Publications

23 May 2011
Op-Ed

Leading and Lagging Countries in Contributing to a Sustainable Society

Editor's note: Please see related story, Corporate Sustainability Reporting: It's Effective. To what extent companies contribute to a sustainable society is a question increasingly important, not only to the companies themselves, but also to investors, the countries... View Details

Keywords: by Robert G. Eccles & George Serafeim

April 2000 (Revised June 2001)
Case

DoubleClick Buys Abacus (A)

By: John A. Deighton

By acquiring Abacus, DoubleClick won the power to serve ads with unprecedented precision, because it brought together Web surfers' online and offline identities. Several competitors had developed advanced systems for serving ads on the web, but DoubleClick had the... View Details

Keywords: Information; Rights; Internet and the Web; Ethics; Competitive Advantage; Social Issues; Customer Focus and Relationships; Digital Marketing; Advertising Industry

Find at Harvard

November 2000
Case

beenz.com: Building "The Web's Currency" Into a Global Business

Beenz.com, an incentive-based Web currency and customer management tool, is reassessing its business in August 2000, one year after launch. The original vision was to make the currency globally available and recognized. However, the company's rapid internationalization... View Details

Keywords: Globalized Firms and Management; Growth Management; Internet and the Web; Marketing; Business Startups

24 Feb 2003
Research & Ideas

In Troubled Africa, Botswana Flowers

small and still relatively poor—it can't compare to the Chinese market, say, or to Brazil. But it has a very stable government, a solid financial and physical infrastructure, and a welcoming investment climate. It has vast potential as a... View Details

Keywords: by Cynthia Churchwell

March 2021
Case

Founders Factory

By: Jeffrey F. Rayport and James Barnett

In January 2020, Founders Factory (FF) Executive Chairman Brent Hoberman and CEO Henry Lane Fox were considering FF’s expansion strategy. FF operated as a venture capital (VC) fund built around an accelerator and incubator, and organized around sectors within... View Details

April 2021
Case

Codecademy: Where to Next?

By: Jeffrey F. Rayport, Max Mailman and Sarah Ascherman

In March 2020, Zach Sims, co-founder and CEO of online education platform Codecademy, prepared for a meeting with his Chief of Staff Kunal Ahuja to discuss the company’s goals. Codecademy billed itself as the largest online resource for computer science literacy and... View Details

Keywords: Monetization Strategy; Business Model; Change Management; Venture Capital; Leading Change; Growth and Development Strategy; Growth Management; Management Teams; Marketing Channels; Product Marketing; Network Effects; Product Development; Organizational Change and Adaptation; Strategic Planning; Internet and the Web; Digital Platforms; United States

01 May 2000
What Do You Think?

Can You Hard-Wire Performance?

marketing positioning in a customer's mind, and a way to keep an organization on its collective toes. But the concept is, in the opinion of readers, one that in application raises more questions than it answers. Among these are: (1) Are... View Details

Keywords: by James Heskett

December 1996 (Revised July 1997)
Case

Studio Realty

By: Clayton M. Christensen and Bret J. Baird

Studio Realty created an "electronic open house" technology, by which home buyers sitting in a comfortable setting, could tour a home, viewing its rooms, its exterior, and surroundings, by clicking on digital images. Studio Realty attempted to sell or license its... View Details

Keywords: Technological Innovation; Internet and the Web; Sales; Demand and Consumers; Failure; Innovation and Management; Market Entry and Exit; Real Estate Industry

August 2001
Case

Strategic Capital Management, LLC (C)

By: Mark L. Mitchell, Erik Stafford and Todd Pulvino

Supplements the (A) case. View Details

Keywords: Risk and Uncertainty; Business Subsidiaries; Internet and the Web; Investment Funds; Price; Performance Efficiency; Capital Markets; Auctions; Investment Return; Equity; Planning; Financial Services Industry

August 2001
Case

Strategic Capital Management, LLC (B)

By: Mark L. Mitchell, Erik Stafford and Todd Pulvino

Supplements the (A) case. View Details

Keywords: Risk and Uncertainty; Business Subsidiaries; Internet and the Web; Investment Funds; Price; Performance Efficiency; Capital Markets; Auctions; Investment Return; Equity; Planning; Financial Services Industry

October 2001
Case

Meg Whitman and eBay Germany

By: Linda A. Hill and Maria Farkas

After acquiring the German online auction company Alando.de, eBay CEO Meg Whitman and her team must integrate Alando's Web site with the company's existing platform. The acquisition is the first step of eBay's journey to become a global trading platform. In addition to... View Details

Keywords: Acquisition; Integration; Digital Platforms; Internet and the Web; Globalized Markets and Industries; Germany

January 1998
Case

Frontgate Catalog

By: Jeffrey F. Rayport

Frontgate is a high-end, Lebanon, Ohio-based catalog business. The decision makers are trying to determine how much financial and personnel resources to invest in the development of a Web site. The decision is being made in light of branding issues and competitor's Web... View Details

Keywords: Customer Relationship Management; Competition; Internet and the Web; Brands and Branding; Retail Industry; Ohio

Find at Harvard

01 Dec 2003
Research & Ideas

Sometimes Success Begins at Failure

that eventually resulted in a historic windfall for the drug maker soon after it began marketing UK-92,480 under the brand name Viagra. Pfizer was able to develop and launch a wildly successful and profitable new drug because it... View Details

Keywords: by Henry Chesbrough; Health; Pharmaceutical

08 May 2007
First Look

First Look: May 8, 2007

strategy-proof) student optimal mechanism, if the same student preferences would have been revealed. Download the paper: http://www.hbs.edu/research/pdf/07-076.pdf Repugnance as a Constraint on Markets Author:Alvin E. Roth Abstract This... View Details

Keywords: Martha Lagace

June 2000 (Revised June 2003)
Teaching Note

Arrow Electronics, Inc. TN

By: Das Narayandas

Teaching Note for (9-598-022). View Details

Keywords: Product Marketing; Sales; Business Subsidiaries; Internet and the Web; Distribution; Business Model; Decision Choices and Conditions; Problems and Challenges; Information Technology Industry; Semiconductor Industry