Publications

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September 2001 (Revised October 2018)
Case

DIENA

By: Robert Simons and Indra Reinbergs

Requires students to draw a new organization structure diagram for a rapidly evolving business. A/S DIENA is a newspaper publisher founded during Latvia's 1990/91 struggle for independence from the USSR with a clear social mission to support democracy. With the help of... View Details

Keywords: Employee Ownership; Organizational Design; Marketing Strategy; Managerial Roles; Growth and Development; Economic Systems; Journalism and News Industry; Journalism and News Industry; Latvia

01 Jun 2011
News

Eye in the Storm

business-model and financial challenges confronting traditional media everywhere. Schocken is a free-market, pro-business advocate who is “a singular force in Israeli journalism on issues such as free... View Details

Keywords: News, Library, Internet, and Other Services; News, Library, Internet, and Other Services

October 2006 (Revised February 2007)
Background Note

How Media Choices are Changing Online Advertising

By: Stephen P. Bradley and Nancy Bartlett

What is the response by advertisers as media consumption moves to the digital medium? Provides an overview of online advertising in mid-2006 and discusses the impact of an increasingly fractured media landscape and its accompanying expanding advertising options. View Details

Keywords: Digital Marketing; News; Media; Emerging Markets; Internet and the Web; Perspective; Disruption; Journalism and News Industry

October 1976 (Revised October 1985)
Case

Washington Post (A)

Concerns the 1975 strike of the pressmen against the Washington Post. Illustrates the importance of past practices of both unions and management and collective bargaining. Also illustrates implementation problems associated with new technologies as well as problems... View Details

Keywords: Management Practices and Processes; Labor Unions; Journalism and News Industry; District of Columbia

01 Sep 2012
News

Joint Venture

oversaw some big changes at the Bulletin, leaving the magazine far better than he found it. We will miss his good humor, positive attitude, grace under pressure, and devotion to the Bulletin. We wish him... View Details

Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

September 1991 (Revised December 1991)
Case

USA Today Decision, The: Making Headlines Across the Nation (A)

This two-part case series describes how the option of launching USA Today was defined and evaluated by the Gannett Corp. This case supports a broad discussion of whether the concept of a national, general interest daily fits with the changing external environment and... View Details

Keywords: Strategic Planning; Decision Making; Product Launch; Product Development; Journalism and News Industry; Journalism and News Industry; United States

10 Dec 2014
News

Front-Row Seat

Bradley merged the Atlantic magazine’s Boston operations with those of the National Journal and Government Executive, just 3 of 55 employees elected to make the move to Washington, DC. Nearly 150 years after... View Details

Keywords: Julia Hanna; digital media; Corporate, Subsidiary, and Regional Managing Offices; Corporate, Subsidiary, and Regional Managing Offices

16 Aug 2006
Research & Ideas

Is MySpace.com Your Space?

Harvard Business School and an expert on interactive advertising, to give us a quick overview of the MySpace phenomenon. Deighton was the founding co-editor of the Journal of Interactive Marketing, which... View Details

Keywords: by Sean Silverthorne; Advertising; Information; Publishing

24 Apr 2007
First Look

First Look: April 24, 2007

magazine journalism early in the 1930s, Luce was able to cover some of the largest political and social events of the 20th century, including Charles Lindbergh's flight, World... View Details

Keywords: Sean Silverthorne

March 2009 (Revised June 2011)
Case

The Guardian: Transition to the Online World

By: David J. Collis, Peter W. Olson and Mary Furey

The Guardian had been an early innovator in online newspapers and had not only become the leading U.K. newspaper web site, but was making strides with audiences outside of the U.K. However, The Guardian had been losing money since 2000, and, in spite of the relative... View Details

Keywords: Business Model; Revenue; Newspapers; Organizational Change and Adaptation; Risk and Uncertainty; Business Strategy; Online Technology; Journalism and News Industry; Journalism and News Industry; United Kingdom

24 May 2004
Research & Ideas

The Watsons: IBM’s Troubled Legacy

event and was broadcast. In a burst of understatement, Fortune magazine described the symphony as "somewhat programmatic in nature." The second movement contained a melodic reference to the most... View Details

Keywords: by Richard S. Tedlow

March 2003 (Revised October 2003)
Case

Mercury Rising: Knight Ridder's Digital Venture

Captures the efforts of newspaper publisher Knight Ridder to create a digital venture. Knight Ridder proves to be a pioneer in digital publishing, launching the first online newspaper site; builds a network of newspaper sites called Real Cities; and invests in... View Details

Keywords: Internet and the Web; Business Growth and Maturation; Market Entry and Exit; Corporate Entrepreneurship; Newspapers; Innovation and Invention; Journalism and News Industry

June 2010 (Revised October 2011)
Case

ProPublica

By: Michel Anteby, Philippe Bertreau and Charlotte Newman

Stephen Engelberg, ProPublica's managing editor, entered the organization's newsroom located in lower Manhattan on September 16, 2008. He knew a historical financial debacle was happening at his doorstep, yet none of his journalists were covering that beat. It would... View Details

Keywords: Employee Relationship Management; Leadership; Leading Change; Resource Allocation; Organizational Culture; Motivation and Incentives; Journalism and News Industry; Journalism and News Industry; New York (city, NY)

04 Mar 2008
News

HBS Blogs

Blogs have long since come into their own. After all, they’ve been around since 1994, and just recently a blogger received the George Polk Award for excellence in journalism. So it seems a good time to recognize blogs by HBS alums View Details

Keywords: Keith Larson; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services

July 2017 (Revised November 2017)
Case

Media Markets Down South: Goldman Sachs' Investment in Grupo Clarín

By: Rafael Di Tella, Jose Liberti and Sarah McAra

Founded in 1945, Grupo Clarín expanded over several decades to become Argentina’s largest media conglomerate. With leading positions in newspapers, broadcast television, broadcast radio, cable television, and Internet services, Grupo Clarín caught the attention of... View Details

Keywords: Media; Business and Government Relations; Risk and Uncertainty; Initial Public Offering; Investment; Journalism and News Industry; Journalism and News Industry; Argentina

June 2023
Case

Dan McCrum - Unmasking Wirecard

By: Jonas Heese, Charles C.Y. Wang, Tonia Labruyere and Carlota Moniz

Dan McCrum, an investigative journalist for the Financial Times, had spent the past six years fighting to expose German payment processing firm Wirecard. The company had enjoyed years of exponential growth and was viewed by several investors as the poster child of... View Details

Keywords: Crime and Corruption; Accounting; Journalism and News Industry; Journalism and News Industry; Europe; United Kingdom; Germany