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Show Results For
- All HBS Web
(1,967)
- People (3)
- News (387)
- Research (1,182)
- Events (18)
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- Faculty Publications (459)
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A Marketing Revolution - The Art of American Advertising
Competitiveness Recruit Alumni Recruiting MBA Recruiting Recruiting Resources Alumni Bulletin Baker Library | Bloomberg Center Business History Review Harvard Business Publishing Harvard Business Review HBS... View Details
- Web
Research Links - The Art of American Advertising
Competitiveness Recruit Alumni Recruiting MBA Recruiting Recruiting Resources Alumni Bulletin Baker Library | Bloomberg Center Business History Review Harvard Business Publishing Harvard Business Review HBS... View Details
- 12 Jul 2016
- First Look
July 12, 2016
School Case 716-449 ASOS PLC Launched in 2000, ASOS was one of the world's largest online fashion specialists in 2016. Focusing on young consumers aged 16–25 years, the company offered over 80,000 items on... View Details
Keywords: Sean Silverthorne
- 08 Jan 2007
- What Do You Think?
Neuro Economics: Science or Science Fiction?
assess the impact of this work. Dick Meza said that "it will have to run the gauntlet of peer reviews and further research ." Lorenzo Ferlazzo observed that "the current lack of standardized insights into behavioral stimuli... View Details
Keywords: by Jim Heskett
- 01 Feb 2000
- News
Breaking Down Barriers: The Electronic Wallet
online consumers about a better deal at another Web site. Originally designed to automatically complete online point-of-sale forms with a single click, the electronic wallet is... View Details
Keywords: Judith A. Ross
- 25 Aug 2022
- News
Action Plan: Fired Up
indie-music enthusiasts whose lifestyles were in sync with the company’s small, young workforce, he notes, “We didn’t have to wonder what our consumers would like; we shared their passions.” When he accepted the job at the... View Details
- 01 Mar 2011
- News
Cyberposium 16
The company wasn’t running on fumes, the fumes were gone,” said Pandora CEO Joe Kennedy (MBA ’85), describing his first desperate days at the firm that has now become a wildly successful online personalized radio service with 65 million... View Details
- 02 Jan 2007
- Research & Ideas
Most Popular Articles of 2006
What can we do to make performance reviews more productive and less distasteful? Should their objectives be scaled back to just one or two? Should they be disengaged from the determination of compensation and, if so, how? Are We Ready for... View Details
Keywords: by Sean Silverthorne
- 02 Feb 2010
- First Look
First Look: Feb. 2
of development projects, but empirical research shows that some projects deviate from strict mirroring, seemingly without harmful effects. In this paper, we formally define the mirroring hypothesis, describe its theoretical underpinnings, and systematically View Details
Keywords: Martha Lagace
- 12 Sep 2012
- Research & Ideas
The Unexpected Link Between Cadavers and Careers
jointly decide to donate their bodies to science after they die. In Individuals' Decision to Co-Donate or Donate Alone: An Archival Study of Married Whole Body Donors in Hawaii, published online by the Public Library of Science, the... View Details
- 11 Aug 2014
- HBS Case
The Business of Behavioral Economics
couple it with loss aversion, and you put people in a position where they're more likely to go out and exercise." StickK has incorporated another economic principle—the power of social norms—to keep people on track. Users create an online... View Details
- 13 Jan 2014
- Research & Ideas
How Government Can Restore the Faith of Citizens
not enough; it must also be coupled with a positive outcome. Norton compares it to results in their online dating research in which users were more satisfied when they saw the website working hard for them during searching-but only if... View Details
Keywords: by Michael Blanding
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
both brick-and-mortar and online retailers. We focus on product categories where consumers may purchase multiple products during a season and investigate a new reason why frequent assortment rotations can be... View Details
Keywords: Dina Gerdeman
- 13 Dec 2022
MBA Program & Admissions Virtual Information Session
This online information session will be hosted by a member of the MBA Admissions Office and will include a short presentation on the HBS MBA experience, admissions process, and financial aid offerings. The information session is primarily... View Details
- 15 Nov 2022
MBA Program & Admissions Virtual Information Session
This online information session will be hosted by a member of the MBA Admissions Office and will include a short presentation on the HBS MBA experience, admissions process, and financial aid offerings. The information session is primarily... View Details
- 06 Sep 2022
MBA Program & Admissions Virtual Information Session
This online information session will be hosted by a member of the MBA Admissions Office and will include a short presentation on the HBS MBA experience, admissions process, and financial aid offerings. The information session is primarily... View Details
- 01 Jun 1999
- News
Where Main Street Meets Wall Street
inherent in online trading. "The online consumer can execute a trade for up to 90 percent less than a traditional broker's fee," Light points out. "Consequently, the... View Details
Keywords: Garry Emmons
- 14 May 2013
- First Look
First Look: May 14
But, surprisingly, athletic success impacts applications even among academically stronger students. 2006 Harvard Business Review The Performance Frontier: Innovating for a Sustainable Strategy By: Eccles, Robert G., and George Serafeim... View Details
Keywords: Sean Silverthorne
- 24 Jun 2013
- Research & Ideas
Is Your iPhone Turning You Into a Wimp?
monitor? The answer may determine whether you'll play the wimp or the hero in your next office meeting. The body posture inherent in operating everyday gadgets affects not only your back, but your demeanor, reports a new experimental study entitled iPosture: The Size... View Details
- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
forthcoming Quantitative Marketing and Economics Aggregation of Consumer Ratings: An Application to Yelp.com By: Dai, Weijia, Ginger Jin, Jungmin Lee, and Michael Luca Abstract—Because consumer View Details
Keywords: Sean Silverthorne