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  • 21 Apr 2008
  • Research & Ideas

The New Math of Customer Relationships

links between satisfied employees and satisfied customers have on practitioners? Jim Heskett: While we don't spend any time tracking the impact, Earl and I (as well as our coauthors who, over the years, have included Chris Hart, Len... View Details
Keywords: by Sean Silverthorne
  • 21 Mar 2011
  • Research & Ideas

Are We Thinking Too Little, or Too Much?

you've done something the same way for 10 years, it might be time to reconsider.” "Academics traditionally have taken two different approaches to decision-making," says Norton, who teaches in the View Details
Keywords: by Carmen Nobel
  • June 1994 (Revised March 1995)
  • Background Note

New Product Commercialization: Common Mistakes

By: V. Kasturi Rangan
Addresses the common mistakes made in new product development and launch. Many times customers' and suppliers' perceptions of the degree of product/market innovation do not match. One of them may view the innovations as a "breakthrough," but the other may view it only... View Details
Keywords: Product Development; Product Launch; Problems and Challenges
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  • April 2010
  • Article

Performance Persistence in Entrepreneurship and Venture Capital

By: Paul A. Gompers, Josh Lerner, David Scharfstein and Anna Kovner
This paper presents evidence of performance persistence in entrepreneurship. We show that entrepreneurs with a track record of success are much more likely to succeed than first-time entrepreneurs and those who have previously failed. In particular, they exhibit... View Details
Keywords: Performance; Entrepreneurship; Venture Capital; Private Equity; Market Timing; Competency and Skills; Success; Business Startups
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  • Web

Finance - Faculty & Research

code that should allow other researchers to use remote sensing for yield estimation and program evaluation. June 2025 Case (Family) Size Matters: Nico Oprée and the Decreasing Power of Family Unity over Time By: Lauren Cohen , Octavian... View Details
  • 11 Apr 2023
  • Op-Ed

The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone

weeks: Prepare the groundwork. Before you step into the job on Day One, you should already know as much about the position and the organization as possible. If you’re appointed from outside the organization, ask to extend your start date by a month, so you can visit... View Details
Keywords: by John Quelch
  • February 2023 (Revised March 2025)
  • Case

Graphic Packaging: Project Cowboy (A)

By: Benjamin C. Esty and E. Scott Mayfield
In July 2019, Graphic Packaging CEO Michael Doss was proposing a $600 million investment in a new machine to produce coated recycled board (CRB), a type of paper packaging used for consumer products (cups, cereal boxes, beverage boxes, etc.) that utilized recycled... View Details
Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Manufacturing Industry; United States; North America
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  • Person Page

Media

Media

This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details

  • 07 Aug 2012
  • Working Paper Summaries

Financial vs. Strategic Buyers

Keywords: by Marc Martos-Vila, Matthew Rhodes-Kropf & Jarrad Harford
  • Research Summary

Current Research

By: Leslie K. John

Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.

Professor John’s work has been published in leading... View Details

  • 07 Oct 2013
  • Research & Ideas

The Case for Combating Climate Change with Nuclear Power and Fracking

If you ask any given environmentalist to identify the biggest threat to the planet, you may expect to hear about man-made climate change, consumerism, or overpopulation. But if you ask Harvard Business School's Joseph B. Lassiter, he'll toss in another: single-issue... View Details
Keywords: by Carmen Nobel; Energy; Utilities
  • Web

Research Areas - Doctoral

Program for Research in Markets & Organizations Research Areas 36ms HBS faculty conduct research on a wide variety of topics. In the application you must indicate your top three choices of research areas, in order of preference, from the... View Details
  • 28 May 2024
  • In Practice

Job Search Advice for a Tough Market: Think Broadly and Stay Flexible

need to get to breakeven and to deal with unreasonable valuation expectations of the last several years. That being said, my research and research by others has shown that venture capital and startup market slowdowns are opportune View Details
Keywords: by Rachel Layne

    Strong Brands, Strong Relationships

    From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that... View Details

    • 04 May 2020
    • Research & Ideas

    Predictions, Prophets, and Restarting Your Business

    media usage had declined among Americans less than 35 years old, and the only age group using Facebook more were people 55 or older, according to Edison Research.) As a marketing medium, online channels were cluttered and increasingly... View Details
    Keywords: by Frank V. Cespedes
    • 20 Aug 2020
    • Blog Post

    Being patients compelled us. Sequoia inspired us. HBS sustained us.

    marketing dollars (and influence) from clinics or drug companies. While in treatment, I was a very junior partner (pretty much sweeping the floors) at Sequoia Capital and I’d learned that small teams change the world. Take Instagram or... View Details
    • Research Summary

    The Institutional Foundations of Lending: Indirect Regulation and State-Building

    The Institutional Foundations of Lending: Indirect Regulation and State-Building makes two main theoretical contributions to the scholarship on credit markets and institutional development. First, the book demonstrates that opportunistic lenders can take... View Details
    • January 2014 (Revised March 2015)
    • Case

    Google Car

    By: Karim R. Lakhani, James Weber and Christine Snively
    By 2013, Google, while not a traditional manufacturer of automobiles, had invested millions of dollars in its self-driving cars which had logged over 500,000 miles of testing. The Google management team faced several questions. Should Google continue to invest in the... View Details
    Keywords: Digital Services; Innovation; Technology; Technological Innovation; Internet and the Web; Market Entry and Exit; Transportation; Auto Industry; United States
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    • February 2000 (Revised November 2002)
    • Case

    QuickenInsurance: The Race to Click and Close (A)

    By: Lynda M. Applegate
    ES Technologies started in 1976 as a storefront in Tempe, Arizona selling personal computer kits to hobbyists. Twenty years later, revenues exceeded $3.5 billion, and the business had evolved from a computer store to a master reseller and full-line integrator of... View Details
    Keywords: Customer Value and Value Chain; Entrepreneurship; Technological Innovation; Growth and Development Strategy; Industry Structures; Business Strategy; Competitive Strategy; Information Technology; Information Technology Industry; Arizona
    Related
    • 28 Feb 2017
    • First Look

    First Look at New Research, February 28

    that when Craigslist enters a newspaper’s market, the newspaper repositions itself away from other newspapers by changing its content. This results in greater differentiation between newspapers in a market but occurs primarily in View Details
    Keywords: Sean Silverthorne