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05 Aug 2008
First Look

First Look: August 5, 2008

complicate the connection between market exchange and value creation. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu /b01/en/common/item_detail.jhtml?id=908068 MySpace Harvard Business School Case 708-499 The case, set... View Details

Keywords: Martha Lagace

10 Feb 2003
Research & Ideas

Women at Work

"Work/Life Balance: Are We Comfortable with the Choices We Make?" moderated by HBS professor Robin Ely, discussed their work/life decisions and the repercussions of those decisions at the 12th Annual Dynamic Women in Business... View Details

Keywords: by Wendy Guild

29 Jan 2014
Research & Ideas

Super Bowl Ads for Multitaskers

can be a competitor, but it can also be a collaborator” If anything, says Harvard Business School marketing professor Thales S. Teixeira, that number understates the prevalence of media multitasking. "That 40 percent figure is... View Details

Keywords: by Michael Blanding; Advertising; Sports

27 Aug 2013
First Look

First Look: August 27

silos are one reason for the lack of integration. More important, however, is the lack of a common framework and even language that would allow engineers, lawyers, and business executives to manage IP assets better. This article provides... View Details

Keywords: Sean Silverthorne

18 Mar 2008
First Look

First Look: March 18, 2008

usable by consumers so that they are empowered to make healthier decisions. Download the paper: http://www.hbs.edu/research/pdf/08-082.pdf Cases & Course MaterialsItaly: If Not Now, When? Harvard Business School Case 707-051... View Details

Keywords: Martha Lagace