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Show Results For
- All HBS Web
(1,965)
- People (1)
- News (310)
- Research (1,314)
- Events (7)
- Multimedia (9)
- Faculty Publications (973)
- February 2011 (Revised December 2012)
- Case
The Ford Fiesta
By: John Deighton and Leora Kornfeld
Executives at Ford wondered if social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move beyond its conservative brand image... View Details
Keywords: Advertising Campaigns; Digital Marketing; Leadership; Goals and Objectives; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Standards; Auto Industry
Deighton, John, and Leora Kornfeld. "The Ford Fiesta." Harvard Business School Case 511-117, February 2011. (Revised December 2012.) (request a courtesy copy.)
- 29 Jan 2021
- Op-Ed
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
example, key government officials can serve as mega-influencers by promoting their willingness to be immunized through traditional and digital media. Throughout the history of vaccines efforts, presidents, prime ministers, and leading... View Details
- Web
Entrepreneurial Management Awards & Honors - Faculty & Research
ESG-Innovation Disconnect: Evidence from Green Patenting” with Umit Gurun and Quoc Nguyen. Lauren H. Cohen : Invited to give a keynote address at the launch of the eNaira, Nigeria’s Central Bank Digital Currency (CBDC), 2021. Lauren H.... View Details
- December 2011
- Article
Platform Envelopment
By: Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne
Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details
Keywords: Digital Platforms; Business and Stakeholder Relations; Economic Systems; Development Economics; Business or Company Management; Business Strategy; Network Effects; Information Technology Industry; Technology Industry
Eisenmann, Thomas R., Geoffrey Parker, and Marshall Van Alstyne. "Platform Envelopment." Strategic Management Journal 32, no. 12 (December 2011): 1270–1285.
- 04 Feb 2016
- Blog Post
Meet the HBS Tech Club
popular tech courses at HBS include the Online Economy, Launching Tech Ventures, Digital Innovation and Transformation, Product Management 101 and 102, Entrepreneurial Finance (not purely tech), Founders’ Dilemmas (not purely tech), View Details
- Web
Harvard Business School
Independent Beauty Consultants, and has been instrumental in developing a product portfolio strategy generating innovative skin care, coloring, and fragrance products. She has also driven the development of View Details
- 21 Feb 2017
- First Look
First Look at New Research: February 21
strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley provides an in-depth look at a single organization—the high-tech giant Rakuten—in the five years following its English... View Details
Keywords: Carmen Nobel
- August 2023
- Case
Kariyer.net: Recruiting AI
By: Shunyuan Zhang, Fares Khrais and Namrata Arora
In 2017, Fatih Uysal (AMP 2021) became CEO of Kariyer.net. By then, the business was already the industry leading online job board in Turkey. However, faced with stalling growth, a turbulent macroenvironment, and growing competition from international players, Uysal... View Details
Keywords: Online Technology; Marketing; Websites; Artificial Intelligence; Innovation; Two-sided Platforms; Internet and the Web; Product Launch; Product Positioning; Job Search; Employment; Transformation; Volatility; Innovation and Invention; Disruptive Innovation; Management Practices and Processes; Business Growth and Maturation; Competitive Strategy; Business Startups; Talent and Talent Management; Cost vs Benefits; Macroeconomics; Corporate Entrepreneurship; Emerging Markets; Digital Platforms; Employment Industry; Information Technology Industry; Technology Industry; Middle East; Turkey
Zhang, Shunyuan, Fares Khrais, and Namrata Arora. "Kariyer.net: Recruiting AI." Harvard Business School Case 524-014, August 2023.
- Web
the Art of American Advertising - Advertising Products
Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details
- Web
HBS - Financials | Supplemental Financial Information
business journals, Harvard Business Review continued to capitalize on the increasing appetite for digital content on the key themes of the day. The exploration of topics such as promoting racial equity in the workplace, managing during... View Details
- Web
Payment and Financial Aid - HBS Online
Leadership, Impact, and Management in Business (CLIMB) , the Credential of Digital Innovation and Strategy , the Certificate in School Management and Leadership (CSML) , Harvard Online courses , or the... View Details
- March 2021 (Revised August 2022)
- Case
Seeding and Selling Asana
By: Jeffrey F. Rayport, Susie Ma and Amram Migdal
In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details
Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States
Rayport, Jeffrey F., Susie Ma, and Amram Migdal. "Seeding and Selling Asana." Harvard Business School Case 821-054, March 2021. (Revised August 2022.)
- Web
ARD - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School
Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details
- 24 Feb 2020
- Research & Ideas
The Hidden Vulnerabilities of Open Source Software
naming conventions. Perhaps the most pressing problem is the lack of a standardized software component naming schema. “Until one exists, strategies for software security, transparency, and more will have limited effect,” the report... View Details
- 22 Feb 2024
- News
GCC Crossroads Aims for a Bright Future; Seattle Alumni Talk Leadership in Tech; Italy Preps for European Alumni Summit
Clubs News Clubs News Crossroads Forum Explores Future of Gulf Region More than 1,300 public and private leaders convened in Riyadh, Saudi Arabia on January 30 and 31 for the Crossroads GCC Future Impact Forum, co-hosted by the HBS Club of the Gulf Cooperation Council... View Details
Keywords: Margie Kelley
Gil Addo
Gil Addo is CEO and Co-founder of RubiconMD, a wholly-owned subsidiary of CVS Health. RubiconMD’s digital health platform empowers primary care clinicians with access to virtual specialist support to improve patient care. Founded in... View Details
Keywords: Digital Health
- 08 Jun 2010
- First Look
First Look: June 8
Kerry HermanHarvard Business School Case 510-063 In January 2010, Jen McDonald, head of Bank of America Corporation's (BAC) Digital Marketing group, was discussing the bank's mobile strategy with Douglas... View Details
Keywords: Martha Lagace
- 18 Oct 2017
- Research & Ideas
How Economic Clusters Drive Globalization
(Photo source: iStock) Economic cluster theory has been used to describe the growth of many industries, including the automotive business around Detroit, high tech in Silicon Valley, and digital media in Seoul. These regions benefit by a... View Details
- 10 Jan 2017
- First Look
First Look at New Research: January 10, 2017
How did he do these deals? What strategies and tactics worked and what failed? Why and under what conditions? What ethical challenges does this approach present? Is there an underlying logic and method to his approach that, well beyond... View Details
Keywords: Sean Silverthorne
- February 2011 (Revised February 2012)
- Case
Online Marketing at Big Skinny
By: Benjamin Edelman and Scott Duke Kominers
Describes a wallet maker's application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. Provides concise introductions to the key features of each... View Details
Keywords: Advertising Campaigns; Digital Marketing; Resource Allocation; Marketing Strategy; Performance Evaluation; Internet and the Web; Retail Industry
Edelman, Benjamin, and Scott Duke Kominers. "Online Marketing at Big Skinny." Harvard Business School Case 911-033, February 2011. (Revised February 2012.) (request a courtesy copy.)