Publications

25 Jun 2020
Blog Post

Harvard Business School Class of 2021 Student Profiles

Organization, Entertainment & Media Club, HBS Tech Club, Volleyball Club Laura Sandoval “I almost didn’t apply here because I didn’t think I’d get accepted – why waste time on a long shot? But I’m glad I accepted the risk and took a... View Details

April 2014 (Revised July 2017)
Case

The Tate's Digital Transformation

By: Jill Avery

John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate's... View Details

Keywords: Digital; Marketing Communication; Non-profit Management; Marketing; Marketing Strategy; Nonprofit Organizations; Social Media; Entertainment and Recreation Industry; Tourism Industry; United Kingdom

18 Nov 2014
First Look

First Look: November 18

Publications November 2014 Wiley Encyclopedia of Management Management as a Profession By: Khurana, Rakesh, and Eric Baldwin Abstract—No abstract available. Publisher's link: http://www.wiley.com/WileyCDA/WileyTitle/productCd-1119972515.html November 2014 Marketing... View Details

Keywords: Sean Silverthorne

29 Jul 2014
Working Paper Summaries

Learning from the Kursk Submarine Rescue Failure: The Case for Pluralistic Risk Management

Keywords: by Anette Mikes & Amram Migdal

November 2019 (Revised February 2020)
Case

Hormel Foods

By: David E. Bell and Natalie Kindred

In 2019, CEO Jim Snee is weighing how to shape the image of Hormel Foods, one of the largest U.S. meat and food companies, at a time when the industry faces unprecedented scrutiny. Based in the small town of Austin, Minnesota, the nearly 130-year-old firm is best known... View Details

Keywords: Brand Portfolio Strategy; Brands and Branding; Product; Strategy; Marketing Strategy; Risk Management; Agriculture and Agribusiness Industry; Food and Beverage Industry; Consumer Products Industry; United States; China

27 Nov 2019
Sharpening Your Skills

Secrets for Creating a Long-Lasting Brand

of Social Media MarketingA decade-and-a-half after the dawn of social media marketing, brands are still learning what works and what doesn't with consumers. How Helena Rubinstein Used Tall Tales to Turn... View Details

Keywords: by Sean Silverthorne; Retail

08 May 2024
News

Michael Bloomberg (MBA 1966) Awarded Medal of Freedom

Michael Bloomberg (MBA 1966) was one of 19 people awarded the Presidential Medal of Freedom at the White House on May 2. “From finance to media to philanthropy, Michael Bloomberg has revolutionized our economy,” President Biden said as he conferred the Nation’s highest... View Details

12 Dec 2011
HBS Case

HBS Cases: Clocky, the Runaway Alarm Clock

In the spring of 2005, media outlets from Gizmodo to Good Morning America were buzzing about Clocky, an alarm clock that jumped off the nightstand and rolled away chirping and beeping, forcing its owner to get out of bed to turn it off... View Details

Keywords: by Carmen Nobel; Consumer Products

21 Nov 2019
Research & Ideas

Do TV Debates Sway Voters?

87 percent, during the two months before an election, indicating that the information received in this period matters overall. Voters who switched candidates didn’t change their policy preferences. Voters’ policy views remained consistent, despite the onslaught of... View Details

Keywords: by Danielle Kost

Web

News - Institute For Strategy And Competitiveness

HBS ISC Resources Resources Video Courses Data Events & Presentations Frameworks News Publications News In The News Here you will find a curated collection of the media coverage of the work of the Institute in value-based health care.... View Details

Web

Video - Institute For Strategy And Competitiveness

Michael E. Porter presents at the Shared Value Leadership Summit on how creating both business and social value makes a company stand out against the competition. 22 JANUARY 2015 Media Mention Divergence Is the Narrative of U.S. Economy... View Details

04 Jun 2020
Book

It’s Not About You: Why Leaders Need to Look Outward

UNLEASHED: The Unapologetic Leader's Guide to Empowering Everyone Around You by Frances Frei and Anne Morriss. Copyright 2020 Frances Frei and Anne Morriss. All rights reserved. About the Author Kristen Senz is a writer and social media... View Details

Keywords: by Kristen Senz

01 Aug 1998
News

Spangler Family Gift Endows New Campus Center

a post office, the Coop, a travel center, and automated bank-teller machines. The top floor of the building will house over twenty "project rooms," sized for meetings of up to ten people and equipped with technology and media service... View Details

Keywords: Nancy O. Perry

April 2020
Teaching Note

Glossier: Co-Creating a Cult Brand with a Digital Community

By: Jill Avery

Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution... View Details

Keywords: Digital Marketing; Crowdsourcing; CRM; Startup; Direct-to-consumer; DTC; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Customer Relationship Management; Venture Capital; Business Startups; Entrepreneurship; Social Media; Beauty and Cosmetics Industry; United States

Web

Information Technology | About

Copyright Act (DMCA) Standards for Electronic Communication & Interaction Communications with Large Groups Use of Networking and Social Media Tools Use of Computers and Wireless Devices in the Classroom Media/Reporters in the HBS Learning... View Details

August 2015 (Revised June 2019)
Case

Shonda Rhimes' ShondaLand

By: Anita Elberse and Henry McGee

In January 2015, superstar television creator Shonda Rhimes, whose production company ShondaLand dominates American television's most competitive and lucrative night with three shows in primetime on network ABC's Thursday night, is plotting the future. One challenge... View Details

Keywords: Entertainment; Television; Broadcasting; Creative Industries; Television Industry; Product Portfolio Management; Superstar; Talent Management; Television Entertainment; Media; Creativity; Marketing; Talent and Talent Management; Personal Development and Career; Media and Broadcasting Industry; United States

2009
Working Paper

Negotiating the Path of Abraham

By: Kimberlyn Leary, James K. Sebenius and Joshua Weiss

In the face of daunting barriers, the Abraham Path Initiative envisions uncovering and revitalizing a route of cultural tourism that follows the path of Abraham and his family some 4,000 years ago across the Middle East. It begins in the ancient ruins of Harran, in... View Details

Keywords: Development Economics; Social Entrepreneurship; Negotiation; Business and Community Relations; Business and Government Relations; Religion; Environmental Sustainability; Tourism Industry; Middle East