Business To Business Marketing - Publications - Faculty & Research

16 Jun 2021
News

Why Purpose Is an Underused Concept, According to This Harvard Business School Professor

25 Oct 2018
News

Women Donate Corporate-Level Business Acumen to Empower Small Businesses, Minorities

16 Feb 2004
Research & Ideas

Marketing Wine to the World

business to fund an aggressive expansion into the premium wine business. Cross-subsidization (beer to wine in this case) only makes sense if there are sizeable scope economies.... View Details

Keywords: by Manda Salls; Consumer Products; Entertainment & Recreation; Food & Beverage

21 Aug 2018
News

What Would It Take to Get Businesses to Focus Less on Shareholder Value?

11 Dec 2014
News

Improving the business of medicine

As founder and managing partner of KBL Ventures, Dr. Marlene Krauss (MBA 1967, MD 1979) combines her business and medical training to bring health care device and bio-tech ventures View Details

22 Oct 2019
News

Episode 11: Karen Mills, Harvard Business School

17 Apr 2018
News

Reimagining Capitalism: Business and the Big Problems

Web

Continuing Education - Business & Environment

created by climate change. Sustainable Business Strategy Online Become a purpose-driven leader by learning how to influence key stakeholders and integrate values into your work View Details

01 Jun 2005
News

Christensen Center: Open for Business

Technology at work: Willis Emmons and Assistant Professor Li Jin review a video of Jin teaching. Every day at HBS, several professors bring their unique teaching skills to the same material in the required MBA curriculum. So Willis... View Details

Keywords: Chris Christensen; Christensen Center; case teaching; Colleges, Universities, and Professional Schools; Educational Services

24 Apr 2014
News

Understanding the language of business

When the late James F. Rothenberg (AB 1968, MBA 1970) arrived at HBS, the recently graduated Harvard College English major had to learn the intricacies of accounting as well as the language of business. These skills served him well during... View Details

February 2023 (Revised February 2024)
Case

Doing Business in Seoul, South Korea

By: Sara Fleiss, Leonard A. Schlesinger, Bonnie Yining Cao and Dawn H. Lau

This case examines the challenges and opportunities of doing business in Seoul, South Korea. It highlights South Korea's economic development in the decades leading up to 2024 in the context of its history, culture, and politics. View Details

Keywords: Emerging Markets; Strategy; Management; Social Enterprise; Technology Industry; Consulting Industry; South Korea; United States

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Transportation - Business & Environment

High-Speed Rail Track construction for high-speed rail for intercity travel Mass Transit Mass transit or public transport to get around cities Ridesharing More people in fewer vehicles Ships Increased efficiency and alternative fuels... View Details

08 Dec 2023
Video

Family Businesses in MENA: Setting the Gold Standard

Web

How to Apply | Social Enterprise | Harvard Business School

Eligibility & Criteria Awards How to Apply Past Projects Application Process Students submit one Social Enterprise Independent Project Reimbursement Grant Application form per team, which includes a detailed program budget that will be... View Details

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Clubs - Business & Environment

MBA Experience Clubs 1ms Student-led clubs and activities give students the opportunity to become better informed about and engaged in issues and possible career paths. A number of clubs focus on the link between View Details

24 Mar 2012
News

Become “ The Strategist” Your Business Needs

19 Nov 2014
HBS Case

Marketing Marijuana

available shortly, Marketing Marijuana in Colorado, Harvard Business School marketing professor John A. Quelch and coauthor David Lane look at lessons from the first few months... View Details

Keywords: by Michael Blanding; Food & Beverage