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Show Results For
- All HBS Web
(1,345)
- People (1)
- News (516)
- Research (677)
- Events (3)
- Multimedia (27)
- Faculty Publications (399)
- 05 Dec 2017
- First Look
First Look at New Research and Ideas, December 5, 2017
remedies, and between discrete campaigns and continuous processes for managing retention. We identify several areas of research where further investigation will significantly enhance retention management. Publisher's link:... View Details
Keywords: Sean Silverthorne
- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
2016 announcement ramified differently. Days later, then-presidential candidate Donald Trump referenced the relocation in a Facebook post. Soon, Carrier’s plan became a touchtone to Trump’s anti-globalization and anti-free trade campaign... View Details
Keywords: Sean Silverthorne
- 09 Oct 2017
- Research & Ideas
Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements
where FNC was available. Before the passage of the Bipartisan Campaign Reform Act of 2002, which put a cap on soft money donations to national political parties, firms were allowed to make large donations to parties whose proposed... View Details
- 30 Jul 2014
- Lessons from the Classroom
Teaching The Deal
campaign outcome. Some students blatantly voice their interests across the bargaining table, while others are more guarded—and they learn through the process of getting to a deal how much information it makes sense to share along the way.... View Details
- 21 Jun 2004
- Research & Ideas
Music Downloads: Pirates—or Customers?
increase—but so did music sales. If in fact the research is correct, the strategic implications for the music industry are profound. Instead of conducting a high-profile campaign against pirates, should the industry instead target... View Details
- Web
Innovation & the War Effort - Edwin H. Land & Polaroid | Harvard Business School
Vectographs in subsequent campaigns including the Allied invasion of Normandy. During the war years, Polaroid annual sales rose from $1,032,425 to $16,752,465, and the company employed 1,250 employees. 30 Land's effective marshaling of... View Details
- 01 Jun 2005
- News
Bringing Hope to a Violent Land
has called it “genocide.” The UN says that in Texas-sized Darfur, some 2 million black Africans (who, as it happens, are almost all followers of Islam) have been displaced. As many as 300,000 may have died, the victims of a campaign of... View Details
- 01 Sep 2017
- News
History’s Lessons
to complete the manuscript of Silent Spring, which documents the effects of pesticides such as DDT on the environment and the campaign of misinformation surrounding their use. “Leaders are obligated...to translate information into... View Details
- 08 Apr 2008
- First Look
First Look: April 8, 2008
ago, in 2001, the wind farm would be visible from Hyannis Port and Osterville, two affluent communities. The coastal residents of those towns have led a campaign in Massachusetts and in Congress to thwart the efforts of Cape Wind. This... View Details
Keywords: Martha Lagace
- 06 Feb 2006
- Research & Ideas
The Trouble Behind Livedoor
discourage short-sellers of their stock by launching ad campaigns threatening to them. Not surprisingly, this behavior seems to work. A more benign form of this occurs when firms spend resources to attract a particular kind of investor.... View Details
- 01 Mar 2007
- News
Letters to the Editor
Chuck Porter and the type of work he wanted to do, I think this may have been an intentional and very smart strategy. Advertising campaigns for products with strong points of differentiation are much more fun and easier to develop in a... View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
it resists bruising. For consumers, that means increased convenience—potatoes can be prepped in advance—and reduced food waste. The White Russet marketing campaign is unique, too. When the company introduced the potatoes into supermarkets... View Details
- 21 Dec 2022
- News
HBS Community Comes Together in Wake of Ukraine Invasion
going to Ukrainian relief funds. (Poznansky also encourages anyone looking to help launch a Buy Ukrainian campaign or who knows of Ukrainian companies exporting goods or services to the USA to contact him at joelpoz@hotmail.com.) “It does... View Details
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
the life one can actually experience produces a utopian desire," Holt explained, "the desire for an affirmative identity that responds to what society demands." For the disaffected young man in Green Bay, Mountain Dew's "Do the Dew" View Details
Keywords: by Martha Lagace
- 01 Jun 1996
- News
Class Acts
As a part of his campaign strategy for the Student Association presidency, Dobron took the unusual step of creating a team of four sectionmates to help him develop a platform based on issues of importance to the student body. Once... View Details
- 25 Sep 2017
- Research & Ideas
Why Politics is Failing America, and What Business Can Do To Help
$16 billion, and nearly 20,000 jobs could be attributed to campaign staffing, consulting, and lobbying. The political media also benefitted, with most major news outlets posting record advertising revenues last year as a result of... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
- 10 Feb 2003
- Research & Ideas
Women at Work
"There's no way they're going to hire a temp secretary to fill a financial analyst position," everybody told her. But Cook was determined. She campaigned for the job tirelessly, and got it. "I wanted to do such a great job... View Details
Keywords: by Wendy Guild
- 15 Jun 2020
- News
Alumni and Faculty Books for June 2020
elections work and how we make our laws. Their bracing assessment and practical recommendations cut through the endless debate about various proposed fixes, such as term limits and campaign finance reform. The result: true political... View Details
- 01 Jun 2005
- News
Profiles from the Class of 2005
exploratory campaign for the Republican presidential nomination in 2000. Forty-eight states, half a million miles, and a year later, Quayle dropped out, and Flannery moved on — with no regrets. “It was a fantastic experience,” he says.... View Details
- 06 Feb 2006
- Research & Ideas
Sorting Out the Patent Craze
doesn't manufacture—computer memory systems. It makes money by licensing its patented designs to other companies, who manufacture computer memory and sell it to computer makers. Over the course of the 1990s, however, Rambus engaged in an extended View Details