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Show Results For
- All HBS Web
(1,672)
- People (1)
- News (249)
- Research (1,282)
- Events (3)
- Multimedia (2)
- Faculty Publications (748)
- 01 Feb 1998
- News
Not Your Typical Business Conference
Smith Barney; Janet M. Green (MBA '88), partner at Ernst & Young; Ann M. Sarnoff (MBA '87), senior vice president of Nickelodeon; and Nancy C. Walker (MBA '86), general manager of Mosby Consumer Health. Among their words of advice to... View Details
- 01 Feb 2001
- News
Ready for Take-Off
(MBA '77) of Communispace, a software environment for virtual collaboration within companies. Tracy A. Lawrence (MBA '99) of GetConnected.com, Inc., an Internet channel where consumers can comparison-shop among telecommunications... View Details
Keywords: Spingboard
- 05 May 2010
- What Do You Think?
Is Denial Endemic to Management?
looking for new ways to solve it" and suggested that the phenomenon applies to organizations as well as individuals. In Steve Sheinkopf's opinion, "Denial is only part of the problem; not understanding your capabilities and resources is a bigger issue."... View Details
Keywords: by Jim Heskett
- September 1999 (Revised July 2006)
- Case
Juice Guys (A)
By: Joseph B. Lassiter III, Sharon Lee Fox and Cynthia Rushmore Kuechle
The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location. View Details
Keywords: Entrepreneurship; Product Launch; Product Positioning; Customer Relationship Management; Consumer Behavior; Commercialization; Customer Satisfaction; Food and Beverage Industry
Lassiter, Joseph B., III, Sharon Lee Fox, and Cynthia Rushmore Kuechle. "Juice Guys (A)." Harvard Business School Case 800-122, September 1999. (Revised July 2006.)
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
crunching. Acxiom, say analysts, has constructed the world's largest consumer database. Nearly 25,000 servers track data on 700 million consumers worldwide, including most US consumers, assembling... View Details
- 01 Dec 2009
- News
Noted & Quoted
18, 2009) “Google will have continuous challenges to major initiatives around consumer choice, security and trust, and privacy. ” — Professor David Yoffie, commenting on the legal and consumer backlash... View Details
- 2015
- Working Paper
Online Word of Mouth and Product Review Disagreement
By: Frank Nagle and Christoph Riedl
Studies of online word of mouth have frequently posited―but never systematically conceptualized and explored―that the level of disagreement between existing product reviews can impact the volume and the valence of future reviews. In this study we develop a theoretical... View Details
Keywords: Online Word Of Mouth; Online Communities; Viral Marketing; Online Product Reviews; Quality; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Social and Collaborative Networks; Digital Marketing; Analytics and Data Science
Nagle, Frank, and Christoph Riedl. "Online Word of Mouth and Product Review Disagreement." Harvard Business School Working Paper, No. 13-091, May 2013. (Revised May 2015, selected for AOM Best Paper Proceedings.)
- 05 Feb 2008
- First Look
First Look: February 5, 2008
and Store 24. The kit incorporates leading management experts' frameworks, outlining where they fit into the management cycle. Remedying Hyperopia: The Effects of Self-Control Regret on Consumer Behavior... View Details
Keywords: Martha Lagace
- 13 Jun 2014
- Op-Ed
World Cup Soccer: 770 Billion Minutes of Attention
50 percent share of the television sets turned on at any given night in that country. The Price Of Attention Attention is becoming a scarce resource. Due to consumer behaviors such as multitasking and... View Details
- 01 Mar 2014
- News
No Small Beer
The biggest thing in the beer business these days is the little guy. Research firm Technomics reported that the craft beer and premium import market rose almost 15 percent in 2012, with an "upward trajectory" that continued in 2013. And beer makers are looking to meet... View Details
- 22 Mar 2011
- First Look
First Look: March 22
PublicationsForward: The Future of Consumer Credit and Mortgage Finance Authors:Nicolas P. Retsinas and Eric Belsky, eds. Publication:Brookings Institution Press and Joint Center for Housing Studies at Harvard University, 2011 Abstract... View Details
Keywords: Sean Silverthorne
- September–October 2013
- Article
The Dynamic Advertising Effect of Collegiate Athletics
By: Doug J. Chung
I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over... View Details
Keywords: Choice Modeling; Entertainment Marketing; Heterogeneity; Panel Data; Structural Modeling; Rights; Analytics and Data Science; Higher Education; Ethics; Consumer Behavior; Advertising; Sports; Advertising Industry; Education Industry
Chung, Doug J. "The Dynamic Advertising Effect of Collegiate Athletics." Marketing Science 32, no. 5 (September–October 2013): 679–698. (Lead article. Featured in HBS Working Knowledge.)
- 01 Sep 2014
- News
Feedback
position to compete online in the early stages of Netflix, but preferred to focus on improving traditional services rather than look into new distribution channels and to follow consumer preferences. —Ayuna Badmaeva (GMP 12, 2012) via... View Details
- 21 Mar 2024
- News
OC Alumni Get Clarity on AI; Inequality and Climate Change Explored in DC
Clubs News Clubs News Demystifying AI at Orange County Leadership Breakfast At its first HBS Leadership Breakfast event since before the pandemic, the HBS Association of Orange County (HBSAOC) tackled the potential of AI with a talk titled The Dawning of Artificial... View Details
Keywords: Margie Kelley
- 28 Jul 2014
- Research & Ideas
Eyes Shut: The Consequences of Not Noticing
Editor's note: Behavioral economist Max H. Bazerman decided to pursue the subject of noticing after realizing that he wasn't very good at it himself. "The truth is that I was truly terrible at noticing," says Bazerman, the Jesse... View Details
- 06 Dec 2011
- First Look
First Look: Dec. 6
that escalate anxiety in high achievers and the unproductive behaviors you turn to for relief. Then adopt practices that give you the courage to "do the right things poorly" before "doing the right things well."... View Details
Keywords: Sean Silverthorne
- 01 Sep 2012
- News
On a Sound Track
business at the intersection of consumer electronics, media, and lifestyle branding. Skullcandy, which Andrus helped build with founder and former CEO Rick Alden, is expecting between $280 and $300 million in revenues this year. The... View Details
- 01 Dec 2020
- News
Steady as She Goes
consumer behavior brought on by the pandemic to persist. Coles has seen a significant uptick in online ordering—Weckert estimates the company saw five years’ worth of adoption in six months—and people are... View Details
- Fast Answer
Managing Global Operations
information Nexis Uni Business legal news, cases, practices, statures and legislations. It also provides country and company profiles. US Census Bureau: Foreign Trade News, regulations, guide, and data on US foreign trade. Culture and View Details
- 12 Jul 2004
- Research & Ideas
Michael Porter’s Prescription For the High Cost of Health Care
in the behaviors of employers purchasing health plans. In addition, some important system infrastructure needs to be put in place—rules and regulations that shift the incentives and create the right types of information. Let's look at... View Details