Publications

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November 2005 (Revised July 2006)
Case

Two Tough Calls (A)

By: Joseph L. Badaracco Jr.

A young female manager must decide whether to terminate two poorly performing managers who work for her. Shows the practical and ethical issues involved in firing decisions. View Details

Keywords: Ethics; Resignation and Termination; Management; Performance

23 Jan 2017
News

Big pay raises bring big benefits, Quincy firm decides

Brian J. Hall

Brian J. Hall is the Albert H. Gordon Professor of Business Administration at Harvard Business School. He served as the Unit Head for the Negotiation, Organizations and Markets (NOM) Unit for 14 years. Previously, he was an assistant professor of economics in the... View Details

Keywords: accounting industry; consulting; consumer products; executive search; financial services; high technology; investment banking industry; management consulting; private equity (LBO funds); restaurant; sports; venture capital industry

May 2018 (Revised December 2019)
Case

Apple Inc. in 2018

By: David B. Yoffie and Eric Baldwin

Many observers worried about what would happen to Apple when Steve Jobs died in 2011. But Apple had performed above everyone's expectations in Cook's six years as CEO. Apple's core business—the iPhone—continued to deliver spectacular results. In addition, Cook was... View Details

Keywords: Strategy; Information Technology; Competitive Strategy; Corporate Strategy; Technological Innovation; Competitive Advantage; Computer Industry; Telecommunications Industry; Technology Industry

Research Summary

Current Research

Professor Chung models the effect of incentive compensation to study its impact on the sales force. Using data from a Fortune 500 company, he has developed a dynamic structural model of sales force response to a bonus-based compensation plan and examined how various... View Details

Alexandra C. Feldberg

Alexandra (Allie) Feldberg is an Assistant Professor of Business Administration in the Organizational Behavior Unit at Harvard Business School.

Professor Feldberg uses qualitative and quantitative methods to examine intersections between gender,... View Details

August 2009 (Revised August 2012)
Case

Cabot Pharmaceuticals, Inc.

By: Frank V. Cespedes and John T. Gourville

Traces the 12-year career of a pharmaceutical salesperson, Bob Marsh, from recruitment to termination. Marsh has had an uneven career with Cabot Pharmaceuticals and eventually is asked to resign. Following his termination, a number of Marsh's former customers complain... View Details

Keywords: Customer Relationship Management; Employees; Resignation and Termination; Performance Evaluation; Salesforce Management; Alignment; Pharmaceutical Industry

29 Jun 2010
First Look

First Look: June 29

Working PapersSurviving the Global Financial Crisis: Foreign Direct Investment and Establishment Performance Authors:Laura Alfaro and Maggie Chen Abstract We examine in this paper the differential response of establishments to the... View Details

Keywords: Martha Lagace

December 1999
Case

Brierley Investments Limited

By: Paul M. Healy

Brierley's is an investment company that has performed poorly in the New Zealand market. Management has prepared a report of the intrinsic value of the company's investments. View Details

Keywords: Valuation; Corporate Disclosure; Financial Strategy; Management Analysis, Tools, and Techniques; Performance Evaluation; Investment; Business Strategy; Financial Services Industry; New Zealand

April 1999 (Revised December 2003)
Case

Al Dunlap at Sunbeam

By: Brian J. Hall, Rakesh Khurana and Carleen Madigan

Al Dunlap was one of the best-known corporate turnaround artists of the 1990s. In 1996, he was hired at Sunbeam to effect a restructuring, but was fired almost two years later when the company's financial performance and stock price began to decline. Many of the... View Details

Keywords: Business and Shareholder Relations; Business and Stakeholder Relations; Restructuring; Stock Shares; Performance Evaluation; Leadership Style; Resignation and Termination; Motivation and Incentives; Executive Compensation; Outcome or Result; Consumer Products Industry; United States

03 Mar 2020
Working Paper Summaries

Nominal and Opportunity Effects of Managerial Discretion

Keywords: by Wei Cai, Susanna Gallani, and Jee Eun Shin

January 2021 (Revised May 2021)
Case

'GEnron'? Markopolos versus General Electric (A)

By: Jonas Heese and David Lane

In August 2019, Harry Markopolos—the forensic accountant known for uncovering Bernie Madoff’s Ponzi scheme—alleged that General Electric had committed accounting fraud totaling $38 billion, coining the term “GEnron” for perceived similarities with the 2001 accounting... View Details

Keywords: Financial Statements; Communication; Energy; Financial Condition; Insurance; Performance; Planning; Business and Shareholder Relations; Risk and Uncertainty; Value; Insurance Industry; Financial Services Industry; Energy Industry

August 1996 (Revised May 1997)
Case

First Investments, Inc.: Analysis of Financial Statements

By: David F. Hawkins

A summer intern is asked to perform a financial value analysis of a company's financial report for the period 1987-1994. View Details

Keywords: Analysis; Financial Statements

28 Nov 2012
What Do You Think?

Should Pay-for-Performance Compensation be Replaced?

Summing Up Let's Pay for Performance But How? In spite of its naysayers, pay for performance still makes sense to most of us, according to those responding to this month's column. But there is a difference... View Details

Keywords: by James Heskett

23 Dec 2010
News

What Is Value in Health Care?

Science Business: The Promise, the Reality, and the Future of Biotech

Why has the biotechnology industry failed to perform up to expectations despite all its promise? In Science Business, Professor Gary Pisano answers this question by providing an incisive critique of the industry. Pisano not only... View Details

June 2025
Exercise

Full-Funnel Advertising on TikTok: An Experiment

By: Jeremy Yang and Ayelet Israeli

TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details

April 2011
Exercise

Strategic Foresight: An Exercise

The exercise asks students to perform a strategic analysis of the consulting industry in order to identify untapped strategic opportunities. View Details

Keywords: Growth and Development Strategy; Supply and Industry; Strategic Planning; Opportunities; Cognition and Thinking; Strategy; Consulting Industry

Find at Harvard

January 2025
Technical Note

AI vs Human: Analyzing Acceptable Error Rates Using the Confusion Matrix

By: Tsedal Neeley and Tim Englehart

This technical note introduces the confusion matrix as a foundational tool in artificial intelligence (AI) and large language models (LLMs) for assessing the performance of classification models, focusing on their reliability for decision-making. A confusion matrix... View Details

Keywords: Reliability; Confusion Matrix; AI and Machine Learning; Decision Making; Measurement and Metrics; Performance