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  • April 2025
  • Supplement

ZEISS: Commercializing Science

By: Maria P. Roche and Richie Zitomer
Spreadsheet Supplement for HBS Case No. 725-359. View Details
Keywords: Business Model; Business Organization; Decisions; Business Strategy; Competition; Business History; Collaborative Innovation and Invention; Independent Innovation and Invention; Disruptive Innovation; Innovation and Management; Innovation Strategy; Technological Innovation; Growth and Development Strategy; Knowledge Sharing; Industry Growth; Monopoly; Organizational Culture; Supply Chain Management; Partners and Partnerships; Risk and Uncertainty; Adaptation; Commercialization; Resource Allocation; Corporate Strategy; Semiconductor Industry; Technology Industry; Germany; Europe
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Roche, Maria P., and Richie Zitomer. "ZEISS: Commercializing Science." Harvard Business School Spreadsheet Supplement 725-856, April 2025.
  • 17 Dec 2013
  • First Look

First Look: December 17

had? Second, how should she utilize the growing importance of digital channels that may increase pressure on traditional revenue sources but also fuel new ecommerce partnerships and other opportunities? Can Vogue, as both the fashion... View Details
Keywords: Carmen Nobel
  • 07 Feb 2012
  • First Look

First Look: February 7

Frederik NellemannHarvard Business School Case 712-438 Unilever's Lipton Tea had been successful with the first phase of its certification partnership with Rainforest Alliance. Now the company faced challenges in how to push forward with... View Details
Keywords: Sean Silverthorne
  • 06 Feb 2018
  • First Look

First Look at New Research and Ideas: February 6, 2018

developing products that created shared value, defined as those that both generated profits and created positive social impact. One of the primary ways the company advanced such products was through establishing and maintaining public-private View Details
  • 06 Mar 2012
  • First Look

First Look: March 6

the growth of younger companies and revitalize large corporations through partnerships with innovative SMEs; 3) improving the match between education and employment opportunities, through apprenticeship programs and other... View Details
Keywords: Sean Silverthorne
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