Online Marketing - Publications - Faculty & Research

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2022 Reunion Presentations - Alumni

not always research-methods-based online information, political actors have succeeded in giving voice to this set of economic grievances. In this session, we will review online surveys on attitudes towards... View Details

03 Dec 2018
Blog Post

10 Reasons It Makes Sense to Get an MBA

One of the questions professionals face in their career is whether or not they should explore business school. Aside from whether or not to attend, they also have to decide what type of business education to pursue. From online programs... View Details

01 Jun 1999
News

Ikenna Okezie

rotation was tough but enjoyable. "I liked the juxtaposition of discussing a marketing case in Aldrich and then crossing the river to see a patient in Cambridge," he says. This year, as part of an HBS field study, Okezie has formulated a... View Details

Keywords: Judith A. Ross

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HBS - Financials | Supplemental Financial Information

generated record revenue in fiscal 2021. Revenue (in millions) 800 FY17 856 FY18 925 FY19 861 FY20 805 FY21 Revenue Components 34% Publishing 30% Endowment Distribution & Current 14% MBA Tuition & Fees 10% Executive Education Tuition 9% HBS View Details

27 Mar 2007
First Look

First Look: March 27, 2007

Note 607-074 No abstract available. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607074 Tickle Harvard Business School Case 807-100 Describes a set of decisions confronting the management team of a rapidly growing View Details

Keywords: Martha Lagace

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Use of Harvard Name & Logo | About

Guidelines . Department Marketing Materials The Harvard Business School logo may be used on official HBS marketing materials (brochures, flyers, Web sites, etc.). (Note that this does not include an... View Details

15 Dec 2023
News

Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem

secret,” she says. “I’ve spent the last 15 years in Africa really trying to not only unlock the agricultural and food potential on the continent, but also to enable our enterprises to scale.” Sahel Consulting provides strategy consulting support, View Details

Keywords: Margie Kelley

20 Aug 2008
Op-Ed

The Time is Right for Creative Capitalism

capitalism is "an approach where governments, businesses, and nonprofits work together to stretch the reach of market forces so that more people can make a profit, or gain recognition, doing work that eases the world's... View Details

Keywords: by Nancy Koehn

03 Jun 2010
Working Paper Summaries

Platforms and Limits to Network Effects

Keywords: by Hanna Halaburda & Mikolaj Jan Piskorski

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2021 Virtual Presentations - Alumni

Reunions 2021 Virtual Presentations Fall 2021 Virtual Reunion Event As a result of the ongoing pandemic, 2021 reunions took place virtually on June 5 and October 2, with classmates gathering online from around the world to hear... View Details

23 Mar 2010
First Look

First Look: March 23

(forthcoming) An abstract is unavailable at this time. Download the paper: http://www.people.hbs.edu/bvillalonga/VillalongaAmit_FM_Final.pdf Working Papers Banking Market Concentration and Consumer Credit Constraints: Evidence from the... View Details

Keywords: Martha Lagace

23 Jul 2012
Research & Ideas

The Power of Conversational Leadership

technology." The book provides a quick overview of the social technology that helps global corporate communication mimic personal conversation: internal blogs (in which leaders share their thoughts and employees have a chance to comment), wikis (which enable... View Details

Keywords: by Carmen Nobel

13 Sep 2010
Research & Ideas

The Consumer Appeal of Underdog Branding

large corporations, such as Apple and Google, are careful to retain their underdog roots in their brand biographies." A forthcoming article coauthored by Keinan for the Journal of Consumer Research, "The Underdog Effect: The View Details

Keywords: by Martha Lagace

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Technology & Operations Management Awards & Honors - Faculty & Research

with Matthew DosSantos DiSorbo was awarded the 2024 Junior Scholar Paper Competition Prize from the College of Behavioral Operations at the Production and Operations Management Society (POMS). Christian Kaps : Winner of the 2024 Best PhD Paper Award from the Commodity... View Details

03 Jun 2020
Blog Post

How to Thrive as a Remote Manager and Employee

structure for this process. Virtual Onboarding Best Practices 1:1 video meetings with direct manager and key collaborators Onboarding buddies Virtual office tours – Send pictures or videos from the office, or give a live video tour if the office is open for in-person... View Details

19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

can swipe right or left on a profile to indicate her interest in a potential match. The case is designed to explore issues related to pricing, market design, and launch strategies in the context of online... View Details

Keywords: Carmen Nobel

17 May 2016
First Look

May 17, 2016

subsumes as special cases many-to-many matching markets and buyer/seller markets with heterogeneous and indivisible goods. In our setting, substitutable preferences are sufficient to guarantee the existence... View Details

Keywords: Sean Silverthorne

08 Mar 2004
Research & Ideas

Creating Value in Your Business Ecosystem

Its market capitalization represents a larger portion of the ecosystem—typical for a keystone because of its powerful position—but it has never been higher than 0.4 percent. Even in the much smaller software ecosystem, in which the... View Details

Keywords: by Marco Iansiti & Roy Levien

23 Jan 2013
Research & Ideas

Three-Dimensional Strategy: Winning the Multisided Platform

When start-up thredUP launched its peer-to-peer online exchange for used children's clothes two and a half years ago, its creators were the latest generation of entrepreneurs competing online as multi-sided... View Details

Keywords: by Julia Hanna

08 Jul 2019
Research & Ideas

Are Paywalls Saving Newspapers?

Media outlets large and small have adopted digital paywalls to augment dramatic declines in print revenues, but given their negative effect on website traffic (and, in turn, online advertising), are paywalls an effective sales strategy? A... View Details

Keywords: by Kristen Senz; Journalism & News; Media & Broadcasting

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