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Show Results For
- All HBS Web
(2,490)
- People (2)
- News (547)
- Research (1,701)
- Events (3)
- Multimedia (9)
- Faculty Publications (947)
- 13 Jul 2007
- Working Paper Summaries
Economic Catastrophe Bonds
- 01 Mar 2024
- News
Counter Intelligence
a drink subscription service called Club Pret. The program, which costs $40 a month in the United States for up to five barista-prepared drinks a day, and additional discounts, has proven popular with Pret’s traditional View Details
Keywords: Amy Crawford
- 09 Mar 2003
- Research & Ideas
Six Keys to Building New Markets by Unleashing Disruptive Innovation
refinements or radical breakthroughs, improve the performance of established products and services along the dimensions that mainstream customers in major markets historically have valued. Examples: a... View Details
- 14 Dec 2007
- Op-Ed
When Your Product Becomes a Commodity
availability, delivery, shipment quantities, payment terms, and all the other services that accompany the core product. Marketers must use their imagination. As the saying goes: "There are no mature products, only mature... View Details
Keywords: by John Quelch
- Web
Advisory Board - Entrepreneurship
Appex provided centralized services that enabled independent mobile carriers to operate as a single seamless network. Appex’s services included call forwarding across carriers, fraud prevention services,... View Details
- 09 Jun 2015
- First Look
First Look: June 9, 2015
the closer one gets to the customer in responses from sales and service personnel. This article outlines the issues and explains why withholding information about strategy for competitive reasons often... View Details
Keywords: Sean Silverthorne
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
and service its own customer relationships and manage the effectiveness and efficiency of its sales funnel. Currently, a team of chat representatives worked with marketing to qualify and prime prospects for... View Details
Keywords: Dina Gerdeman
- 08 Sep 2014
- Research & Ideas
The Strategic Way To Hire a Sales Team
organization (e.g., a customer service rep moved to a sales position because internal cross-functional coordination is an important sales task and the rep "knows the people and how to get things done... View Details
Keywords: by Carmen Nobel
- 03 Aug 2009
- Research & Ideas
Corporate Social Responsibility in a Downturn
business sense? A: PNC [a financial services organization based in Pittsburgh] is an excellent example of how a business has focused on a cause that the company, its employees, and its customers deeply care... View Details
Keywords: by Martha Lagace
- Web
FAQ - Alumni
counted in that year’s giving totals and listed in HBS's annual Report on Giving . For questions about an existing pledge or to customize your pledge fulfillment schedule, please contact HBS Gift Management at gifts@hbs.edu or... View Details
- 21 Jan 2014
- First Look
First Look: January 21
with a low level of disclosure. Second, competition ensures that services with a high level of disclosure subsidize consumers. Third, firms maximize profits at the extensive rather than the intensive margin, outperforming competitors by... View Details
Keywords: Sean Silverthorne
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
strategy. Salesmen pushed customers to buy products or services that they might not have otherwise purchased. They were particularly good at introducing new products to customers. For instance, the cost of... View Details
Keywords: by Laura Linard
- 25 Aug 2014
- HBS Case
Starbucks Reinvented
part in community service projects to aid areas of the city still recovering from Hurricane Katrina, partners participated in team-building events that reviewed the company's guiding principles and reminded them of their central role in... View Details
- Profile
Jean Luo
summer internship to launch a beta, acquire early suppliers and customers, and conduct product experiments. But Jean finally decided to stop in favor of concentrating on her classes and classmates. “The next step would’ve been paid View Details
- 18 Jun 2024
- Research & Ideas
Central Banks Missed Inflation Red Flags. This Pricing Model Could Help.
Policymakers need access to real-time information on so that these models can be properly parameterized.” You Might Also Like: Why Are Prices So High Right Now—and Will They Ever Return to Normal? Navigating the Mood of Customers Weary of... View Details
- November 2019 (Revised September 2022)
- Case
TripAdvisor: An Itinerary for Growth
By: Jeffrey F. Rayport, Spencer Rascoff and Susie L. Ma
In 2019, TripAdvisor was one of the best-known and most-trafficked online travel sites. For nearly 20 years, its founder and CEO Steve Kaufer had steered TripAdvisor through many phases of growth and profitability, but recently the company’s growth had started to slow.... View Details
Keywords: Business Growth and Maturation; Decision Making; Business or Company Management; Growth Management; Innovation and Invention; Brands and Branding; Operations; Customer Value and Value Chain; Information Technology; Travel Industry; Massachusetts
Rayport, Jeffrey F., Spencer Rascoff, and Susie L. Ma. "TripAdvisor: An Itinerary for Growth." Harvard Business School Case 820-039, November 2019. (Revised September 2022.)
- 04 May 2015
- Research & Ideas
Need to Solve a Problem? Take a Break From Collaborating
Got a problem? Throw some collaboration software at it. It's a common strategy among today's managers: Organizations spend a lot of money on technology that enables employees to tackle problems collectively. Hence, the market is rife with connectivity tools and View Details
- 01 Jun 2023
- News
In Full Flower
80 percent of the company’s customers are women gifting to other women, and they give steadily, all year. “Our product is more about being thoughtful and caring than the grand gesture,” explains Gelbard, who says the pink-and-peach Miss... View Details
- 13 Mar 2007
- First Look
First Look: March 13, 2007
projects conducted by clinical managers at the National Health Service in the United Kingdom. My findings suggest that social position is an important enabling condition for divergent organizational change, and is a determinant as well of... View Details
Keywords: Martha Lagace
- 10 Feb 2003
- Research & Ideas
Commodity Busters: Be a Price Maker, Not a Price Taker
customer values of convenience, availability, product or service functionality, and relationship, creates a reason for the customer to buy. But, you also must eliminate reasons... View Details
Keywords: by Benson P. Shapiro