Publications

March 2021
Case

Astralis Group: Determining a Brand Strategy

By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emilie Billaud

After launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for... View Details

August 2024 (Revised February 2025)
Case

Novo Nordisk Foundation

By: Debora L. Spar and Julia M. Comeau

In 2024, Novo Nordisk A/S was one of the most profitable firms in the world, thanks largely to just two GLP-1-based drugs, Ozempic and Wegovy. Unusually, this incredibly profitable firm was controlled not by individual private shareholders, but by a non-profit... View Details

Keywords: Pharmaceutical Companies; Diabetes; Obesity; Foundation; Non-profit Management; Profit; Corporate Governance; Business or Company Management; Corporate Social Responsibility and Impact; Expansion; Philanthropy and Charitable Giving; Nonprofit Organizations; Pharmaceutical Industry; Denmark; Europe

August 1977 (Revised April 1987)
Case

Crown Cork & Seal Co., Inc.

By: Richard G. Hamermesh, Karen Gordon Mills and John P. Reed

Describes the technical, economic, and competitive trends in the metal container industry. The strategy of Crown Cork and Seal is then described in relation to these trends. Focuses on two immediate threats to Crown's strategy: the future of aerosol cans, given the... View Details

Keywords: Business Strategy; Industry Structures; Environmental Sustainability; Trends; Manufacturing Industry

December 2009 (Revised February 2010)
Case

The Investment Fund for Foundations (TIFF) in 2009

By: Luis M. Viceira and Brendon Christopher Parry

In late June 2009, management at The Investment Fund for Foundations (TIFF) was considering expanding the footprint of the TIFF Diversified Fund (TDF), the first truly comprehensive endowment management vehicle offered under the TIFF banner. The recent large capital... View Details

Keywords: Financial Crisis; Asset Management; Financial Strategy; Investment Funds; Risk Management; Product Marketing; Financial Services Industry; United States

26 May 2022
HBS Case

Apple vs. Feds: Is iPhone Privacy a Basic Human Right?

privacy comes under fire An industrial engineer known for his practical work style and deep manufacturing expertise, Cook has used his position to take on several hot-button topics, including fighting discrimination against people who... View Details

Keywords: by Avery Forman

Alan D. MacCormack

Alan MacCormack is the MBA Class of 1949 Adjunct Professor of Business Administration at the Harvard Business School, a member of The Digital, Data, and Design (D^3) Institute at Harvard, and a core faculty member... View Details

Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry

01 Oct 2001
Research & Ideas

How To Make Restructuring Work for Your Company

appropriately staged over a number of years. This situation could be said to characterize the mainframe computer industry during the 1980s, when business customers moved away from mainframes towards UNIX-based "open... View Details

Keywords: by Stuart C. Gilson

16 Apr 2001
Research & Ideas

Strategy and the Internet

If average profitability is under pressure in many industries influenced by the Internet, it becomes all the more important for individual companies to set themselves apart from the pack—to be more profitable than the average performer.... View Details

Keywords: by Michael E. Porter

Research Summary

Overview

By: Boris Vallee

Professor Vallée focuses on financial innovation, investigating it from different angles. This research thread has led him to relate the methods and insights of corporate finance and banking with those of other subfields, including household finance, public finance,... View Details

09 Mar 2023
Blog Post

African American Student Union Spotlight on Joint Degrees

before and during the MBA program. Chris Egi (JD/MBA 2026) Where is your hometown? My hometown is Markham, Ontario, Canada, a suburb of the Greater Toronto Area. What was your pre-MBA industry and role? Before HBS, I was an investment... View Details

16 Jun 2020
Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

COVID-deaccession, it is even more critical for firms to become more customer centric by researching and understanding their customers’ new problems caused by fear, isolation, physical distancing, and financial constraints, and attempt to View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service

2013
Working Paper

Imprinting: Toward A Multilevel Theory

By: Christopher Marquis and Andras Tilcsik

The concept of imprinting has attracted considerable interest in numerous fields—including organizational ecology, institutional theory, network analysis, and career research—and has been applied at several levels of analysis, from the industry to the individual. This... View Details

Keywords: History; Situation or Environment; Organizational Design; Organizational Structure