and restrictions to the free flow of goods... View Details
        Keywords: Multinational Firms and Management; Insurance; Competitive Strategy; Emerging Markets; Trade; Insurance Industry; Europe
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        • June 2021
        • Case

        Building the Governance to Take Capital SAFI to the Next Level

        By: V.G. Narayanan, Asis Martinez Jerez and Mariana Cal
        Asset management firm Capital SAFI wanted to attract new strategic investors and expand to other countries. Having the right corporate governance in place was critical to achieve this goal. View Details
        Keywords: Board Of Directors; Transparency; Sustainable Finance; South America; Latin America; Corporate Governance; Governance Controls; Governing and Advisory Boards; Business Organization; Corporate Strategy; Transformation; Investment Funds; Financial Services Industry; Bolivia; South America; Latin America
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        • 03 Apr 2008
        • Working Paper Summaries

        Bridge Building in Venture Capital-Backed Acquisitions

        Keywords: by Paul A. Gompers & Yuhai Xuan
        • 28 Feb 2017
        • First Look

        First Look at New Research, February 28

        for success, such as the role of the senior team, and that also have distinct disciplines. Incubation is a frequent point of breakdown for firms that seek to build new businesses inside existing corporations; promising ideas often simply... View Details
        Keywords: Sean Silverthorne