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      • Article

      The Effect of Dividends on Consumption

      By: Malcolm Baker, Stefan Nagel and Jeffrey Wurgler
      Classical models predict that the division of stock returns into dividends and capital appreciation does not affect investor consumption patterns, while mental accounting and other economic frictions predict that investors have a higher propensity to consume from... View Details
      Keywords: Investment; Investment Return; Economics; Stocks; Capital; Business Earnings; Investment Portfolio; Investment Funds; Cost; Saving
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      Baker, Malcolm, Stefan Nagel, and Jeffrey Wurgler. "The Effect of Dividends on Consumption." Brookings Papers on Economic Activity, no. 1 (2007): 277–291.
      • December 2006 (Revised January 2008)
      • Case

      ViaGen: Revolutionizing the Livestock Industry

      By: David E. Bell, Reed Martin and Mary L. Shelman
      ViaGen has invested heavily to develop cloning technology for the livestock industry. Cloning has the potential to significantly improve the genetics of livestock, leading to higher quality meat, healthier animals, and more efficient production. Since 2003, the firm... View Details
      Keywords: Animal-Based Agribusiness; Business Plan; Governing Rules, Regulations, and Reforms; Marketing Communications; Industry Structures; Business and Government Relations; Genetics; Commercialization; Agriculture and Agribusiness Industry; Biotechnology Industry
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      Bell, David E., Reed Martin, and Mary L. Shelman. "ViaGen: Revolutionizing the Livestock Industry." Harvard Business School Case 507-021, December 2006. (Revised January 2008.)
      • 2006
      • Working Paper

      The Value of a 'Free' Customer

      By: Sunil Gupta, Carl F. Mela and Jose M. Vidal-Sanz

      Central to a firm's growth and marketing policy is the revenus and profit potential of its customer assets. As a result, there has been a recent proliferation of work regarding customer lifetime value. However, extant research in this area is silent regarding how to... View Details

      Keywords: Customer Value and Value Chain; Auctions; Network Effects; Business Strategy
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      Gupta, Sunil, Carl F. Mela, and Jose M. Vidal-Sanz. "The Value of a 'Free' Customer." Harvard Business School Working Paper, No. 07-035, December 2006.
      • November 2006
      • Exercise

      Sell Yourself!

      By: Thomas J. Steenburgh and Michael I. Norton
      Helps students develop an effective sales pitch for their greatest asset--themselves. Also, broadens their understanding of how salespeople sell products and services. Before class, students are asked to interview a potential employer and to develop a preliminary sales... View Details
      Keywords: Marketing; Sales; Product; Service Operations; Interpersonal Communication; Personal Development and Career
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      Steenburgh, Thomas J., and Michael I. Norton. "Sell Yourself!" Harvard Business School Exercise 507-045, November 2006.
      • November 2006 (Revised August 2008)
      • Supplement

      China Resources Corporation (B): China Resources Microelectronics

      By: Dennis Campbell and David Lane
      Supplements the (A) case. Late in October 2006, China Resources (Holdings) Co., Ltd. (CRC) CEO Charlie Song Lin, CFO Jiang Wel, and Information Center GM Derek Cheng were traveling from Hong Kong to Wuxi, China to attend the first ever meeting of China Resources... View Details
      Keywords: Accounting; Business Conglomerates; Profit; Governance Controls; Management Systems; Business Strategy; China
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      Campbell, Dennis, and David Lane. "China Resources Corporation (B): China Resources Microelectronics." Harvard Business School Supplement 107-015, November 2006. (Revised August 2008.)
      • November 2006 (Revised March 2012)
      • Case

      Clocky: The Runaway Alarm Clock

      By: Elie Ofek and Eliot Sherman
      Gauri Nanda is the creator of an innovative new product: an alarm clock named Clocky that, in addition to ringing, rolls around the room in order to force its owner to get out of bed. Beset by media attention and consumer interest but still at least a year away from... View Details
      Keywords: Management; Product Positioning; Partners and Partnerships; Production; Marketing Strategy; Media; Entrepreneurship; Independent Innovation and Invention; Product Launch
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      Ofek, Elie, and Eliot Sherman. "Clocky: The Runaway Alarm Clock." Harvard Business School Case 507-016, November 2006. (Revised March 2012.)
      • September 2006 (Revised December 2007)
      • Case

      Go Red For Women: Raising Heart Health Awareness

      By: V. Kasturi Rangan and Marie Bell
      In 2003, the $654 million American Heart Association (AHA) approached Cone, Inc. (a brand and communications agency) to develop a corporate sponsorship strategy that would raise $75 million over three years. Within 12 months, the AHA launched the highly successful Go... View Details
      Keywords: Philanthropy and Charitable Giving; Marketing Communications; Social Marketing; Nonprofit Organizations; Social and Collaborative Networks
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      Rangan, V. Kasturi, and Marie Bell. "Go Red For Women: Raising Heart Health Awareness." Harvard Business School Case 507-026, September 2006. (Revised December 2007.)
      • September 2006 (Revised September 2007)
      • Case

      VMware, Inc. (A)

      By: David B. Yoffie, Ward Bullard, Nikhil Raj and Suja Vaidyanathan
      VMware, Inc., the first company to crack the software virtualization market, faces new challenges from competitors' plans to bundle free virtualization solutions in operating systems. VMware, acquired by data storage giant EMC Corp. in 2003, has delivered top-line... View Details
      Keywords: Technological Innovation; Growth and Development Strategy; Market Entry and Exit; Open Source Distribution; Competition
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      Yoffie, David B., Ward Bullard, Nikhil Raj, and Suja Vaidyanathan. "VMware, Inc. (A)." Harvard Business School Case 707-013, September 2006. (Revised September 2007.)
      • 2006
      • Other Unpublished Work

      Does Competition Increase Patent Litigation? Empirical Evidence of Strategic Patenting in the Telecom Equipment Industry

      By: Juan Alcacer and Rachelle C. Sampson
      Anecdotal evidence suggests that patent litigation has increased in the last 20 years as firms in knowledge intensive industries use patents more frequently to protect their knowledge stocks and managers focus on extracting new revenue streams from existing patent... View Details
      Keywords: Patents; Competition; Lawsuits and Litigation
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      Alcacer, Juan, and Rachelle C. Sampson. "Does Competition Increase Patent Litigation? Empirical Evidence of Strategic Patenting in the Telecom Equipment Industry." 2006. (Presented at Academy of Management Annual Meeting in Honolulu, HI, August 2005.)
      • August 2006 (Revised February 2021)
      • Case

      Anthem, Inc.

      By: Regina E. Herzlinger
      Describes the U.S. Health Care industry and WellPoint's background, market growth strategies, and potential as an investment option. View Details
      Keywords: Investment; Growth and Development Strategy; Health; Industry Structures; Organizational Design; Health Industry; United States
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      Herzlinger, Regina E. "Anthem, Inc." Harvard Business School Case 307-051, August 2006. (Revised February 2021.)
      • August 2006 (Revised August 2007)
      • Case

      Revenue Recognition Problems in the Communications Equipment Industry

      By: Paul M. Healy and Arjuna J Costa
      Designed to explore recognition issues in the context of a potential market downturn. In late 2000, Lucent Technologies reports multiple revisions to its recent financial results due to revenue recognition problems, leading to a dramatic decline in its stock price.... View Details
      Keywords: Corporate Disclosure; Revenue Recognition; Policy; Supply and Industry; Performance; Communications Industry
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      Healy, Paul M., and Arjuna J Costa. "Revenue Recognition Problems in the Communications Equipment Industry." Harvard Business School Case 107-025, August 2006. (Revised August 2007.)
      • August 2006 (Revised March 2008)
      • Case

      iPod vs. Cell Phone: A Mobile Music Revolution?

      By: David B. Yoffie, Travis D. Merrill and Michael Slind
      In 2006, a nascent market for music-enabled mobile phones was emerging to challenge Apple Computer's dominant position in the digital music industry. Through its iPod line of portable digital music devices and its iTunes Music Store, Apple controlled more than half of... View Details
      Keywords: Music Entertainment; Emerging Markets; Brands and Branding; Sales; Opportunities; Price; Business Model; Mobile and Wireless Technology; Digital Platforms; Service Delivery; Communications Industry; Music Industry
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      Yoffie, David B., Travis D. Merrill, and Michael Slind. "iPod vs. Cell Phone: A Mobile Music Revolution?" Harvard Business School Case 707-419, August 2006. (Revised March 2008.)
      • 2006
      • Working Paper

      The Effect of Dividends on Consumption

      By: Malcolm Baker, Stefan Nagel and Jeffrey Wurgler
      Classical models predict that the division of stock returns into dividends and capital appreciation does not affect investor consumption patterns, while mental accounting and other economic frictions predict that investors have a higher propensity to consume from stock... View Details
      Keywords: Demand and Consumers; Personal Finance; Investment Return; Household
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      Baker, Malcolm, Stefan Nagel, and Jeffrey Wurgler. "The Effect of Dividends on Consumption." NBER Working Paper Series, No. 12288, June 2006. (First Draft in 2005.)
      • April 2006
      • Case

      Big Bazaar

      By: Ananth Raman and Laura Winig
      Describes a high-growth Indian retailer, Pantaloon Retail (India) Ltd., and two of the company's formats--Big Bazaar and Food Bazaar. Challenges students to debate the company's concept, its strategic decision on how quickly it would like to grow, and some key... View Details
      Keywords: Business Units; Transformation; Growth and Development Strategy; Emerging Markets; Market Entry and Exit; Supply Chain Management; Competition; Corporate Strategy; Retail Industry; India
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      Raman, Ananth, and Laura Winig. "Big Bazaar." Harvard Business School Case 606-099, April 2006.
      • April 2006 (Revised March 2007)
      • Case

      PayPal Merchant Services

      By: Thomas R. Eisenmann and Lauren Barley
      In early 2006, PayPal management is deciding how to respond to Google's entry into online payments. PayPal, owned by eBay, has targeted online merchants outside eBay's auction community for its next wave of expansion. Google represents a potential threat to PayPal's... View Details
      Keywords: Internet and the Web; Competition; Expansion; Service Operations; Auctions; Web Services Industry; Service Industry
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      Eisenmann, Thomas R., and Lauren Barley. "PayPal Merchant Services." Harvard Business School Case 806-188, April 2006. (Revised March 2007.)
      • April 2006
      • Case

      Medical Innovation Beyond MedStar: Mobilizing for National Impact

      By: Rosabeth M. Kanter, Ryan Raffaelli and Michelle Heskett
      Dr. Craig Feied, director of MedStar Health's Medical Informatics programs, wanted his innovations to influence national health care. Since joining Washington Hospital Center's Emergency Department in 1995 with Dr. Mark Smith, their information system had become the... View Details
      Keywords: Collaborative Innovation and Invention; Innovation Strategy; Technological Innovation; Policy; Government and Politics; Innovation and Management; Projects; Corporate Social Responsibility and Impact; Medical Devices and Supplies Industry; Health Industry; Washington (state, US)
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      Kanter, Rosabeth M., Ryan Raffaelli, and Michelle Heskett. "Medical Innovation Beyond MedStar: Mobilizing for National Impact." Harvard Business School Case 306-096, April 2006.
      • March 2006 (Revised June 2010)
      • Case

      Eldeco: Playing in the Big League

      By: Arthur I Segel, Nicolas P. Retsinas and Siddarth Yog
      In 2001, Pankaj Bajaj is considering whether to go forward with a residential development outside New Delhi. Facing an uncooperative local authority, he must determine how to evaluate the risks of proceeding against the potential loss of a golden opportunity to bring... View Details
      Keywords: Developing Countries and Economies; Construction; Government and Politics; Risk Management; Emerging Markets; Business and Government Relations; Conflict and Resolution; Real Estate Industry; New Delhi
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      Segel, Arthur I., Nicolas P. Retsinas, and Siddarth Yog. "Eldeco: Playing in the Big League." Harvard Business School Case 206-116, March 2006. (Revised June 2010.)
      • March 2006 (Revised April 2007)
      • Case

      Cinco de Mayo

      By: Arthur I Segel, Nicolas P. Retsinas, David Margain and Andres Caldera Radonski
      In 2004, Adrian Pandal is seeking financing for a residential conversion of a building in Mexico City's historic center district. He must convince potential lenders that the project is viable and that it makes sense to bet on the future potential of an area that, until... View Details
      Keywords: History; Risk Management; Opportunities; Urban Development; Investment; Property; Real Estate Industry; Mexico City
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      Segel, Arthur I., Nicolas P. Retsinas, David Margain, and Andres Caldera Radonski. "Cinco de Mayo." Harvard Business School Case 206-115, March 2006. (Revised April 2007.)
      • March 2006 (Revised April 2010)
      • Case

      China: To Float or Not To Float? (A)

      By: Laura Alfaro, Rafael M. Di Tella and Ingrid Vogel
      On July 21, 2005 China revalued its decade-long quasi-fixed exchange rate of approximately 8.28 yuan per U.S. dollar by 2.1% to 8.11 and, at the same time, introduced a more market-based exchange rate system. Many analysts and economists were disappointed with what... View Details
      Keywords: Macroeconomics; Trade; Currency Exchange Rate; Governance Controls; Policy; Growth and Development Strategy; China
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      Alfaro, Laura, Rafael M. Di Tella, and Ingrid Vogel. "China: To Float or Not To Float? (A)." Harvard Business School Case 706-021, March 2006. (Revised April 2010.)
      • January 2006 (Revised November 2007)
      • Compilation

      Podcasting

      By: Thomas R. Eisenmann and Kerry Herman
      Profiles the nascent podcasting industry, based on a compilation of published articles. Describes factors driving industry growth, barriers to adoption, ecosystem roles, and potential business models. View Details
      Keywords: Business Model; Communication Technology; Entrepreneurship; Industry Growth; Media; Internet and the Web; Technology Adoption; Media and Broadcasting Industry
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      Eisenmann, Thomas R., and Kerry Herman. "Podcasting." Harvard Business School Compilation 806-109, January 2006. (Revised November 2007.)
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