Publications

October 1994 (Revised January 1995)
Case

STAR TV (A, B, and C Condensed)

By: J. Peter Williamson, Michael Y. Yoshino and Henry Laurence

Keywords: Media and Broadcasting Industry

Find at Harvard

September 1994 (Revised December 1995)
Case

STAR TV (B and C Condensed)

By: J. Peter Williamson, Michael Y. Yoshino and Henry Lawrence

Keywords: Media and Broadcasting Industry

Find at Harvard

1998
Working Paper

Organizational Form and Risk Taking in the U.S. Cable Television Industry

By: Thomas R. Eisenmann

Keywords: Risk Management; Organizational Design; Television Entertainment; Media and Broadcasting Industry; United States

21 Nov 2016
Research & Ideas

It Matters That Your CEO Doesn't Know Much About Sales

across levels and functions. US companies alone spend about $900 billion on sales efforts annually. That’s more than 3 times what they spend on media advertising and about 10 times what they spend on social View Details

Keywords: by Michael Blanding

29 Apr 2013
Research & Ideas

Diagnosing the ‘Flutie Effect’ on College Marketing

football. “I am hesitant to say schools choose to invest in athletics just because of the spillover effect into academics” "The primary form of mass media advertising by academic institutions in the United States is, arguably,... View Details

Keywords: by Sean Silverthorne; Education; Advertising; Sports

01 May 2008
Research & Ideas

The Marketing Challenges of the China Olympics

advertising boost may be less than expected. Instead of long-term preset media advertising buys, many companies are planning short-term promotional bursts that they can activate as late as July and August if all appears to be in place for... View Details

Keywords: by John Quelch; Sports

August 2024 (Revised January 2025)
Case

Barbie: Reviving a Cultural Icon at Mattel

By: Elie Ofek, Ryann Noe and Sarah Mehta

The 2023 release of the live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to... View Details

Keywords: Brands and Branding; Media; Intellectual Property; Business Strategy; Entertainment; Gender; Public Opinion; Marketing Strategy; Consumer Products Industry; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Retail Industry; United States

13 Apr 2020
Research & Ideas

Small Businesses Are Worse Off Than We Thought

questions come up and new questions about the evolving landscape come up,” he says, “we’re hoping to keep asking in rapid fire questions to small business owners to help guide the policy and managerial discussions.” About the Author Kristen Senz is a writer and social... View Details

Keywords: by Kristen Senz; Financial Services

23 Mar 2020
Research & Ideas

Product Disasters Can Be Fertile Ground for Innovation

Galasso wanted to see if the sustained media attention would have a positive effect on pushing safety-related innovation in diagnostic devices using radiation. To judge that, they examined new patent applications filed after the news of... View Details

Keywords: by Michael Blanding; Health; Medical Devices & Supplies

01 Mar 2018
What Do You Think?

Two Decades Later, is the 'New Economy' Finally Here?

of the notion that we have entered such an era. There were a few exceptions. DDB cited the example of publishing: “what took 300 people in 1970s to do at Umbroller took 100 at APC and 1 at Simply Media in eBooks & audiobooks. Plus... View Details

Keywords: by James Heskett

14 Apr 2014
Research & Ideas

Difficulties for Women Bridging Racial, Generational, and Global Divides

adopted a no-telecommuting policy a month after Yahoo! did, and male CEO Hubert Joly faced significantly less media coverage for the move. Sheppard presented findings from several experiments exploring the perception that women are... View Details

Keywords: by Carmen Nobel

18 Jun 2014
Research & Ideas

Leading Innovation is the Art of Creating ‘Collective Genius’

of Leading Innovation, was written by Hill, the Wallace Brett Donham Professor of Business Administration, with Greg Brandeau, former CTO of The Walt Disney Studios and current COO/president of Media Maker; Emily Truelove, a PhD candidate... View Details

Keywords: by Kim Girard

11 Jun 2007
Lessons from the Classroom

Teaching the Next Generation of Energy Executives

You may think that being an energy executive—especially a manager in a leading oil company—might be the easiest job around. Just flip the production switch, and watch gas prices head toward $4 a gallon. But students enrolled in Harvard Business School professor Forest... View Details

Keywords: by Julia Hanna; Energy; Utilities

04 Jun 2013
First Look

First Look: June 4

banks, manipulated LIBOR to gain profits and/or limit losses from derivative trades. In addition, between 2007 and 2009 the firm had made dishonestly low LIBOR submission rates to dampen market speculation and negative media comments... View Details

Keywords: Sean Silverthorne

Article

How to Launch Your Digital Platform: A Playbook for Strategists

By: Benjamin Edelman

The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to these platforms because they create significant value and have modest... View Details

Keywords: Platforms; Launch; Mobilization Strategy; Two-Sided Platforms; Network Effects; Adoption; Entrepreneurship; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry

Read Now

12 Oct 2017
Cold Call Podcast

Telemundo: The Fastest Growing TV Network in the United States

Keywords: Re: Henry W. McGee; Media & Broadcasting; Media & Broadcasting

October 2023 (Revised January 2025)
Case

Sydney Loves Kevin

By: Ryan W. Buell and Himabindu Lakkaraju

Kevin Roose was a columnist and podcast host for the New York Times, who focused on technology and its effects on society. When Microsoft launched the latest version of its search engine Bing in February 2023, the company invited Roose to its Redmond campus to... View Details

Keywords: Newspapers; AI and Machine Learning; Technology Adoption; Technological Innovation; Perspective; Media and Broadcasting Industry; Media and Broadcasting Industry

April 2018
Teaching Plan

NBCUniversal Telemundo: Transforming Latino Television

By: Henry McGee

Teaching Plan for HBS No. 318-018. View Details

Keywords: Television Industry; Television Advertising; Broadcasting; Telecommunications; Internet; Digital Marketing; Media and Broadcasting Industry; Media and Broadcasting Industry; Miami

March 2010 (Revised October 2010)
Case

The Huffington Post

By: Thomas R. Eisenmann, Toby E. Stuart and David Kiron

In Feb. 2010, management of the Huffington Post, a fast-growing but not-yet-profitable Internet newspaper that aggregates blog posts from unpaid contributors and excerpts of stories originally published by other news sites, faces a number of decisions about its growth... View Details

Keywords: Networks; Business Model; Cost vs Benefits; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry