Publications

19 Sep 2007
Working Paper Summaries

Strategic Interactions in Two-Sided Market Oligopolies

Keywords: by Emmanuel Farhi & Andrei Hagiu

27 Mar 2014
News

From Marx to Marketing

VLACHOUTSICOS Photo courtesy of Charalambos Vlachoutsicos The year 2014 marks the 25th anniversary of the fall of the Berlin Wall, the seismic event that symbolized the collapse of the Soviet empire and the end of communist rule in Russia... View Details

18 Oct 2013
News

The State of U.S. Markets Post-Shutdown

January 2010
Background Note

In the Spotlight: The Market for Iron Ore

By: Aldo Musacchio, Tarun Khanna and Jenna Bernhardson

This note discusses the structure and functioning of the market for iron ore. This market has traditionally functioned using a benchmark pricing mechanism, in which large steel mills in Japan (now in China) negotiate the benchmark price with the largest of the big... View Details

Keywords: Industry Structures; Mining; Price; Valuation; Business Strategy; Demand and Consumers; Business and Government Relations; Mining Industry; China

01 Jun 2018
News

Disrupting India’s Dental Market

all confined to India, although some of the auxiliary services Clove has developed could be marketed beyond. For example, Singh created an online marketplace for dental instruments and equipment, called... View Details

Keywords: Sasha Issenberg

05 May 2003
What Do You Think?

Is This a Golden Era for Marketing Productivity?

respondents concerned the misuse of such techniques. As Tom Henkel put it, "I'm sure the same companies that wasted time and money on poorly designed surveys and focus groups will engage in similarly... View Details

Keywords: by James Heskett

January 1983 (Revised June 1985)
Case

Mary Kay Cosmetics, Inc.: Marketing Communications

By: John A. Quelch

Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants. View Details

Keywords: Marketing Communications; Salesforce Management; Decision Making; Performance Effectiveness; Management Teams; Beauty and Cosmetics Industry; United States

Educators

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Web

Resources - Creating Emerging Markets

conference papers, and graduate level research. Stories of Corruption CEM has started a blog series featuring personal accounts of corruption in emerging markets as a means of fostering transparent data... View Details

Web

Blog - Creating Emerging Markets

Blog Introducing the Creating Emerging Markets Sustainability Series Lynn Schenk and Maxim Pike Harrell 03 Nov 2022 Creating Emerging Markets Sustainability Series - COP27... View Details

April 2013
Teaching Note

New Resource Bank: In Pursuit of Green (TN)

By: Christopher Marquis and Juan Almandoz

This case involves the founding and early life of a new bank enterprise in San Francisco with a commitment to the cause of sustainability. It illustrates the opportunities and challenges of banking on values and of specifying and making explicit the practical... View Details

Keywords: Business And Society; Entrepreneurial Management; Growth Strategy; Social Enterprise; Leadership; Corporate Social Responsibility and Impact; Entrepreneurship; Business and Community Relations; Growth and Development Strategy; Banking Industry; San Francisco

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2005
Other Unpublished Work

A Call for Participatory Decision Making: Discussion Paper on World Bank-Civil Society Engagement

By: S. Herz and Alnoor Ebrahim

Keywords: Decision Making; Civil Society or Community

Article

Dynamic Consumption and Portfolio Choice with Stochastic Volatility in Incomplete Markets

By: George Chacko and Luis M. Viceira

Keywords: Decision Choices and Conditions; Investment; Markets

09 Oct 2009 - 10 Oct 2009
Lecture

Strengthening the Market Economy-the Crisis and Beyond." Panel Facilitator, "HBS-International Chamber of Commerce Conference on the Future of the Market System

By: Lynn S. Paine

Keywords: Economic Systems; Markets; Crisis Management

20 Jun 2019
News

What Tech Pioneers Can Learn From Emerging Markets

December 2008
Article

To Innovate or Imitate? Entry Strategy and the Role of Market Research

By: Elie Ofek and Ozge Turut

Keywords: Innovation and Invention; Strategy; Markets; Research

Research Summary

Challenging Conditions, Social Networks, and the Success of Academic Research in Marketing

with Elie Ofek and Stav Rosenzweig View Details

Article

Coming to America: IPOs from Emerging Market Issuers

By: Robert Bruner, Susan Chaplinsky and Latha Ramchand

We compare the issue costs of 299 companies from emerging and developed market countries making initial public offerings (IPOs) in the United States between 1991 and 2001. Our results indicate that IPOs from emerging markets experience the same costs on average as IPOs... View Details

November 2013
Case

Coca-Cola: Liquid and Linked

By: John Gourville and Noah Fisher

Coca-Cola is considering which of several global marketing/promotional efforts to bring to the United States. Each has proven successful in other parts of the world, but for varying reasons. All represent efforts outside of the industry's normal advertising-based... View Details

Keywords: Marketing; Promotions; Advertising; Marketing Strategy; Advertising Campaigns; Global Strategy; Food and Beverage Industry; United States

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Article

Investor Sentiment in the Stock Market

By: Malcolm Baker and Jeffrey Wurgler

We examine how investor sentiment affects the cross-section of stock returns. Theory predicts that a broad wave of sentiment will disproportionately affect stocks whose valuations are highly subjective and are difficult to arbitrage. We test this prediction by... View Details

Keywords: Financial Markets; Stocks; Investment Return; Valuation; Forecasting and Prediction; Volatility; Price; Risk and Uncertainty; Behavioral Finance