Internet Marketing - Publications - Faculty & Research

20 Feb 2001
Research & Ideas

What’s Next for Japan

of the world caught up. The company model was correct but incomplete. It came up short in creating unique market strategy, unique brand images, and unique value propositions. Competition became a zero-sum game. Everybody was imitating... View Details

Keywords: by Hilah Geer

October 2001 (Revised January 2002)
Case

Philipp Justus at eBay Germany (A)

By: Linda A. Hill and Maria Farkas

A week after becoming country manager of eBay's recently acquired German auction site, Philipp Justus must steer the company through a massive technical integration with eBay's Web site. Throughout the seven-month project, Justus and his team must master the challenge... View Details

Keywords: Organizational Design; Leadership; Internet and the Web; Globalized Firms and Management; Mergers and Acquisitions; Managerial Roles; Management Teams; Management Practices and Processes; Auctions; Retail Industry; Information Technology Industry; Germany

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06 Oct 2015
First Look

October 6, 2015

economic impact of digitization, with each chapter identifying a promising new area of research. The Internet is one of the key drivers of growth in digital communication, and the first set of chapters discusses basic supply-and-demand... View Details

Keywords: Sean Silverthorne

01 Dec 2016
News

Vive la Madeleine!

the pantheon of classic French treats. In the 1980s, the company employed nearly 400 workers and enjoyed a 40 percent market share. Subjected to a series of buyouts, the product line shifted to a more mass-market approach that led to a... View Details

Keywords: Julia Hanna; illustrations by Natalya Balnova

19 May 2014
Research & Ideas

Why Companies Should Compete for Your Privacy

competition among firms? In the working paper Competing with Privacy, Ramon Casadesus-Masanell and Andrés Hervás-Drane "consider a market where firms set prices and disclosure levels for consumer information, and consumers observe both... View Details

Keywords: by Dina Gerdeman; Consumer Products

02 Jan 2018
First Look

First Look at New Research and Ideas, January 3, 2018

as environmental challenges evolved, Swedish universities assumed leadership in creating environmental knowledge, while conventional management consultancies entered the market of environmental management. Download working paper:... View Details

Keywords: Sean Silverthorne

04 Dec 2012
First Look

First Look: December 4

resulting endogenous scarcity of informed investors exacerbates primary market collapses in bad times. Inefficiency arises because informed investors are a public good from the perspective of originators. All originators benefit from the... View Details

Keywords: Carmen Nobel

07 Nov 2017
First Look

New Research and Ideas: November 7, 2017

Fall 2017 Business History Review The Alternative Business History: Business in Emerging Markets By: Austin, Gareth, Carlos Davila, and Geoffrey Jones Abstract—This article suggests that the business history of emerging View Details

Keywords: Carmen Nobel

23 Feb 2009
Research & Ideas

Creative Entrepreneurship in a Downturn

systematically identify opportunities all around them. Martha Lagace: Your work highlights many opportunities for innovation and success despite the serious market conditions facing entrepreneurs. What about past experience and the... View Details

Keywords: by Martha Lagace

01 Jun 1996
News

Class Acts

participants with a glimpse into the future of cyberspace. Next year, Kapoor may find himself an invited guest at that event, since he'll be working on content development at the @Home Network, a high-profile Silicon Valley startup providing high-speed View Details

02 Jan 2001
Research & Ideas

Gurus in the Garage

interviewed share one habit: they refuse to make decisions for the entrepreneurs. Otherwise, their teaching methods vary tremendously. Learning by Doing When Michael Chiarello, founder and CEO of NapaStyle, was developing the idea for his "media-driven View Details

Keywords: by Dorothy Leonard & Walter Swap

December 2018
Case

Choosy

By: Jeffrey J. Bussgang and Julia Kelley

Founded in 2017, Choosy is a data-driven fashion startup that uses algorithms to identify styles trending on social media. After manufacturing similar items using a China-based supply chain, Choosy sells them to consumers through its website and social media pages.... View Details

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01 Apr 2000
News

A Place in the Sun

in a culture where it's very difficult for people to tell other people what to do. It's not the usual supervisory manager-submanager structure found in the United States." Before coming to Turtle Island, Evanson was involved in the emerging View Details

Keywords: Julia Hanna and Garry Emmons

04 Sep 2018
First Look

New Research and Ideas, September 4, 2018

should hire for curiosity, model inquisitiveness, emphasize learning goals, let workers explore and broaden their interests, and have “Why?” “What if ?” and How might we ?” days. Doing so will help their organizations adapt to uncertain View Details

Keywords: Dina Gerdeman

01 Oct 2000
News

The Entrepreneurial Venture

entrepreneurial activity, which drew people away from large companies and encouraged them to take risks. Bill Sahlman: Also, when we graduated from HBS, the economy was in recession, inflation and interest rates were high, productivity growth was low, and the stock... View Details

Web

Faculty & Advisors | MBA

commercialization to market leadership. He is a former US Army Ranger. In addition to work with MS/MBAs, Tom has also taught Entrepreneurship and Innovation at Harvard College Thomas R. Eisenmann Howard H. Stevenson Professor of Business... View Details

13 Jan 2021
News

Silicon Valley’s “Detroit Moment”

Out-Innovate, calls it the “frontier market model.” Founded in places with limited resources and nascent entrepreneurial ecosystems, these startups have to be scrappier and leaner. And these limitations, Alex says, make businesses more... View Details

August 2021
Case

Orchadio's First Two Split Experiments

By: Iavor I. Bojinov, Marco Iansiti and David Lane

Orchadio, a direct-to-consumer grocery business, needs to conduct its first two A/B tests—one to evaluate the effectiveness and functioning of its newly redesigned website, and one to market-test four versions of a new banner for the website. To do so, it will rely on... View Details

Keywords: Information Management; Technological Innovation; Knowledge Use and Leverage; Resource Allocation; Marketing; Measurement and Metrics; Customization and Personalization; Information Technology; Internet and the Web; Digital Platforms; Information Technology Industry; Food and Beverage Industry

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15 Dec 2015
News

The Year in Ideas 2015

1991): to provide continuous Internet access to the planet’s unconnected billions through, in Cassidy’s words, a “complex choreography where thousands of balloons are being steered and programmed all in an automated fashion.” The... View Details

Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White

February 2017
Case

BlaBlaCar: The Road Ahead...

By: Karim R. Lakhani, Arun Sundararajan, Emilie Billaud and Caroline Caltagirone

In 2017, the co-founders of BlaBlaCar—the world’s largest long-distance carpooling company—reflected on the evolution of their venture and the way forward. BlaBlaCar had reached critical mass and size; yet staying still was not going to be enough to be relevant and... View Details