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  • All HBS Web  (2,964)
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  • All HBS Web  (2,964)
    • People  (4)
    • News  (471)
    • Research  (1,997)
    • Events  (9)
    • Multimedia  (38)
  • Faculty Publications  (1,262)
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  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

  Working PapersAn Investigation of Earnings Management through Marketing Actions Authors:Craig J. Chapman and Thomas J. Steenburgh Abstract Combining new, hand-collected data with a widely studied dataset, we examine how firms use View Details
Keywords: Martha Lagace
  • November 1983 (Revised October 1989)
  • Case

Procter & Gamble Europe: Vizir Launch

By: Christopher A. Bartlett
Describes P&G's expansion in Europe, including the development of a strong country subsidiary management, responsive to local market differences. The launch of a new product presents strategic and organizational challenges as P&G considers making this their first... View Details
Keywords: Business Subsidiaries; Trade; Business or Company Management; Growth and Development Strategy; Product Launch; Emerging Markets; Organizational Design; Problems and Challenges; Expansion; Europe
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Bartlett, Christopher A. "Procter & Gamble Europe: Vizir Launch." Harvard Business School Case 384-139, November 1983. (Revised October 1989.)
  • 23 Jun 2008
  • Working Paper Summaries

Using Financial Innovation to Support Savers: From Coercion to Excitement

Keywords: by Peter Tufano & Daniel Schneider; Financial Services
  • 21 Jun 2007
  • Working Paper Summaries

Multi-Sided Platforms: From Microfoundations to Design and Expansion Strategies

Keywords: by Andrei Hagiu; Technology
  • 2012
  • Article

Behavioral Economics and the Psychology of Fruit and Vegetable Consumption

By: Joe Price and Jason Riis
Behavioral economics is an emerging paradigm that challenges the assumptions and predictions of classical economics. This new paradigm emphasizes that consumers do not always make optimal use of available information nor do they always make choices and tradeoffs in a... View Details
Keywords: Plant-Based Agribusiness; Food; Social Marketing; Decision Choices and Conditions; Consumer Behavior; Nutrition
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Price, Joe, and Jason Riis. "Behavioral Economics and the Psychology of Fruit and Vegetable Consumption." Journal of Food Studies 1, no. 1 (2012): 1–13.
  • Web

Podcast - Business & Environment

formerly of Blackrock. Together, they bring perspectives from policy, business, and academia. The conversation explores the role of voluntary carbon markets in mobilizing finance for decarbonization, ensuring the integrity of carbon... View Details
  • January 2010 (Revised March 2010)
  • Background Note

A Note on Direct Selling in Developing Economies

By: Michael Chu and Joel Emilio Bregman Segre
Informal and formal direct selling play a particularly important role in developing countries characterized by markets with limited retail sectors. This note explores the practice of direct selling for the company, the sales person, and the consumer, as well as the... View Details
Keywords: Customers; Developing Countries and Economies; Marketing Channels; Marketing Strategy; Emerging Markets; Sales
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Chu, Michael, and Joel Emilio Bregman Segre. "A Note on Direct Selling in Developing Economies." Harvard Business School Background Note 310-068, January 2010. (Revised March 2010.)
  • February 2014 (Revised August 2014)
  • Case

The Michelin Restaurant Guide: Charting a New Course

By: Mukti Khaire, Elena Corsi and Jerome Lenhardt
Created in 1900 by the tire manufacturer Michelin, the Michelin Restaurant Guide was widely considered the international benchmark of food rating, and, by 2013, boasted paper editions in 23 countries, and had recently expanded to the United States and Asia. Paper sales... View Details
Keywords: Restaurant; Corporate Entrepreneurship; Business Model; Food; Brands and Branding; Media; Culture; Expansion; Corporate Strategy; Value Creation; Food and Beverage Industry; Tourism Industry; Media and Broadcasting Industry; Publishing Industry; Transportation Industry; Travel Industry; Europe; United States; Japan; China
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Khaire, Mukti, Elena Corsi, and Jerome Lenhardt. "The Michelin Restaurant Guide: Charting a New Course." Harvard Business School Case 814-088, February 2014. (Revised August 2014.)
  • January 2008 (Revised November 2009)
  • Case

Linear Air: Creating the Air Taxi Industry

Linear Air is an air taxi start-up established to take advantage of the emergence of Very Light Jets, which incorporate new technology that cuts jet operating costs by about 40%. Air taxis could make use of the 5400 smaller regional airports throughout the US,... View Details
Keywords: Business Model; Business Startups; Entrepreneurship; Disruptive Innovation; Product Launch; Industry Structures; Competition; Air Transportation Industry
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Tripsas, Mary, Davin Chow, Adam Prewett, and Kevin Yttre. "Linear Air: Creating the Air Taxi Industry." Harvard Business School Case 808-107, January 2008. (Revised November 2009.)
  • Research Summary

Land in China's Political Economy

By: Meg Rithmire

Land Bargains and Chinese Capitalism: The Politics of Property Rights under Reform

Published October 2015

China since the 1980s has been the scene of unprecedented efforts at urban construction and growth, even in the absence of privatization... View Details

  • 2015
  • Working Paper

The Impact of Funds: An Evaluation of CDC 2004-12

By: Josh Lerner, Ann Leamon, Steve Dew and Dong Ik Lee
CDC was founded in 1948 as part of the U.K. government's efforts to develop the economic resources of Britain's remaining colonies. Since then, CDC has pursued a series of strategies to "do good without losing money," as its original mission was phrased. Its approach... View Details
Keywords: Investment Funds; Great Britain
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Lerner, Josh, Ann Leamon, Steve Dew, and Dong Ik Lee. "The Impact of Funds: An Evaluation of CDC 2004-12." Working Paper, October 2015.
  • 26 Mar 2014
  • HBS Seminar

Brian Kahin, MIT

  • Web

Middle East & North Africa - Global

and authentic perspective on the academic journey, community life, and career opportunities that come with an HBS MBA. May 2025 CREATING EMERGING MARKETS INTERVIEWS Creating View Details
  • 13 Dec 2022
  • HBS Seminar

Christine Beckman, USC Price School of Public Policy

  • September 2020 (Revised July 2022)
  • Exercise

Artea (C): Potential Discrimination through Algorithmic Targeting

By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
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Ascarza, Eva, and Ayelet Israeli. "Artea (C): Potential Discrimination through Algorithmic Targeting." Harvard Business School Exercise 521-037, September 2020. (Revised July 2022.)
  • 12 Jul 2010
  • Research & Ideas

Rocket Science Retailing: A Practical Guide

within stores. Align incentives within your organization and in the supply chain. Use technology judiciously and pay attention to emerging new technologies, whose value might still not be apparent. Explain the changes you are making to... View Details
Keywords: by Martha Lagace; Retail; Auto
  • 21 Feb 2012
  • First Look

First Look: Feb. 21

creation of altogether new product markets and even industries. We illustrate our model with examples from the field of consumer sporting goods. The significance of user entrepreneurship and the implications of our model for theories of... View Details
Keywords: Sean Silverthorne
  • Research Summary

Strategic participation of social movement organizations

Social movements and related social movement organizations (SMOs) play an important role in the formation of new industries and market niches, as well as the emergence of new organizational forms.  I argue that as SMOs become more sophisticated and... View Details

  • 06 Jan 2014
  • Working Paper Summaries

Mechanisms of Technology Re-Emergence and Identity Change in a Mature Field: Swiss Watchmaking, 1970-2008

Keywords: by Ryan Raffaelli; Consumer Products; Apparel & Accessories; Fashion
  • 03 Oct 2005
  • What Do You Think?

What’s the Future of Globally Organized Labor?

will emerge new kinds of collective actions that will address the contemporary issues of multinational workforces and globalized networks of trade and commerce." These comments raise several questions: Just what new kinds of... View Details
Keywords: by James Heskett
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