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  • November 2015
  • Case

Upwork: Reimagining the Future of Work

By: Feng Zhu, Rory McDonald, Marco Iansiti and Aaron Smith
Upwork, the world's largest freelance talent platform, was the result of a merger between the two leading online freelancing companies in 2014, Elance and oDesk. After the merger, the company operated as Elance-oDesk and continued to manage two online... View Details
Keywords: Platforms; Employment; Digital Platforms; Market Transactions; Business Processes; Information Technology; Internet and the Web; Job Search
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Zhu, Feng, Rory McDonald, Marco Iansiti, and Aaron Smith. "Upwork: Reimagining the Future of Work." Harvard Business School Case 616-027, November 2015.
  • 23 May 2011
  • Op-Ed

Leading and Lagging Countries in Contributing to a Sustainable Society

Editor's note: Please see related story, Corporate Sustainability Reporting: It's Effective. To what extent companies contribute to a sustainable society is a question increasingly important, not only to the companies themselves, but also to investors, the countries... View Details
Keywords: by Robert G. Eccles & George Serafeim
  • April 2000 (Revised June 2001)
  • Case

DoubleClick Buys Abacus (A)

By: John A. Deighton
By acquiring Abacus, DoubleClick won the power to serve ads with unprecedented precision, because it brought together Web surfers' online and offline identities. Several competitors had developed advanced systems for serving ads on the web, but DoubleClick had the... View Details
Keywords: Information; Rights; Internet and the Web; Ethics; Competitive Advantage; Social Issues; Customer Focus and Relationships; Digital Marketing; Advertising Industry
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Deighton, John A. "DoubleClick Buys Abacus (A)." Harvard Business School Case 500-091, April 2000. (Revised June 2001.) (request a courtesy copy.)
  • November 2000
  • Case

beenz.com: Building "The Web's Currency" Into a Global Business

Beenz.com, an incentive-based Web currency and customer management tool, is reassessing its business in August 2000, one year after launch. The original vision was to make the currency globally available and recognized. However, the company's rapid internationalization... View Details
Keywords: Globalized Firms and Management; Growth Management; Internet and the Web; Marketing; Business Startups
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Arnold, David J. beenz.com: Building "The Web's Currency" Into a Global Business. Harvard Business School Case 501-014, November 2000.
  • 24 Feb 2003
  • Research & Ideas

In Troubled Africa, Botswana Flowers

small and still relatively poor—it can't compare to the Chinese market, say, or to Brazil. But it has a very stable government, a solid financial and physical infrastructure, and a welcoming investment climate. It has vast potential as a... View Details
Keywords: by Cynthia Churchwell
  • March 2021
  • Case

Founders Factory

By: Jeffrey F. Rayport and James Barnett
In January 2020, Founders Factory (FF) Executive Chairman Brent Hoberman and CEO Henry Lane Fox were considering FF’s expansion strategy. FF operated as a venture capital (VC) fund built around an accelerator and incubator, and organized around sectors within... View Details
Keywords: Entrepreneurship; Markets; Planning; Expansion; Global Range; Business Model; Talent and Talent Management; Experience and Expertise; Corporate Entrepreneurship; Global Strategy; Innovation Strategy; Growth and Development Strategy; Management Teams; Organizational Change and Adaptation; Partners and Partnerships; Internet and the Web; Mobile and Wireless Technology; Technology Industry; Africa; South Africa; Johannesburg; Europe; France; Paris; United Kingdom; England; London; United States; New York (city, NY)
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Rayport, Jeffrey F., and James Barnett. "Founders Factory." Harvard Business School Case 821-009, March 2021.
  • April 2021
  • Case

Codecademy: Where to Next?

By: Jeffrey F. Rayport, Max Mailman and Sarah Ascherman
In March 2020, Zach Sims, co-founder and CEO of online education platform Codecademy, prepared for a meeting with his Chief of Staff Kunal Ahuja to discuss the company’s goals. Codecademy billed itself as the largest online resource for computer science literacy and... View Details
Keywords: Monetization Strategy; Business Model; Change Management; Venture Capital; Leading Change; Growth and Development Strategy; Growth Management; Management Teams; Marketing Channels; Product Marketing; Network Effects; Product Development; Organizational Change and Adaptation; Strategic Planning; Internet and the Web; Digital Platforms; United States
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Rayport, Jeffrey F., Max Mailman, and Sarah Ascherman. "Codecademy: Where to Next?" Harvard Business School Case 821-093, April 2021.
  • 01 May 2000
  • What Do You Think?

Can You Hard-Wire Performance?

marketing positioning in a customer's mind, and a way to keep an organization on its collective toes. But the concept is, in the opinion of readers, one that in application raises more questions than it answers. Among these are: (1) Are... View Details
Keywords: by James Heskett
  • December 1996 (Revised July 1997)
  • Case

Studio Realty

By: Clayton M. Christensen and Bret J. Baird
Studio Realty created an "electronic open house" technology, by which home buyers sitting in a comfortable setting, could tour a home, viewing its rooms, its exterior, and surroundings, by clicking on digital images. Studio Realty attempted to sell or license its... View Details
Keywords: Technological Innovation; Internet and the Web; Sales; Demand and Consumers; Failure; Innovation and Management; Market Entry and Exit; Real Estate Industry
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Christensen, Clayton M., and Bret J. Baird. "Studio Realty." Harvard Business School Case 697-036, December 1996. (Revised July 1997.)
  • August 2001
  • Case

Strategic Capital Management, LLC (C)

By: Mark L. Mitchell, Erik Stafford and Todd Pulvino
Supplements the (A) case. View Details
Keywords: Risk and Uncertainty; Business Subsidiaries; Internet and the Web; Investment Funds; Price; Performance Efficiency; Capital Markets; Auctions; Investment Return; Equity; Planning; Financial Services Industry
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Mitchell, Mark L., Erik Stafford, and Todd Pulvino. "Strategic Capital Management, LLC (C)." Harvard Business School Case 202-026, August 2001.
  • August 2001
  • Case

Strategic Capital Management, LLC (B)

By: Mark L. Mitchell, Erik Stafford and Todd Pulvino
Supplements the (A) case. View Details
Keywords: Risk and Uncertainty; Business Subsidiaries; Internet and the Web; Investment Funds; Price; Performance Efficiency; Capital Markets; Auctions; Investment Return; Equity; Planning; Financial Services Industry
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Mitchell, Mark L., Erik Stafford, and Todd Pulvino. "Strategic Capital Management, LLC (B)." Harvard Business School Case 202-025, August 2001.
  • October 2001
  • Case

Meg Whitman and eBay Germany

By: Linda A. Hill and Maria Farkas
After acquiring the German online auction company Alando.de, eBay CEO Meg Whitman and her team must integrate Alando's Web site with the company's existing platform. The acquisition is the first step of eBay's journey to become a global trading platform. In addition to... View Details
Keywords: Acquisition; Integration; Digital Platforms; Internet and the Web; Globalized Markets and Industries; Germany
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Hill, Linda A., and Maria Farkas. "Meg Whitman and eBay Germany." Harvard Business School Case 402-006, October 2001.
  • January 1998
  • Case

Frontgate Catalog

By: Jeffrey F. Rayport
Frontgate is a high-end, Lebanon, Ohio-based catalog business. The decision makers are trying to determine how much financial and personnel resources to invest in the development of a Web site. The decision is being made in light of branding issues and competitor's Web... View Details
Keywords: Customer Relationship Management; Competition; Internet and the Web; Brands and Branding; Retail Industry; Ohio
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Rayport, Jeffrey F., and Carrie Ardito. "Frontgate Catalog." Harvard Business School Case 898-080, January 1998.
  • 01 Dec 2003
  • Research & Ideas

Sometimes Success Begins at Failure

that eventually resulted in a historic windfall for the drug maker soon after it began marketing UK-92,480 under the brand name Viagra. Pfizer was able to develop and launch a wildly successful and profitable new drug because it... View Details
Keywords: by Henry Chesbrough; Health; Pharmaceutical
  • 08 May 2007
  • First Look

First Look: May 8, 2007

strategy-proof) student optimal mechanism, if the same student preferences would have been revealed. Download the paper: http://www.hbs.edu/research/pdf/07-076.pdf Repugnance as a Constraint on Markets Author:Alvin E. Roth Abstract This... View Details
Keywords: Martha Lagace
  • June 2000 (Revised June 2003)
  • Teaching Note

Arrow Electronics, Inc. TN

By: Das Narayandas
Teaching Note for (9-598-022). View Details
Keywords: Product Marketing; Sales; Business Subsidiaries; Internet and the Web; Distribution; Business Model; Decision Choices and Conditions; Problems and Challenges; Information Technology Industry; Semiconductor Industry
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Narayandas, Das. "Arrow Electronics, Inc. TN." Harvard Business School Teaching Note 500-111, June 2000. (Revised June 2003.)
  • 18 Aug 2009
  • First Look

First Look: August 18

is constrained. We assess these predictions by examining how the 1996 repeal of certificate-of-need (CON) legislation in Pennsylvania affected the market for cardiac surgery in the state. We show that entry led to a redistribution of... View Details
Keywords: Martha Lagace
  • 05 Jan 2009
  • Research & Ideas

Most Popular Articles and Working Papers 2008

marketing resources is particularly difficult because decisions need to be made at many different levels—across countries, products, marketing mix elements, and different vehicles within elements of the mix... View Details
Keywords: by Staff
  • 07 Jul 2003
  • Research & Ideas

The Organizational Model for Open Source

received a grant from the Mellon Foundation to further their work for educational environments. I doubt that nonprofit foundations will define the future of software development, but all evidence would indicate that they will continue to play an important role. Keep in... View Details
Keywords: by Mallory Stark
  • 08 Jul 2024
  • Research & Ideas

The Critical Computer Science Principles Every Strategic Leader Needs to Know

its own inventory. Today, Amazon is a classic example of “platformization”: The company grew from an online bookstore into a vast technological hub that provides logistics and advertising to third-party retailers and public cloud services underlying much of the View Details
Keywords: by Ben Rand; Technology; Information Technology
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