Digital Technologies - Publications - Faculty & Research

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Blavatnik Fellowship in Life Science Entrepreneurship - Health Care

offers Harvard Business School (HBS) alumni and Harvard-affiliated postdoctoral researchers the opportunity to advance new ventures around promising life science technologies and develop their leadership talents during a 12-month... View Details

2022
Working Paper

Getting on the Map: The Impact of Online Listings on Business Performance

By: Michael Luca, Abhishek Nagaraj and Gauri Subramani

We evaluate the extent to which small businesses maintain an online presence, looking at restaurant listings on a major online review platform. While the majority of restaurants have an online presence, we find that roughly 18 percent in our sample have no presence as... View Details

Keywords: Small Business; Internet and the Web; Revenue; Digital Marketing; Food and Beverage Industry

24 Oct 2006
First Look

First Look: October 24, 2006

Course MaterialsCellular Service Harvard Business School Case 707-424 Background on cellular service technology and "friends and family" plans as foundation for discussing network effects. Purchase this case:... View Details

Keywords: Sean Silverthorne

December 2023
Case

Davivienda Bank's Upskilling and Reskilling Strategy in Colombia

By: Jorge Tamayo, Raffaella Sadun and Jenyfeer Martinez Buitrago

Set in 2022, this case describes the digital transformation strategy of Davivienda— a leading player in Colombia’s commercial banking and one of the companies belonging to Grupo Bolívar, a major Colombian financial conglomerate—and the bank’s upskilling and reskilling... View Details

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02 Feb 2023
Research & Ideas

Why We Still Need Twitter: How Social Media Holds Companies Accountable

violations and penalties issued by 44 regulatory agencies, during the period between 2000 and 2017. First, they obtained digital maps of 3G network coverage, determined the year in which 3G became available for a certain ZIP code, and... View Details

Keywords: by Kasandra Brabaw; Technology

15 Oct 2020
Research & Ideas

IT Job Wages Are No Longer 'Exceptional'

Over the past few decades, information technology jobs worked their way into the popular imagination as among the most stable, fast-rising, and lucrative ways to make a living, bolstered in the 1990s by the dot-com boom. What astronauts... View Details

Keywords: by Rachel Layne; Information Technology

Article

Managing Proprietary and Shared Platforms

By: Thomas R. Eisenmann

In a platform-mediated network, users rely on a common platform, provided by one or more intermediaries, that encompasses infrastructure and rules required by users to transact with each other. A fundamental design decision for firms that aspire to develop... View Details

Keywords: Governance Controls; Digital Platforms; Infrastructure; Competition; Cooperation; Information Infrastructure

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Finance - Faculty & Research

Finance Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students September 2025 Article Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in... View Details

06 Mar 2012
First Look

First Look: March 6

Science of Viral Ads Author:Thales Teixeira Publication:Harvard Business Review 90, no. 3 (March 2012) Abstract It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and... View Details

Keywords: Sean Silverthorne

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Research - Global

Research September 2025 Article Journal of Development Economics Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in India By: Shawn Cole , Tomoko Harigaya, Grady... View Details

January 2022
Case

Hybrid Classroom - an Opportunity or a Threat?

By: V.G. Narayanan

When the Covid pandemic struck in the spring of 2020, HBS pivoted to remote instruction while maintaining the interactive and engaged discussions which distinguished the case system pedagogy. In fall 2020 HBS adopted a hybrid approach, fitting out its classrooms with... View Details

Keywords: Education; Teaching; Higher Education; Technology Adoption; Digital Platforms; Internet and the Web; Adaptation; Opportunities; Education Industry

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11 Dec 2023
Research & Ideas

Doing Well by Doing Good? One Industry’s Struggle to Balance Values and Profits

Is it still possible to build a career that is both morally satisfying and materially rewarding? To do well by doing good? Professionals and executives in a range of fields grapple with this question as rapid technological change and... View Details

Keywords: by Scott Van Voorhis

11 Apr 2023
Research & Ideas

Is Amazon a Retailer, a Tech Firm, or a Media Company? How AI Can Help Investors Decide

that maintain the system, review the categories and how they classify companies. "In the last 20 years, the boundaries of businesses have become much more diffuse because of digital technology driven... View Details

Keywords: by Danielle Kost; Consumer Products; Real Estate; Financial Services; Retail

14 Mar 2014
HBS Seminar

Jeremy M. Levin, former President and CEO, Teva Pharmaceutical Industries

2018
Working Paper

Measuring Gentrification: Using Yelp Data to Quantify Neighborhood Change

By: Edward L. Glaeser, Hyunjin Kim and Michael Luca

We demonstrate that data from digital platforms such as Yelp have the potential to improve our understanding of gentrification, both by providing data in close to real time (i.e., nowcasting and forecasting) and by providing additional context about how the local... View Details

Keywords: Geographic Location; Local Range; Transition; Analytics and Data Science; Measurement and Metrics; Forecasting and Prediction

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01 Jun 2024
News

Quantum Leap

technology into a commercially viable, enterprise-grade tool that will be exponentially more powerful than today’s digital computers. Levy’s goal: Turn quantum computers from an experimental View Details

Keywords: Alexander Gelfand; photographed by Chris Sorensen; quantum computing; innovation; leadership; Computer and Electronic Product Manufacturing; Manufacturing

Teaching Interest

Overview

By: Jill J. Avery

Creating Brand Value (MBA elective course)

Overview:

In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details

Research Summary

Overview

By: Ethan S. Bernstein

I have spent my career studying novel talent management practices and their effect on collaboration and performance. My core research focuses on two interrelated organizational trends that have become salient in the 21st century: workplace transparency (who gets to... View Details

August 2022
Case

Meaningful Gigs

By: Brian Trelstad and Rachel Philbin

In October 2020, just a year after founding their company Meaningful Gigs, founders Ronnie Kwesi Coleman and Stephanie Nachemja-Burton prepared for a vital investment meeting with Rethink Education. They had already reached $400,000 in annually recurring revenue (ARR)... View Details

Keywords: Venture Capital; Growth and Development Strategy; Revenue; Technology Industry; Technology Industry; Africa; United States

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August 2021
Case

Orchadio's First Two Split Experiments

By: Iavor I. Bojinov, Marco Iansiti and David Lane

Orchadio, a direct-to-consumer grocery business, needs to conduct its first two A/B tests—one to evaluate the effectiveness and functioning of its newly redesigned website, and one to market-test four versions of a new banner for the website. To do so, it will rely on... View Details