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Show Results For
- All HBS Web
(2,149)
- People (10)
- News (603)
- Research (1,270)
- Events (3)
- Multimedia (4)
- Faculty Publications (783)
- 03 Aug 2022
- News
Hungry for Change
would become the “Patagonia of the food industry.” To reach that ambitious goal, Flynn would have to eschew the traditional supermarket approach, which requires products that have long shelf life—a bad match for her preservative-free... View Details
Keywords: April White
- August 2010 (Revised July 2011)
- Supplement
Erik Peterson at Biometra (E)
By: John J. Gabarro, Thomas J. DeLong and Jevan Soo
Presents the final outcome of the events. The Richard Jenkins at SciMat case presents a description from the executive vice-president's point of view of the series of events as reported in the Erik Peterson at Biometra (A), (B), (C), and (D) cases. The Jenkins at... View Details
Keywords: Decision Choices and Conditions; Leadership; Business or Company Management; Management Succession; Product Launch; Outcome or Result; Problems and Challenges; Behavior; Perspective
Gabarro, John J., Thomas J. DeLong, and Jevan Soo. "Erik Peterson at Biometra (E)." Harvard Business School Supplement 411-035, August 2010. (Revised July 2011.)
- 28 May 2019
- News
Case Study: Building the Base
initial step in his quest to help readers—particularly millennials and Gen Zers—better understand how the news is spun. The company’s launch product is a free daily newsletter that aggregates headlines from... View Details
- 13 Jun 2017
- Blog Post
What is the MS/MBA: Engineering Sciences Program? A Q&A with Professor Tom Eisenmann
graduates of this program go on to do? “Program alumni will lead technology ventures. Immediately upon graduation, we expect that many MS/MBAs will launch their own startups. Others will manage the design and development of... View Details
Rose Totino
Using her car as collateral, Totino secured a $1,500 loan to launch a pizza take-out restaurant in Minnesota. Since pizza was so new, Totino also had to bring samples of her product to the loan committee to... View Details
Keywords: Food & Tobacco
- 01 Dec 2017
- News
2017 in Retail: Voice-Activated, One-Hour-Delivery Shopping
devices. And this year, we started using our voice to shop. Amazon launched that trend with Alexa, and recently Google and Walmart announced they are teaming up to do the same thing. We are in the early days of this digital commerce—it... View Details
- 01 Jun 2002
- News
The Mind Speaks, Marketers Listen
been used by the likes of Coca-Cola, General Motors, and AT&T to craft marketing strategies. “Most new products are developed and launched using focus groups and questionnaires,” Zaltman said, “and 60 to 80... View Details
- October 2009
- Teaching Note
GE Money Bank: The M-Budget Card Initiative (TN)
By: Michael L. Tushman, Sebastian Raisch and Christian Welling
Teaching Note for [410052]. View Details
- March 1996 (Revised November 1997)
- Case
Dewar's (C): Exploring New Media Opportunities
By: Alvin J. Silk and Lisa Klein Pearo
Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S... View Details
Keywords: Advertising Campaigns; Cost Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Media; Corporate Strategy
Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (C): Exploring New Media Opportunities." Harvard Business School Case 596-094, March 1996. (Revised November 1997.)
- 01 Sep 2008
- News
Farming for Fuel
with senior researchers James Weber and Mary Louise Shelman, examines the complex political and economic underpinnings of the ethanol industry and the dilemma facing the farmers of Mid-Missouri Energy (MME). The farmers must make major decisions about View Details
- 09 Jul 2008
- Research & Ideas
Starbucks’ Lessons for Premium Brands
experience to the American mass market. Wall Street bought into the vision of Starbucks as the "third place" after home and work. New store openings and new product launches fueled the stock price.... View Details
- 07 Jun 2024
MS/MBA Engineering Sciences Information Session
Are you an innovator who aspires to launch and lead technology ventures? Join us for a virtual event with program faculty and Admissions staff to learn more about Harvard's MS/MBA: Engineering Sciences program. Prospective students must... View Details
Jodi Gernon
I leverage my 30+ years of experience launching and scaling startups to help startup founders and CEOs succeed. This includes helping early stage founders think about how complete customer discovery, build an MVP and develop their... View Details
- Profile
Tiffany Pham
“Ultimately, the MOGUL platform leverages technology to connect women and empower them to learn from each other as well as support themselves.” What have been the best and most challenging parts about launching the company? “The best part... View Details
- 24 Dec 2014
- News
Promoting citizen commerce
Entrepreneur Jules Pieri (MBA 1986) launched The Grommet with a goal of bringing undiscovered, unusual products to market and helping their creators succeed. (Published December 2014) View Details
- 27 Nov 2017
- Blog Post
Joining a Start-up: 10 Lessons Along the Way
join a start-up and the lessons she learned. 1. No pressure, no diamonds.In the cash-strapped environment of a start-up there is pressure to deliver direct results; there's no hiding behind the delayed consequences and layers of management of a bigger company. As my... View Details
John G. Searle
The pharmaceutical company that John Searle inherited from his father was moderately successful, with about $1 million in sales in 1936, but under Searle’s guidance the company grew rapidly. G. D. Searle’s biggest growth is owed to the View Details
Keywords: Healthcare
- 20 Dec 2018
- Blog Post
A Time For Opportunity In Food and Agriculture
is in charge of Organic & Non-GMO Product Marketing at Indigo Agriculture And Eisen has just launched Plant Snacks. Given all this change, building consumer trust is critical. As Conklin observed, “there... View Details
- 19 Feb 2013
- News
Sam Adams: Now (finally) in a can
- 01 Jun 2018
- News
Digging Deep
irritation, Pieper could empathize: Having logged thousands of miles sailing in the Pacific Ocean, she knew that gear is important—that it should be portable, perform well under stress, and preferably look good. It was an aha moment that led her to View Details
Keywords: Julia Hanna