Commitment - Publications - Faculty & Research

15 Oct 2001
Research & Ideas

Rethinking E-Leadership

a labor-intensive commitment to instilling in people "a strategy of preeminence"—the belief that they can make a difference in their industry or in the lives of their customers. Such coaching and mentoring take time; even so,... View Details

Keywords: by Melissa Raffoni

26 Feb 2001
Research & Ideas

David, Goliath, and Disruption

HelloBrain.com, a company that functions as an "intellectual capital exchange" for technology, inviting online collaboration, Sastri said that in his career he had also witnessed a great company commit a serious misstep by... View Details

Keywords: by Martha Lagace

11 Jan 2000
Lessons from the Classroom

New Game, New Rules: Developing Managers for a Competitive World

participants sense firsthand the types of difficulties they're likely to confront when operating and marketing among divergent economies. The upcoming PGL launches a series of HBS initiatives in the Asia-Pacific region and other parts of the globe that reflect our... View Details

Keywords: by Staff

09 Jan 2006
Research & Ideas

What Really Drives Your Strategy?

documents or written plans, but is the actual aggregation of commitments and their relationship to the realized strategy of the firm. If I'm the top management, how can I shape that process, manage it, and give it direction?—Joseph L.... View Details

Keywords: by Martha Lagace

07 Feb 2012
First Look

First Look: February 7

develop a micro-insurance product for the rural poor. Can it be done profitably? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/212030-PDF-ENG Novo Nordisk: A Commitment to Sustainability Robert G. Eccles and Michael P.... View Details

Keywords: Sean Silverthorne

20 Dec 2016
Research & Ideas

The 10 Most Popular 'Cold Call' Podcasts

the consumer. Professor Forest Reinhardt explains how a big, sophisticated company used small details, from trucking routes to the color of refrigerators, to put its commitment to the environment to work on its behalf. Wal-Mart:... View Details

Keywords: Re: Multiple Faculty

11 Sep 2000
Research & Ideas

Riding the Internet Fast Track

routes are not cost-effective. Webvan, by contrast, a San Francisco-based grocery delivery service, is clearly one of this category's aggressors. The firm's ambitious growth plans include a commitment to offering 30,000 SKUs [Stack... View Details

Keywords: by Peter Jacobs

10 Oct 2007
First Look

First Look: First Look: October 10

announcement, served as a credible commitment to the government's privatization agenda. Download the paper from SSRN ($5): http://papers.nber.org/papers/w13427 Mental Accounting and Small Windfalls: Evidence from an Online Grocer... View Details

Keywords: Martha Lagace

05 Feb 2007
Research & Ideas

Business and the Global Poor

business development—and very importantly had a corporate leadership that set a tone of engagement and commitment from the top. Many consumers at the BOP don't have a voice—social, political, or economic. The second crucial challenge... View Details

Keywords: by Sean Silverthorne

19 Mar 2006
Research & Ideas

Do I Dare Say Something?

widespread, were founded on principles of respect for all employees, deep commitment to openness, etc. But changing a culture so that people believe speaking up is expected and desired is likely to require some fairly drastic indications... View Details

Keywords: by Sarah Jane Gilbert

02 Sep 2002
Research & Ideas

The Role of Government When All Else Fails

extremely broadly (even, in some cases, onto generations that have yet to be born) and to overcome a broad range of failures in the private marketplace. This is why, in my view, government truly is the ultimate risk manager. Even with a new administration in place... View Details

Keywords: by Laura Linard

05 Jun 2013
What Do You Think?

Do We Need to Extend ‘No Surprises Management?’

surprises for those lower in the organization. Senior managers who practice NSM apparently create few expectations among their employees that go unmet. Training and development commitments to employees are kept. Decisions agreed upon in... View Details

Keywords: by James Heskett

15 May 2020
Research & Ideas

Find Your Pragmatic Path through Radical Uncertainty

committed now to emerge more strongly out of this crisis? What can we afford? What are the implications for our staffing model? Individual-level observations On an individual basis there also are things we should not do and those that we... View Details

Keywords: by Howard Stevenson, Eugene B. Kogan, and Shirley Spence

09 Jul 2018
Research & Ideas

Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)

focused on selling software to engineers and designers and might not be as committed to selling hardware, which cost less and offered a lower commission. Selling on Amazon was the easiest option of all, but meant sacrificing 12 to 18... View Details

Keywords: by Michael Blanding; Technology; Consumer Products; Electronics; Industrial Products; Information Technology; Manufacturing; Medical Devices & Supplies; Retail

12 Nov 2015
Research & Ideas

Can Consumers be Trusted with Their Own Health Care?

interested in health issues or paying for medical insurance. The Improvables: These are people who have become sick. They may not have been involved in their own health care earlier in their lives, but they are now committed to improving... View Details

Keywords: by Dina Gerdeman; Health

15 Oct 2013
First Look

First Look: October 15

a Technology Company or a Beauty Company? Jon Flint came up with the idea of a science-based beauty company while talking with his hairdresser about the problems with typical hair and skin care products. Together with a small team that included Professor Robert Langer... View Details

Keywords: Sean Silverthorne

24 Aug 2009
Research & Ideas

SuperCorp: Values as Guidance System

their own choices based on principles they can support. “Talented people are increasingly attracted to companies because of compatible values.” Not everything is good, true, and beautiful, of course. There are potential pitfalls. One is foolish choices, in which, for... View Details

Keywords: by Rosabeth Moss Kanter

28 Feb 2005
Research & Ideas

How to Harness Auction Fever

wins, but because the average bid is probably the best estimate of actual value, the winner will likely have overpaid. The escalation of commitment is a self-justification story. Even if bidders have perfect information regarding the... View Details

Keywords: by Manda Salls; Web Services; Technology

17 Nov 2003
Research & Ideas

The Business Case for Diabetes Disease Management

"silent killer" diabetes requires behavioral and lifestyle changes that are difficult for many patients to commit to, even patients with the best intentions. Privacy was another concern: Would employees be "penalized"... View Details

Keywords: by Martha Lagace; Health

28 Apr 2003
Research & Ideas

Shareholders Key to Corporate Reform

correct the underlying weaknesses. When it comes to corporate governance, for too long we have relied on the first approach. It's time to take a deeper look, see where the stressors in the system lie, and commit to structural reforms. In... View Details

Keywords: by Cynthia A. Montgomery & Rhonda Kaufman

Publications