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  • All HBS Web  (6,556)
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Show Results For

  • All HBS Web  (6,556)
    • People  (20)
    • News  (1,261)
    • Research  (4,385)
    • Events  (41)
    • Multimedia  (74)
  • Faculty Publications  (3,187)
← Page 60 of 6,556 Results →
  • Research Summary

Seeing Thought

By: Gerald Zaltman
This program of research combines the results from ZMET studies to create marketing stimuli such as advertising, retail store designs, product concepts, product design, and so forth, which are then presented to a sample of consumers whose reactions are observed using... View Details
  • January 1989 (Revised December 1991)
  • Case

British Airways: ""Go for It, America!"" Promotion (A)

By: Stephen A. Greyser
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details
Keywords: Advertising Campaigns; Crime and Corruption; Crisis Management; Management Teams; Time Management; Marketing Strategy; Perception; Value Creation; Travel Industry; United Kingdom; United States
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Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
  • 17 May 2021
  • News

Key Inflation Gauge Overstating Prices, Harvard’s Cavallo Says

  • 2008
  • Working Paper

Competition and Resource Sensitivity in Marriage and Roommate Markets

By: Bettina-Elisabeth Klaus
We consider one-to-one matching markets in which agents can either be matched as pairs or remain single. In these so-called roommate markets agents are consumers and resources at the same time. We investigate two new properties that capture the effect a newcomer has on... View Details
Keywords: Competition; Marketplace Matching
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Klaus, Bettina-Elisabeth. "Competition and Resource Sensitivity in Marriage and Roommate Markets." Harvard Business School Working Paper, No. 09-072, December 2008.
  • 05 Jul 2006
  • First Look

First Look: July 5, 2006

  Working PapersThe Framing Effect of Price Format Marco Bertini and Luc Wathieu Existing evidence suggests that preferences are affected by whether a price is presented as one all-inclusive expense or partitioned into a series of charges. To explain this phenomenon,... View Details
Keywords: Sean Silverthorne
  • 2024
  • Working Paper

How Inflation Expectations De-Anchor: The Role of Selective Memory Cues

By: Nicola Gennaioli, Marta Leva, Raphael Schoenle and Andrei Shleifer
In a model of memory and selective recall, household inflation expectations remain rigid when inflation is anchored but exhibit sharp instability during inflation surges, as similarity prompts retrieval of forgotten high-inflation experiences. Using data from the New... View Details
Keywords: Cognition and Thinking; Inflation and Deflation; Personal Finance
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Gennaioli, Nicola, Marta Leva, Raphael Schoenle, and Andrei Shleifer. "How Inflation Expectations De-Anchor: The Role of Selective Memory Cues." NBER Working Paper Series, No. 32633, June 2024.
  • 2023
  • Working Paper

The Economic and Environmental Effects of Making Electricity Infrastructure Excludable

By: Husnain Fateh Ahmad, Ayesha Ali, Robyn C. Meeks, Zhenxuan Wang and Javed Younas
Electricity theft occurs when individuals cannot be excluded from accessing services. We study the impacts of an infrastructure upgrade in Karachi, Pakistan -- converting bare distribution wires to aerial bundled cables (ABCs) -- that was intended to prevent illegal... View Details
Keywords: Infrastructure; Energy; Environmental Sustainability; Utilities Industry; Pakistan
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Ahmad, Husnain Fateh, Ayesha Ali, Robyn C. Meeks, Zhenxuan Wang, and Javed Younas. "The Economic and Environmental Effects of Making Electricity Infrastructure Excludable." SSRN Working Paper Series, July 2023.
  • June 2019
  • Case

Monetizing Insurance at Trov

By: Thales Teixeira, Samy Dana and Leandro A Guissoni
Trov is a disruptive startup in the insurance space (“insurtech”). It allows consumers to simply turn on and turn off insurance for each of their possessions on a mobile app with the swipe of a finger. Consumers love the simple, on-demand, single-item coverage product.... View Details
Keywords: Monetization; Decoupling; Business Startups; Insurance; Disruption; Mobile and Wireless Technology; Strategy; Insurance Industry
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Teixeira, Thales, Samy Dana, and Leandro A Guissoni. "Monetizing Insurance at Trov." Harvard Business School Case 519-082, June 2019.
  • March 2003 (Revised August 2005)
  • Case

Making SMaL Big: SMaL Camera Technologies

By: Clayton M. Christensen and Scott Duncan Anthony
SMaL Camera Technologies CEO Maurizio Arienzo was trying to decide what market opportunities SMaL should target. The company had developed a revolutionary imaging technology that powered small digital still and video cameras. Its first-generation product--a kit to... View Details
Keywords: Product Development; Decision Making; Disruptive Innovation; Market Entry and Exit; Electronics Industry; Computer Industry; Massachusetts
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Christensen, Clayton M., and Scott Duncan Anthony. "Making SMaL Big: SMaL Camera Technologies." Harvard Business School Case 603-116, March 2003. (Revised August 2005.)
  • 2023
  • Working Paper

Algorithm Failures and Consumers' Response: Evidence from Zillow

By: Isamar Troncoso, Runshan Fu, Nikhil Malik and Davide Proserpio
In November 2021, Zillow announced the closure of its iBuyer business. Popular media largely attributed this to a failure of its proprietary forecasting algorithm. We study the response of consumers to Zillow’s iBuyer business closure. We show that after the iBuyer... View Details
Keywords: Algorithmic Pricing; Price; Forecasting and Prediction; Consumer Behavior; Real Estate Industry
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Troncoso, Isamar, Runshan Fu, Nikhil Malik, and Davide Proserpio. "Algorithm Failures and Consumers' Response: Evidence from Zillow." Working Paper, July 2023.
  • Article

The Market Design and Policy of Online Review Platforms

By: Benjamin Edelman
I present the institutions and incentives of online reviews, including attracting initial reviews, assuring truthful reviews of genuine experiences, and avoiding inflated or deceptive reviews. I also explore the competition and consumer protection concerns associated... View Details
Keywords: Reviews; Reputation; Platforms; Marketplaces; Deception; Market Design; Multi-Sided Platforms; Law; Online Technology; Information Technology Industry; Telecommunications Industry; Accommodations Industry; Retail Industry
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Edelman, Benjamin. "The Market Design and Policy of Online Review Platforms." Oxford Review of Economic Policy 33, no. 4 (Winter 2017): 635–649.
  • 07 Aug 2011
  • News

Read the fine print to get money's worth from group deals

  • 09 May 2018
  • News

Experts puzzle over Partners-Harvard Pilgrim merger talks

  • 24 May 2017
  • Working Paper Summaries

Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture

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Keywords: by Ai Hisano; Food & Beverage
  • 24 Sep 2007
  • Research & Ideas

The FDA: What Will the Next 100 Years Bring?

The U.S. Food and Drug Administration, which was created by the passage of the 1906 Federal Food and Drugs Act, regulates companies and industries accounting for one-quarter of all consumer spending, roughly $1.5 trillion worth of View Details
Keywords: by Sean Silverthorne; Consumer Products; Consumer Products; Consumer Products; Consumer Products
  • Research Summary

Ray's current research is on technology platforms - how technology companies can platformize their technology offerings, how platforms impact competitive strategy and create pricing power, and how technology consumers interact with technologies that are platforms. View Details
  • January 1991
  • Supplement

Suzuki Samurai, Supplement

By: John A. Quelch
A condensed version of Suzuki Samurai: The Rollover Crisis. Suzuki management must plan a response to a Consumers Union demand for a recall of the Samurai on grounds of its unacceptable propensity to roll over. View Details
Keywords: Safety; Crisis Management; Auto Industry
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Quelch, John A. "Suzuki Samurai, Supplement." Harvard Business School Supplement 591-040, January 1991.
  • 18 Aug 2010
  • News

How We Save (and Spend) Now

  • 31 Mar 2020
  • News

Reinventing the Direct-to-Consumer Business Model

  • 21 May 2019
  • News

Layaway loans are back, with a new look

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