Publications

Publications

Filter Results: (1,970) Arrow Down
Filter Results: (1,970) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 60 of 1,970 Results →
  • 16 Aug 2018
  • News

Working with a Giver’s Spirit

Philippine tech incubator behind a number of remarkable companies, including Ayannah, which uses social media and mobile platforms to provide digital commerce and payment services to the world’s unbanked; PawnHero, an online pawnshop that... View Details
Keywords: Constantine von Hoffman
  • Web

Harvard Business School

Independent Beauty Consultants, and has been instrumental in developing a product portfolio strategy generating innovative skin care, coloring, and fragrance products. She has also driven the development of View Details
  • Web

Payment and Financial Aid - HBS Online

(CLIMB) , the Credential of Digital Innovation and Strategy , the Certificate in School Management and Leadership (CSML) , Harvard Online courses , or the undergraduate credit option of the Credential of... View Details
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley provides an in-depth look at a single organization—the high-tech giant Rakuten—in the five years following its English... View Details
Keywords: Carmen Nobel
  • March–April 2023
  • Article

Market Segmentation Trees

By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market... View Details
Keywords: Decision Trees; Computational Advertising; Market Segmentation; Analytics and Data Science; E-commerce; Consumer Behavior; Marketplace Matching; Marketing Channels; Digital Marketing
Related
  • November 2015 (Revised April 2018)
  • Case

Flipkart (A): Transitioning to a Marketplace Model

By: Das Narayandas, Sunil Gupta and Rachna Tahilyani
In 2015, Sachin and Binny Bansal, co-founders of India’s largest e-commerce company, are wondering if it is time to move from a hybrid model to a full marketplace. While Amazon runs a hybrid model, Alibaba operates a marketplace. In addition, Flipkart has been losing... View Details
Keywords: Marketplaces; Online Retail; Digital Platforms; Internet and the Web; Business Model; Growth and Development Strategy; Emerging Markets; E-commerce; Retail Industry; India
Related
  • 01 Mar 2023
  • News

Step Change

adds, big acquisitions and IPOs started happening in the MENA region, catalyzing a virtuous cycle of entrepreneurial activity and investment: Amazon acquired Souq for $580 million in 2017 and Uber purchased Careem for $3.1 billion in 2019. Egyptian View Details
Keywords: Julia Hanna; photographed by Abdelrahman Gabr – Koree; entrepreneurship; women; venture capital; Egypt; developing economies; Finance
  • March 2021 (Revised August 2022)
  • Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal
In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details
Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States
Related
  • 31 Jul 2012
  • First Look

First Look: July 31

People Express Airlines Thomas R. Eisenmann and Lauren BarleyHarvard Business School Case 812-134 Recounts the history of People Express Airlines, which grew rapidly after its inception in 1980 then failed spectacularly in 1986. Profiles People's aggressive View Details
Keywords: Carmen Nobel
  • 29 Aug 2023
  • News

Helping Consumers Decarbonize their Purchases

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details
  • 12 Nov 2021
  • News

Alumni Business Leaders on Confronting the Climate Change Challenge

opportunities will be an alpha generator, likely the ultimate alpha generator, in the years to come. Sarah Keohane Williamson (MBA 1989) Chief Executive Officer, FCLTGlobal Climate is the New Digital BIO A View Details
  • 24 Feb 2020
  • Research & Ideas

The Hidden Vulnerabilities of Open Source Software

naming conventions. Perhaps the most pressing problem is the lack of a standardized software component naming schema. “Until one exists, strategies for software security, transparency, and more will have limited effect,” the report... View Details
Keywords: by Frank Nagle and Jenny Hoffman; Computer
  • 28 Apr 2003
  • Research & Ideas

Supply Chain Risk: Deal With It

will often consider the giant risk but ignore the smaller risks that create friction in the supply chain," says M. Eric Johnson, director of the Center for Digital Strategies at Dartmouth College's Tuck... View Details
Keywords: by David Stauffer
  • 28 Apr 2022
  • Research & Ideas

Can You Buy Creativity in the Gig Economy?

Writers may lament the uncertainties of the digital age, as many turn to online markets to distribute their work with no promises of fame or fortune. But when authors are guaranteed a cut of their own book sales, they tend to work harder... View Details
Keywords: by Pamela Reynolds
  • Web

National Markets - The Art of American Advertising

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details
  • 01 Mar 2021
  • Blog Post

Exploring Career Passions through Short Intensive Programs – Moving Beyond Direct to Consumer

disruption and its implications for the strategies people carefully constructed for a world that no longer fit their assumptive patterns. The course is tackling urgent business issues at the strategic and operational levels in the same... View Details
  • 06 Aug 2019
  • Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

these entirely digital consumers that are out there, like my sons who have no use for anything larger than a cell phone in front of them. Kenny: Why don't we dive into the Super Bowl, itself? There are some great statistics in the case... View Details
Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting
  • February 2011 (Revised February 2012)
  • Case

Online Marketing at Big Skinny

By: Benjamin Edelman and Scott Duke Kominers
Describes a wallet maker's application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. Provides concise introductions to the key features of each... View Details
Keywords: Advertising Campaigns; Digital Marketing; Resource Allocation; Marketing Strategy; Performance Evaluation; Internet and the Web; Retail Industry
Related
  • 11 Jul 2019
  • Blog Post

Meet the MBA Class of 2020

BREAKTHROUGHS PEOPLE THOUGHT IMPOSSIBLE A YEAR AGO.” HOME REGION Wayne, PA UNDERGRAD EDUCATION College of William & Mary, Economics, 2014 PREVIOUS EXPERIENCE Verily, Google, Symplivety HBS ACTIVITIES Digital Impact Initiative, The... View Details
  • 12 May 2020
  • Research & Ideas

It’s Time To Relaunch Your Remote Team

by offering input, asking questions, and responding to others based on their experience working together thus far. In the relaunch session, the team can discuss how business goals and strategy may have changed in light of the pandemic.... View Details
Keywords: by Tsedal Neeley